L’Oréal Paris Glyco Matte Cream — Thailand & Indonesia 🇹🇭🇮🇩
For this project, we experimented with blending the rawness of creator-made content with the craft of commercial filmmaking.
Some assets were shot directly on real locations to keep the energy honest, spontaneous, and human while still preserving the elevated quality of skincare advertising.
Shot with @apple iPhone 16 Pro Max and @osmo_global Pocket 3, we built a workflow where live playback could be shared with both team and client in real time.
We even created tiny DIY rain effects on set, trying to make every moment feel as real and tactile as possible.
The goal was simple: content that feels authentic and intimate, but still holds enough detail and texture to push through a full post-production pipeline.
Director: @prangwangg
Client: L’Oréal Paris
Agency: McCann Thailand @romain__ad@fattorinicreative@poipoitpoint@gung_panchita 💕🫶🏻
Production House: @taprodgroup
EP: @woodstockisabird
Thank you for fully supporting every experiment and crazy idea I wanted to try on set.
Line Producer: @boongsuperdarling
Thank you for your experience and expertise in management, allowing me to explore freely and smoothly throughout the process
1st DOP: @joke.dop
2nd DOP: @armloha
1st AD: @pippipie77
2nd AD: @ahm_wty
Art Director: @pianostoryy
Casting Director: @dearie_pj
Stylist: @pie_punda
PM: @katae_uengkul
Production team: @iamvee@puppykung
Makeup: @anyaanyamakeup2468
Hair stylist: @mao.hair_bkk_
Post Production: @omgeditbkk@aoymsu
Editor: @yuuya_acw
