Nicotine products are still easy for teens to access, especially near schools.
With a crucial vote coming April 24, we’re pushing to ban sales in convenience stores and gas stations by 2028 instead of 2032.
Just before the debate, we sent the undecided VVD party a powerful Easter message: chocolate teenage lungs, handcrafted by students, symbolizing hope and a nicotine-free future.
Want to know why this matters and how you can help protect young lungs? Visit our website to find more about this project.
#vapenjouwkeuze #nicotinee
For the launch of the new SPRING Edition, Red Bull wanted a giveaway that truly stood out. APS Group made it happen with a surprise unboxing that captured the fresh flavors and energy of SPRING Edition.
Spring vibes were locked inside the box, waiting to burst into the air ‘Unlock jouw lente’! The reveal was a wow moment, getting influencers excited to share and turning SPRING Edition into a social media hit.
And it didn’t stop there. The same energy carried over to the stores, making the new flavour instantly recognizable for the younger audience.
Check our website for full more!
#UnlockJouwLente #RedBullSpringEdition
#apsgroup
Big News! We’re beyond proud to announce that APS Group has been nominated for the prestigious @clubadcn Awards in the Next Impact category for our project “Vapen, jouw keuze?” – created for Nicotinee.
Huge thanks to everyone involved in bringing this vision to life! Stay tuned for more as we continue pushing boundaries. #ADCNawards #NextImpact #VapenJouwKeuze #APSGroup
New Work from APS: Support NicotiNEE
Together with the educational Dutch platform Vapen#jouwkeuze, we are launching a new campaign (photographed free of charge by @arthurmebius ) to show that vaping is not really a free choice. The tobacco industry is making our children more addicted than ever with trendy vapes and attractive colors, paving the way for a new generation of addicts.
The citizens’ initiative NicotiNEE aims to stop this industry by protecting our children with a new legislative proposal (to be debated in the Dutch Parliament on December 12) to tie the sale of nicotine products to the year of birth. Under this proposal, no nicotine products may be sold to children born after January 1, 2012. This measure will take effect in 2030 when children born in 2012 turn 18. From that moment, the age limit for the sales ban will increase by one year annually, creating a nicotine-free generation.
This campaign was produced pro bono and can be seen in out-of-home advertisements across all major Dutch cities (thanks to jcdecaux.nl).
Will you also support the citizens’ initiative? 56,000 people have already signed.
https://nicotinee.nl/ #Vapenjouwkeuze #nicotinee #creative #impact #advertising #apsgroup #wemakemorepossible
Red Bull - We teamed up with Red Bull to create striking key visuals and POS materials featuring Memphis Depay, ensuring maximum impact across channels and supermarkets like Albert Heijn and Jumbo—all while keeping it cost-efficient and hassle-free for the client.
#RedBull #APSGroup #pos #print
#wemakemorepossible #creativecontent #retailexperience #brandexperience
We are looking for a full-time Creative Artworker to join our team in Halfweg
More details about the job and application via the link in bio!
#job #hiring #CreativeArtworker #Apsgroup #joinourteam #Halfweg
We are looking for a full-time Procurement Manager to join our team in Halfweg
More details about the job and application via the link in bio!
#job #hiring #procurementmanager #Apsgroup #joinourteam #halfweg #amsterdam
👏 Great to see Maartje Van Beek on the jury again for the Coolest Dutch Brands which celebrates the best in creative talent - we’re excited to see which brands will take the spotlight this year!
#CoolestDutchBrands #apsgroup #wemakemorepossible
Baristina - We helped Baristina align their in-store displays across DACH, Benelux, and France by centralizing design, CX, and production under one roof. The result? Cohesive, market-specific POS displays that engage customers while saving time and costs.
#apsgroup #barista #wemakemorepossible #creativecontent #pos #print #retailexperience #brandexperience
Albert Heijn - In the heart of the Museum Quarter, we transformed Albert Heijn’s assortment into art. By blending Dutch masterpieces like The Milkmaid with everyday products, we created The Semi-Skimmed Milkmaid and more—showcased near the store and sparking viral success on X
#AlbertHeijn #apsgroup #WeMakeMorePossible #creativecontent #pos
Go team APS! ✨
A huge congratulations to six of our Dutch colleagues who have been suffering from stiff shoulders after taking part in the Paddle to Move event to raise money for the Neuromove Foundation.
By paddleboarding 7.25km through the canals of Amsterdam the team managed to raise a fantastic €5,000 which contributed towards the huge total of over €160,000 raised by the event – and they even managed to stay dry!
The Neuromove Foundation was established in 2019 by a group of spinal cord injury patients with the goal of bringing Activity-Based Therapy to the Netherlands and improving the quality of life for individuals with spinal cord injuries.
If you wish to donate, you can do so at https://bit.ly/3MPIGeX
#apsgroup #Paddle2move #Donate #makemorepossible #apsinsights
