.
Mizuno ｜ WELL DONE
OLD FORM, NEW FEEL — Project Launch
Mizuno Sportstyle partners with fragrance lifestyle unit
WELL DONE to present a new collaborative project,
OLD FORM, NEW FEEL. at the
@mizuno_sportstyle_cn .
In 1906, form existed before style.
Black-and-white animation, lines, and rhythm
defined the purest visual language.
In the same year, Mizuno was founded,
establishing forms for sport built to stand the test of time.
WELL DONE focuses on scent sheets —
not perfume,
but fragrance designed to stay
in wardrobes, bags, cars, and everyday spaces.
This project preserves time-tested forms
while introducing a new layer of feeling.
19:06 comes from Mizuno’s founding year, 1906,
and also marks the moment each day
when WELL DONE sees its highest in-store traffic —
when people step in, encounter the scent,
and remember WELL DONE for the first time.
The project will be presented as a one-month pop-up,
featuring the OLD FORM, NEW FEEL apparel collection
alongside WELL DONE’s latest scent sheets,
with an opening party on launch night.
——
Behind WELL DONE, xh55 stands as a key supporting force,
together with laromaxlab,
sharing a refined perspective on fragrance.
——
On the opening night,
DJ
@kenkori.wav from
@anth.party will perform live.
The campaign video soundtrack features
by
@zeromountaindew
Coffee will be served by
@treblecoffee2025
co-founded by
@gzgreenhousecafe and
@jimyan .
Drop by, have a coffee,
and experience the space and night
of Mizuno Sportstyle | WELL DONE together.
⸻
Mizuno ｜ WELL DONE
OLD FORM, NEW FEEL — OPENING PARTY
Date｜2026 / 2 / 1 (Sun)
Time｜03:00 pm – till late
Location｜Mizuno, B1-100,
You’re invited.
Come and join us.
⸻
#welldone #welldonefragrance #welldoneshop #mizunosportstyle #oldformnewfeel
![·No time to explain HK FAM— earlier today, we suddenly received an offer from @fmbelowground . ANTH Friendship Rec. is heading straight to LANDMARK in the heart of Central. From the lunchtime office crowd to the after-work rush, we’re going all day. If you happen to be nearby, come find us.· B/F, LANDMARK, 15 Queen’s Road, Central March 19 (Thu)⌚️ TIMETABLE｜@jiavjin [12:00-13:00]｜@sukithekid [14:00–15:00]｜@arkimkim [15:00–16:00]｜@yo.manekii [17:00–18:00]｜@kenkori.wav [18:00–19:00]·ABOUT THE VENUE_As a hybrid destination that seamlessly bridges luxury retail and contemporary culture, over the past five years, @belowground.hk has become a cultural stronghold for subcultural communities—redefining the role of high-end malls within the urban ecosystem.FM BELOWGROUND, on the other hand, represents a rare experiment in Hong Kong’s youth culture. As @arthur.bray ( @yetiout ) puts it, it’s like “dropping a needle into the fabric of capitalism” — creating a frequency with a pirate radio spirit right in the heart of the financial district.#anth #djmix #radio #fmbelowground #hongkong](https://sp1.picnob.com/p/pt_6747672831382368284162_0_ecb890fff8589585d47eb30abbac6670.jpg?o=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&h=cecd140f7ae0ad527907204391a86cc4)
