Applied MSCHF for @cashapp - Cash Apples
Cash Apples recreated the cozy pixel aesthetic and minimalist gameplay of early web clicker games, giving players a simple directive: shake the trees. What do the kids want? That‘s right — good honest orchard labor. Cash Apples welcomed half a million harvesters into its orchard, uncovering everything from lost AirPods and energy drinks to rare apples hidden in its fluffy boughs.
Underlying the simple charm was a fundamental mechanic: if you got paid in-game, you got paid in real life — with Golden and Diamond apple rewards routed directly through Cash App, bridging a fictional digital world and a functional digital ecosystem.
The $1M Canned Lion is now available.
Canned Lion is a real edible proxy for the most coveted award in the industry.
Canned Lion is also an Applied MSCHF package offering to fast track towards winning a Cannes Lion in 2026: If the work wins, the brand must cut the trophy in half and give us our share. If it doesn’t, we refund 50% of the fee.
Available now at appliedmschf.com
MSCHF x Crocs - Big Yellow Boots
MSCHF × Reebok - Pump Omni Zone IX
@mschf uses existing brands as material for disruptive design.
With both @crocs and @reebok we built on iconic pieces of visual language - pumps, holes - to develop boundary-pushing new designs.
MSCHF did everything from product, to manufacturing to campaign direction and launch, building something singular and new out of existing cultural artifacts.
MSCHF × Mercedes AMG - NOT FOR AUTOMOTIVE USE
@mschf collaborated with @mercedesamg to design a line of furniture using appropriated car parts.
The collection paid homage to Achille Castiglioni and the history of found-object design.
MSCHF opened its studio to the public, redesigned as a showroom, for the first time, for the collection launch, with thousands of attendees.
MSCHF × MATTEL CREATIONS - Not Wheels™
When @hotwheelsofficial approached @mschf to design a car, we immediately said: let’s make a shitbox.
Brand guidelines precluded the use of “shitbox” as the actual product name, but the loving homage to beaters everywhere, launched on a Craigslist facsimile, sold out so fast it crashed Hot Wheels’ robust ecommerce infrastructure.
MSCHF × Tiffany & Co. - The Ultimate Participation Trophy.
@mschf designed The Ultimate Participation Trophy, crafted in sterling silver by @tiffanyandco in an edition of 100, numbered 1st, 2nd, 3rd, “participant,” in the order of fastest purchase.
Tiffany & Co. makes the most iconic American sports trophies across tennis, soccer, horse racing, and more. The Ultimate Participation Trophy used the American notion of participation trophies to satirize wealth and luxury consumption as the ultimate non-meritorious “easy mode.”
