Ant Hodges | Coach & Author | Mr Simplify

One platform to rule them all! Running my entire business on one platform was the single best decision I made. The platform I use is @kajabi - Sales pages, courses, email, payments, and community... all in one place under one login. Right now there’s a quiet offer running. 50% off for the next 12 months on any Kajabi plan. Comment KAJABI below and I’ll send you the details. If you decide to try it, you’ll also get my support with the setup so you start strong from day one. Simplification has always been the mission here, and Kajabi is how I make it real. #OnlineBusiness #Kajabi #SimplifyYourBusiness #CoachLife #DigitalBusiness CourseCreator

Peter Thompson (@peterthomsonhighachievers ) did me one of the biggest favours of my business life a few years back - he told me his mastermind room wasn’t the right room for me. Most coaches would have taken my application fee and put me in there anyway. But, he picked up the phone himself, told me the truth, and pointed me towards what I actually needed. His honesty shaped how I run my own mastermind today.  Every applicant gets a real conversation.  Some I say yes to. Some I say not yet. Some I say never. And all for the right reasons. When the room is right, the room changes everything that comes after it. Hear the whole story on this week’s episode. Comment PODCAST and I’ll send you a link to the episode - or just search for LESS IS THE STRATEGY on your podcast player. What’s the best “no” anyone has ever given you in business? #podcast #simplify #lessisthestrategy

Comment Kajabi for more info ⤵️ I found this secret thing in #kajabi (no really a secret - I just haven’t seen it before) and it has to potential to transform your success with affiliate marketing- thanks @kajabi

Stop adding more to your business. Most online business owners are struggling to grow right now, and they’re being sold the wrong solution. It’s the complexity, the hustle, the 100+ step funnels and 50+ item to-do lists that nobody actually needs. I know this because I used to preach the same thing. Then in 2023 I wrote Simplify the Funnel, the book that strips it all back to the only three things you actually need: → Visibility (because invisible businesses never sell) → Selling without selling (conversations not pitches) → A minimum viable funnel (the simplest path that works) That really is the whole game. Grab the book at simplifythefunnel.com (link in bio) and escape the cult of hustle and complexity for good. #SimplifyTheFunnel

Your favourite place becomes everyone’s favourite place when you keep showing up there. That is what consistency does. When you keep speaking to the work you are called to do, the right people start finding their way to you. The builders looking for a simpler approach. The coaches and creators wanting room to breathe. The experts who feel buried under their own marketing. My own calling is straightforward. I help online business owners escape the cult of complexity so they can scale without losing their lives in the process. Every podcast, every post, every conversation comes back to that one mission. Simplify the work that matters most. Serve the right people consistently. Build something that actually lasts. The more I stay in that lane, the more my favourite people show up here. And honestly, that is the whole point. Show up where you are called to serve. Speak to the people you are meant to help. Trust that the right ones will find you. Who are you here to serve?

After 20 years of fixing funnels… I can tell you what’s wrong with yours in 8 minutes for free! Drop the word FUNNEL and I’ll send you my free scorecard

There are only FOUR things you need in your marketing funnel - is it time to #simplify?

You don’t have a traffic problem. That’s the conversation I have with online business owners every single week. They’re convinced they need more eyeballs. So they spend more on ads, post more on social, and build a bigger email list. Months and months go by. The conversions stay stubbornly flat. If your funnel converts at one percent right now, doubling your traffic just doubles your wasted ad spend. The funnel is doing all the bottlenecking here. Get the funnel right first. The traffic question takes care of itself once the funnel actually works. I built a free Funnel Scorecard that tells you exactly where yours is leaking. Around 12 questions, 7 minutes, real answers about where your funnel is breaking down. Drop the word FUNNEL in the comments and I’ll send you the link.

Drop the word FUNNEL and I’ll send you my funnel scorecard You’ve been building this thing for five years, maybe longer. You’ve got the audience, an offer that’s been bought before, and more experience than most people in your space. So why are you still stuck at the same ceiling you were staring at twelve months ago? The honest answer is almost always the same. Your funnel is the bottleneck. The thing you’ve built one piece at a time over the years has turned into a Franken funnel. Bits have been bolted on over time. Tools have been layered on top of automations. Duct tape is holding the whole thing together. There’s probably a splash of AI thrown in lately to take you out of it. It still kind of works. The execution is just bad. The fastest way out is to see exactly where the leaks are. I’ve built a free Funnel Scorecard that does the heavy lifting for you. Around twelve questions, seven minutes start to finish, and a real answer on where your funnel is leaking the most money right now. Drop the word FUNNEL in the comments and I’ll send you the link.

Let’s quit the cold DM hustle for trying to get new business! There is a better way.

Are people looking up to you? Do you understand why? Keep your story’s real, be HUMAN, be you!

The most useful thing my first business ever did was collapse. At the time it did not feel useful. It felt like the end of something I had poured years into, and the start of a personal debt mountain I was not sure I would ever climb. What that season taught me about resilience, decision making and how to actually run a business has shaped everything I do now. It is also why I am so careful about the systems and checks I have in place today. When tough times hit, the instinct is to run, pivot or quietly disappear. Sometimes that is the right call. Often it just delays the lesson you needed to learn. I share more of the story in this video, and unpack the bigger lessons on my podcast, Less Is the Strategy. Follow along here so you do not miss the next part. New episodes drop every week. Comment the work "PODCAST' to listen today!