APPLICATION WINDOW OPEN.
AP4: “THE TREADMILL FACTORY”
[UNDISCLOSED LOCATION - NEAR LONDON, UK]
30.05.26
INDIVIDUAL & TEAM APPLICATIONS ACCEPTED.
LINK IN BIO.
HOW TO CREATE A 24-HOUR PSYCHEDELIC SIMULATION. WITH NO DRUGS.
STEP 1: MAP THE STAGES OF A REAL PSYCHEDELIC EXPERIENCE.
STEP 2: DISTIL IT INTO FOUR DISTINCT PHASES:
1. THE COME UP
2. THE FRACTURE
3. THE EGO DEATH
4. THE RESURRECTION
STEP 3: CONVERT THESE PHASES TO A 24-HOUR PRODUCTION OF LIGHT + SOUND WITH THE WORLD’S BEST VISUAL ARTISTS.
STEP 4: RIG A DECOMMISSIONED TANK FACTORY WITH £450K+ OF EQUIPMENT. AND 50 TREADMILLS.
STEP 5: INVITE 200 PEOPLE TO RUN A 24-HOUR ULTRA RELAY INSIDE THE SIMULATION.
——————
AP4 IS A PROJECT DESIGNED TO EXPLORE THE HUMAN CONDITION.
A PROJECT DESIGNED TO EXPORE WHAT HAPPENS WHEN YOU FORCIBLY INTERRUPT THE EVERYDAY.
DELIVER THOSE ACCEPTED TO TAKE PART, BACK TO DEFAULT REALITY MORE AWARE OF THE EVERYDAY THAT ATTEMPTS TO EAT US ALL.
AN EXPERIMENT NEVER BEFORE ATTEMPTED AND LIKELY NOT REPEATED.
————
20 DAYS TO GO.
APPLICATIONS CLOSE AT MIDNIGHT.
50 TEAMS. 50 TREADMILLS.
4 RUNNERS PER TEAM.
RELAY FOR 24 HOURS—
—INSIDE A PSYCHEDELIC
SIMULATION OF LIGHT + SOUND.
FURTHEST WINS.
30.05.26
UNDISCLOSED WAREHOUSE (NEAR LONDON, UK)
APPLICATION LINK IN BIO.
AP4. ONE MONTH TO GO.
AFTER HUNDREDS AND HUNDREDS OF APPLICATIONS—
—1ST BATCH OF TEAMS HAVE BEEN CHOSEN.
FINAL APPLICATIONS CLOSE THIS SUNDAY.
LINK IN BIO.
JOIN THE WAITLIST.
AP4: “THE TREADMILL FACTORY”
50 TREADMILLS. 50 TEAMS.
4 RUNNERS PER TEAM.
2 GIRLS. 2 BOYS.
RELAY FOR 24 HOURS.
INSIDE A PSYCHEDELIC SIMULATION.
FURTHEST TEAM WINS.
30.05.26
UNDISCLOSED WAREHOUSE (NEAR LONDON, UK)
A PROJECT NEVER BEFORE ATTEMPTED AND NOT TO BE REPEATED.
JOIN THE WAITLIST. LINK IN BIO.
APPLICATIONS CLOSING SOON FOR AP4.
24hr team relay.
50 treadmills. 50 teams.
4 runners per team.
2 girls. 2 boys.
Run as far as possible.
An arena to push yourself harder than you ever have before. A project never to be repeated.
30.05.2026
@nikerunning
Application link in bio.
THE TREADMILL FACTORY
A day is not an object not tangible but still mouldable. A construct that is a part of what legitimises so much of human pursuit and endeavour.
This skews it all
Theres no later
No pause
No finish line
We are all given the same 24hrs—
What will you do with yours
AP4
@arcproject@nikerunning
APPLY NOW
LINK IN AP BIO
________________________________________
📸- @nifty50films@large_format_films@camerontrnbull@joe_ransom_film@kaine_horey
________________________________________
#ap4 #arcproject #ultradistanceathlete #24hrs #running
![APPLICATION WINDOW OPEN.AP4: “THE TREADMILL FACTORY”[UNDISCLOSED LOCATION - NEAR LONDON, UK]30.05.26INDIVIDUAL & TEAM APPLICATIONS ACCEPTED.LINK IN BIO.](https://sp1.picnob.com/p/pt_6747314160154249514316_0_0c20019143a4c362149fa104d12edf44.jpg?o=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&h=4fb4d058cd0b7727b8b99e2fdddb171b)
