In preparation for the
@hommage.nyc Nike event this Saturday with
@pasttopresentsj , we knew we had to make something different, something that captured what it really takes to bring a vision to life.
After hours of late-night calls and strategy sessions with
@trik_irecuam , we faced one problem; too many good ideas and only one shot to pull it off. We studied old Nike commercials, looked back at the ones we loved, and landed on referring to the 2012 “Find Your Greatness” Campaign by Nike.
Growing up watching films like Goodfellas by Martin Scorsese or Touch of Evil by Orsen Wales, I was always so fascinated with the complexity and coordination of one shot scenes or better know as “Oners”. This video wasn’t as complex as those films, but it gave me a real taste of what it takes. Coordinating the car speed, pacing the skaters, timing the distance, framing the shot, every piece had to click. After a few takes, we got it. Exactly how I envisioned it.
Huge thank you to the team—this couldn’t have happened without you.
🗓️ This Saturday, June 7th, from 1–7PM
@hommage.nyc is hosting a full-store Nike takeover with
@pasttopresentsj
Vintage Nike on every rack, wall & even the chair you sit in. When was the last time you were in a room filled with vintage Nike for sale?
📍306 West 38th Street, New York, NY 10018
See ya’ll there!
Director/DP
@Bydimino
CD/Styling
@freshkillsvintage
PA
@Clapiin
Talent
@olliecuast @anyoneskating
BTS
@mafebeltran_18
#Hommagenyc #VintageNike #NYCVintage #NikeSb #Vintage #90sNike #NikeSkateboarding
