Andrew Ahn

Kinetic sculpture spec project for @247represent FW25 collection. Aim was to conceptualise a sculpture for a 247 pop-up/retail activation in Australia for the collection. Design was mainly inspired by the FW25 collection pieces, the campaign, and Mission Iceland video. Mainly highlighting the emphasis on performance and the terrain the collection is for — with the hills and micro rivers that are formed. @georgeheaton on a fking mission.

Starting to feel alive again.

I once read a quote that life hands you the same lesson until you learn it and I think ive finally learnt it and am ready to move forward again. I think in the past couple of months I have realised the biggest things that I do that hold me back. I’ve learned important lessons and realised my biggest weaknesses. Posting content is no longer scary to me but I’m not gonna lie posting about my biggest failure so far and being broke is something that I’m very scared of but I refuse to have an ego. Money is simply a resource. Here’s to being vulnerable and sharing my journey chasing my dreams and the reality that not everyone who you see on social media quitting their 6 figure jobs to chase their dreams has the picture perfect outcome.

🌱 #touchgrass #nature #cinematography #vlog

storing memories dusting off the camera with snippets from the weekend 🧹

rest and recalibration

day spent visual note taking 📸

The truth is this month was fully survival mode. I made so many mistakes and tried to scale the brand too fast and a lot of things broke down. We weren’t able to ship all the orders on time and my inexperience cost us a lot. I don’t want to say I was just greedy because ambition played a huge part. I wanted to grow so we could do cooler things. What was supposed to be one of our most successful months ended up being one that almost killed the brand. But I learnt a lot. Every single flaw I had as a first-time founder was exposed. There are a lot of mistakes and learnings I want to share but honestly I’m so embarrassed. They seem like such stupid mistakes. Mistakes that really made me doubt multiple times this month if I can even do this. Mistakes that reminded me of every moment in life so far where I felt the delta between me and those with “talent” or those who are “smart” is insurmountable. Maybe I’m just too ‘emotional’, too ‘chaotic’, too ‘sensitive’, too ‘stupid’. But one thing the 14 months before launching fundamentally rewired in my brain is that discomfort and doubt is absolutely necessary for growth, and if you want to experience awesome things. I will never forget the feeling of when that first order came through. So I’ll try my best to slowly share the mistakes and lessons I learnt this month. I’m also gonna spend a bit of time in the next few months just refactoring my life a bit, there are things I need to learn and figure out to grow the brand to where I want to and right now I’m just too ill equipped. Can’t fail if you never give up on a long enough time horizon.

some snippets from a week in my life :) ngl this was like three weeks ago but have just got around to it now 🙂‍↕️🤫

spending too much time in my thoughts just CREATE.

One thing I’ve realised is how important your order model is when building your brand early on. Made-to-order was perfect for us at the beginning because we had absolutely no validation nor idea how many orders we’d get. And with the limited space of my room and resources (mainly time) it made sense to process each order as they came in. Honestly maybe it’s too early to be deciding to do this switch but I’ve decided to take a bet and change our model to a pre-order heavy model. I’m pretty sure this will solve a lot of things but who knows honestly. One thing I know for sure is that you gotta try stuff to learn.

GET MOTIVATED ✊