I made a campaign for my friends at
@noblerootsbar
As with any shoot — I wrote the concept, gathered references, created storylines, and built a storyboard.
Not like any other shoot — I had zero production budget limits and full creative freedom when it came to casting, styling, and location… because I didn’t shoot it — I generated it with AI. Thanks,
@higgsfield.ai
Now, if you think AI generation is as simple as “describe the scene, click a button, done” — it’s not.
Each scene took around 50–100 iterations to refine prompts and get it right. Which, honestly, makes the whole process feel a lot like a real shoot anyway 😁
I’m very inspired by this new tool.
No, it’s not about “now you can spend €500 to get a shoot that looks like a €50,000 one.”
It’s more about this: someone with good taste can now create fast, quality content without leaving home — the basic version
And also, now you can pitch your shoots without sending Pinterest references and saying “it’ll be something like this…” — instead, you show bold, fully-formed visuals with dream lighting, styling, and casting.
Not a vague idea — actual images.
All that’s left is to bring them to life on set. And that’s the premium version
So yeah, let’s work
