Impact is not measured by attention alone, but by what it moves.
In this clip from Stand Up for Africa with Edelman Africa, the discussion reflects on how The Unburied Casket translated advocacy into action, mobilising public sentiment and demanding accountability.
Recognised globally, including Best in Show at the SABRE Awards Africa, the campaign stands as a powerful example of communications driving change.
Watch the full episode on YouTube. (Link in bio)
#StandUpForAfrica #EdelmanAfrica #PurposeDriven #UnburiedTheCasket #AfricaCanLead
When data becomes impossible to ignore, it demands a different kind of response.
In this segment from Stand Up for Africa with Edelman Africa, the conversation explores how The Unburied Casket transformed statistics into symbolism, making the scale of South Africa’s femicide crisis visible and impossible to overlook.
A powerful example of purpose led creativity driving real impact.
Watch the full episode on YouTube.
(Link in bio.)
#StandUpForAfrica #EdelmanAfrica #WomenForChange #UnburiedTheCasket #AfricaCanLead
Some ideas are born out of necessity. Others out of urgency.
In this episode of Stand Up for Africa with Edelman Africa, the founding of Women for Change is unpacked against the backdrop of South Africa’s gender based violence crisis and the need for action that could not be ignored.
What followed was The Unburied Casket, a campaign that would go on to become one of Edelman Africa’s most awarded and impactful bodies of work, recognised globally for how it brought attention, accountability and urgency to the issue.
This is where the story begins.
The full episode is coming soon.
#StandUpForAfrica #EdelmanAfrica #WomenForChange #UnburiedTheCasket #AfricaCanLead
Every new technology promises transformation.
The real question is how we use it.
In this short clip from Episode 3 of Stand Up for Africa with Edelman Africa, Justin Westcott joins Andrei Damane to unpack the opportunities and responsibilities that come with AI entering the communications space.
From evolving strategy to the role of trust in an AI-driven world, the conversation goes deeper than the headlines.
The full episode is now live on YouTube.
(Link in bio.)
#StandUpForAfrica #EdelmanAfrica #TrustInTech #StrategicCommunications #AfricaCanLead
