We speak to two up-and-coming New York City-based watch dealers about their origin stories, favorite pieces, and what about horology makes them tick.
Click the link in our bio to dive into our latest article on Transmissions!
#AnalogShift #MakeTheShift
Every Watch Tells A Story.
The passage of time leaves us with more than just wrinkles and scars - it leaves us with memories.
And the watches that accompany us tell more than just the time – they tell these stories.
From globe-trotting expeditions, adventurous achievements, personal triumphs and tender occasions, join us on a journey through history and revisit the moments in time to which these mechanical marvels bear witness with our latest Analog:Shift anthemic campaign, now streaming.
Vintage watches are innately ingrained with stories of what came before - talismans of lives led and memories made.
Find yours and write the next story at analogshift.com.
Presenting Our New Animated Short: 'Stealing Time Itself'
We're very proud to announce the release of our new animated short film - 'Stealing Time Itself', now streaming on YouTube!
This film is the result of over three years of planning and development, and represents an inside look at the thematic elements that make Analog:Shift who and what we are.
Part tribute to the great cartoons of the past, part sneak-peak into what the future of Analog:Shift holds, 'Stealing Time Itself' adds in a healthy dose of irreverence and fun, all in the spirit of colorful storytelling.
Complete with an epic original score by synthwave sensation The Midnight @themidnightofficial , 'Stealing Time Itself' serves as our anthemic tribute to history, design, and the passion for adventurous timekeeping that make us who we are.
For optimal viewing experience, click the LinkInBio to watch this film on YouTube and CRANK THE VOLUME!
Don't forget to like, comment, and subscribe to our channel for more videos!
One-third recycled is nice, but pre-owned is 100% green. While the internet waits for the hype bubble to Pop, we’ll be over here enjoying THE lasting icon.
#AnalogShift #MakeTheShift #royaloak #audimarspiguet #royalpop
Stop looking to the future — the good stuff already happened.
We’re sitting on a collection of vintage pocket watches, travel clocks, desk clocks, and stopwatches from some of the greatest names in horology — Omega, Patek Philippe, Vacheron Constantin, Universal Genève, Hamilton, JLC, and more.
Pre-owned, pre-loved, and very much available.
Explore the full collection at the link in bio.
The Reverso is, at its core, one of the earliest true sports watches—though its elegance often disguises that fact. Its sleek Art Deco lines have become inseparable from horological design history, yet the model was born not from the ballroom, but from the polo field.
In the early 1930s, during a trip to India, Swiss businessman César de Trey met a British polo player who had just shattered the crystal of his watch mid-match. That conversation planted a seed: could a wristwatch be built to shield its dial from the inevitable knocks of the game? Back in Switzerland, de Trey brought the idea to Jacques-David LeCoultre, and together they refined it into a reversible case. Designed by Alfred Chauvot—who patented the concept in March 1931—the mechanism allowed the watch to flip over, protecting the crystal and dial during play. While most examples were made of steel, Jaeger-LeCoultre also produced precious-metal versions and embellished the casebacks with engraving or miniature artworks.
The Reverso seen here, Reference 270.8.36, is one of the most unique models featuring a brilliant 'day date' display. Its 26mm X 36mm stainless case holds a pointer date 'Arabic' numeral dial with 'subsidiary' seconds, a date window at 11, and a blued sword handset.
This early-2000s execution is a particularly distinctive and wearable interpretation of the Reverso legacy with a unique personality unlike most on the market.
A beautifully conceived piece of history—ready for the next chapter.
#AnalogShift #MakeTheShift
Welcome to First Look: a weekly drop where we are going to give you a sneak peak at a curated selection of the latest and greatest coming to the Analog:Shift website before they actually drop! That means you will have priority access to these pieces before anyone else does. All you have to do is make sure you are signed up for our newsletter and keep an eye on your inbox every week.
#firstdrop #sneakpeek #preview #alangesohne #watches
One-third recycled is nice, but pre-owned is 100% green. While the internet waits for the hype bubble to Pop, we'll be over here enjoying THE lasting icon.
#AnalogShift #MakeTheShift #royaloak #audimarspiguet #pop
Not your typical UG!
In this Sunday morning Show & Tell, @devinpennypacker shares with you what's so cool about Universal Geneve Unisonic Sub!
#universalgeneve #accutron #watchmaking #divewatch #vintagewatch
