LAKRAS: RUNWAY BTS.
This past week we had the pleasure of working with @alekaicedo , the talented creative director behind the colombian brand @_lakras_ at the New York Fashion Week event hosted by @wearekrater .
PH: @angelinalafaurie
LAKRAS: RUNWAY BTS.
This past week we had the pleasure of working with @alekaicedo , the talented creative director behind the colombian brand @_lakras_ at the New York Fashion Week event hosted by @wearekrater .
PH: @angelinalafaurie
LAKRAS: RUNWAY BTS.
This past week we had the pleasure of working with @alekaicedo , the talented creative director behind the colombian brand @_lakras_ at the New York Fashion Week event hosted by @wearekrater .
PH: @angelinalafaurie
A brief story, sketches and a moodboard was all it took to get us started with the overall theme and creative direction for the campaign. But understanding the brand, it’s values and mission was the key ingredient to the success of the project.
“For this particular project we worked with a recycled product handmade by Colombian artisans, so we knew it was important to keep and respect this crafted approach for the set design. This was all thanks to the incredible minds of our team that transformed simple raw materials like wire or emergency blankets, into this up-cycled garden universe that is @balanceconcept .”
Special thanks to:
SET DESIGN
Roque Gil
@nude.matter@da.am.or@angelinalafaurie
BTS PHOTOGRAPHY
@whateveradolfo
