People are attracted to experts who can answer their questions and solve their problems. Your ideal clients will be attracted to you as an architect when you are actively educating them. First, you must attract your target market. Whoever educates the market owns the market.
Some fools, who hate “selling” may say, “Yeah, this is great for my personal life, but I’d feel I was being manipulative if I was using this powerful method for business.”
My response is GET OVER YOURSELF.
Clients LOVE rapport with service providers. They love having rapport with anyone. Most of the world is depressed because they feel disconnected from real live contact. Social media, Zoom, working from home, lockdowns or just an inability to connect with others is making people sick.
Get rapport with a client so you can FEEL their frustrations with their current situation and you get to FEEL what they really want emotionally, not just visually. This makes you a far better designer. The client gets a better job if you both have rapport because you are able to get them to open up or even read their mind.
Learn to attract more ideal clients with whom you can build rapport. Win better projects in our free marketing crash course, “How to Stand Out, Attract and Win More Architecture Projects by Applying Pareto’s 80-20 Principle to Your Marketing Strategies.”
You deserve to work with clients who value the work you do, who are worth building meaningful relationships with. Just go here for this free training: archmarketing.org/pareto-webinar 👉
The Architect Marketing Institute is where ambitious, proactive architects come to win better projects. Join us in the AMI Facebook group here: archmarketing.org/facebook 🤝
#marketing #architectureprojects #clientattraction
How To Sell Architectural Services
Join Richard Petrie in the Architect Marketing Institute Facebook group: archmarketing.org/facebook
#marketingforarchitects #marketingfordesigners #marketingdesign #architecturesales #architects #marketing #architecturequotes #advicefordesigners #designthinking #designerslife #thursdaythoughts
Your Free Design Ideas Are Costing You Clients 👉
👉 The LCC or Low Commitment Consultation is one of the secrets created by leading architect marketing coach Richard Petrie. When @adrianramsay hosted Richard on his @talkdesignwith podcast, the two discussed the origin of the LCC and how designers can personalize this offer for their firms to win better projects (and likewise, attract clients who actually value the work they do). What a great idea it is for architects to actually charge for their services and not run around town doing all sorts of free work.
👉 As an architect, architectural designer, interior designer or landscape architect, you might wonder if this will work for you. You might be skeptical of the idea. Rest assured, it is proven and possible. So, how did the Architect Marketing Institute (AMI) get started? And how does offering an LCC communicate your value to clients?
Find out more about how implementing the LCC can help transform your design firm at archmarketing.org/blog 👉
Get closer to our inner circle in the Architect Marketing Institute Facebook group. Request to become a member here: archmarketing.org/facebook 👉
#mondaymotivation #marketingmonday #marketingmondays #marketingforarchitects #marketingfordesigners #marketingdesign #lowcommitmentconsultation #marketingforsmallbusiness #communicationiskey #architecturesales #architect #architects #architectsofinsta #architectsvision #architecturepodcasts #supportarchitects #architectslife #architecturefirm #designishuman #architecture #freedomforarchitects #architectsstories #advicefordesigners #designthinking #designerslife #successmindset #knowyourworth #podcastcommunity #designpodcast
What type of clients are you looking to catch?
🐟 Start by knowing the fish you want to capture.
🔍 Find the right spot and use the best bait.
🎯 To catch the right fish, use the right tools in the right place.
Architects: Tell us in the comments, how do you attract your best clients?
#richardpetrie #jonclayton #architecture #podcasts #podcastsofinsagram
2 Ways AMI Can Help You Build a Profitable Architecture Business
👉 How do some architects consistently win better projects?
They’re not more talented.
They’re not working harder.
They’ve made one decision most architects avoid:
They’ve chosen a specific type of project… and built their marketing around it.
👉 Learn how to identify the small number of project types most likely to drive your fees, pipeline quality, and long-term momentum
Link in bio
👉 Watch the 'Riches in Niches' webinar replay
#architects #marketing #webinars #generalists #nichemarketing
Your Free Design Ideas Are Costing You Clients 👉
When it comes to winning dream projects… you don’t get what you deserve, you get what your marketing deserves.
You need a competitive advantage.
Sign up for a free Gameplan call with Richard here or Eric to learn how to win better projects.
Link in bio.
#wednesdaywisdom #architects #reels #explore_page #design
One line from the training seemed to hit home:
'You can't be all things to all people'
When you accept this, your marketing message starts to work.
I explain exactly what that means in this 60-minute webinar replay.
Watch till the end, and you can also request one of the 3 books offered in the session.
Click the link in our bio.
Cheers,
Richard
#travel #travelphotography #adviceforarchitects #imnotforeveryone #knowyourworth
Find out how a shift in mindset can help you win dream projects for your architecture firm.
Book a free Gameplan call with Richard here or with Eric.
We'll walk you through if the SIX-Rocket program is right for you.
Link in bio.
#architectsofinstagram #adviceforarchitects #architecturefirms #reels #explore_page
SIX and Mastermind members are learning to communicate their value with confidence, raise their fees, and win dream projects.
Book a free Gameplan call with Richard or Eric to get on the path to a better architecture business that not only survives, but thrives.
Link in bio.
#success #architects #architectureprojects #mondaymotivation #marketingmonday
Learn the art of being special on our webinar replay: Riches in Niches.
Link in bio.
#nichemarketing #architects #architectureprojects #mondaymotivation #explore_page
