Another x de dam foundation x Lennard Kok
present “De Polder”
As the first collaboration between the three of us; Another, the cultural platform and brand consultancy; de dam foundation, the garment maker; and Lennard Kok, the artist and illustrator, we studied the polder and translated it into garments, drawings and film. The most prominent result is a trench coat and a cap. Both quiet. Both exact. Both built to stand in the wind without complaint.
The coat is unmistakably a de dam foundation signature piece, made in founder and creative director John Ro’s country of birth, South Korea. Crafted from an extraordinary dark khaki Japanese cotton gabardine, it carries a subtle red hue woven through the fabric. Its oversized silhouette is completed by a signature high-neck collar, built for extra protection against Dutch rain. The six-panel cap follows the same principle: medium-weight double-ply cotton, a clean silhouette, nothing unnecessary. Inside the coat, the oversized label features a single hand-drawn image by Lennard Kok, a lone figure in deep shadow walking (below sea level) through the polder. Inside the cap, a smaller drawing waits like a quiet secret beneath the surface.
The campaign was shot in the place that sparked the first inspiration for the project: the Eemnes polder. Belgian actor Mistral Guidotti takes the role of the lone walker, moving steadily across the reclaimed land. The film by
@milanvandril extends the atmosphere of Lennard’s drawing into motion. Joachim photographed the series, capturing the calm severity of the place. Music by
@de_rivier keeps it moving, a haunting guitar-driven score that seems to push the walker forward.
The collaboration is about seeing the subtle poetry of a Dutch landscape that demands patience. The polder is both subject and stage, outspoken and quiet, strict and beautiful, a famously Dutch invention shown in all its restraint and all its force.
Tomorrow and the day after the project is still on display at
@juki.amsterdam : Eerste Jan van der Heijdenstraat 103B, Amsterdam.
The coat and cap are now available to order online too, via
@dedamfoundation ’s webstore.