for @cpcompany Brotherhood campaign 🫂🇮🇹
very honoured to be part of this project alongside others collectors and friends of the brand
big thanks to @quellarossa , @thegiovannino , @enricogrigoletti and @penultimo , crazy experience and very good to meet the people behind one of my favorite brand 🫶
wearing CP Company SS93 cropped jacket and floral tee from SS89, both from @metalliccurtain
and CP Company Flatt Nylon Bogolan jacket 🥽
#cpcompany #eyesonthecity
CP Company 1979-80 screen printed tees 🌴
Small story about how Massimo Osti started his career doing printed tees :
In the late 60s, he opened a graphic design studio with some friends, after a few years working as a salesman at Pirelli. Back in the days, printed t-shirts did not really exist as part of the Italian wardrobe other than those used by factory workers which simply had the company name printed on them. One day they have an idea, advertise touristics areas by printing illustrations on tees.
They had enough success to decide, in May of 1970, to found a new company to produce Massimo’s first collection of 30 t-shirts, called « Chomp Chomp… »
In 1969, on the request of the company Anna Sport from Crevalcore (Bologna), he designs the graphics for long-sleeved jersey t-shirts, at the same time he also redesigns the brand’s logo, rechristening it « Anna Gobbo », the name of the company’s owner and designer.
He produces a series of pop graphics for the label and they have an immediate and extraordinary success; more than 30 000 of the t-shirts are sold.
Massimo continues working in this way for two years, sending his drawings to his clients without barely ever meeting them until when, in 1970, Raimondo Cattabriga, Anna Gobbo co-owner, comes and suggests to him that they together found a new company to design men’s t-shirts. Massimo accepts. And this is how the Chester Perry brand is born.
These tees are from the 1979/80 collection, for one of the first collection of CP Company. That’s one of the last collection of Osti with printed graphic on garments, replaced after by what we know the most, Stone Island etc..
These tees are not for sale, the surf tee is courtesy of @x_243_x
[Words coming from Ideas From Massimo Osti]
CP Company Mille Miglia 1988 🏁🏎️
Plain and Race.
Nicknamed « Mille Miglia » after the vintage car race it once sponsored, the cult jacket has been produced continuously, in endless variations, since 1988.
After studying a protective hood worn by the Japanese Civil Defence, Massimo grows excited about the idea of making a jacket with lenses sewn into the fabric. The problem of preserving the fabric’s integrity around the perimeter of the glass lenses is resolved thanks to a frame created especially by the Italian company Baruffaldi, a world leader in the sports optics field. The first prototype, which features lenses sewn into an extended collar, like the hood which originally inspires Massimo, is produced in very limited quantities in S/S 1988 in Mais cotton.
Following further research into protective hoods used by the army, Massimo creates several prototypes over the course of 1987. Anti-gas goods, a new inspiration, give him the idea of moving the lenses from the collar to the hood itself.
The forms of this new version of the goggle jacket adopt the multifunctionality of the Swiss field jackets whose intelligent pockets can perform numerous tasks.
Another lens is added to the sleeve to allow the wearer to see his watch.
This is the version which Massimo uses to sponsor the 1988 edition of the Mille Miglia car race because it best corresponds with his vision of the perfect jacket to wear on any adventure. It protects the wearer from rain and mud and its system of pockets allows him to carry a full range of necessities, from identification papers, to a canteen and knife, to victuals and maps.
The version of the Goggle Jacket used in the Mille Miglia race is beige and features the race logo printed in red on the pocket flap.
When C.P. Company agrees to sponsor the race Massimo realises that this garment seems as though it has been designed specifically for the legendary antique car race and he offers it to organisers and participants and it is from this version that the jacket model takes its unofficial nickname. Functional, timeless and aesthetically bold this jacket has become a symbol of Massimo Osti’s creativity.
[Words from Ideas From Massimo Osti]
Tokyo pop up ✅
thanks to everyone who visit during these 2 days, we are all very impressed by how many people came 🙌🏼 it was a great pleasure to speak to you all and share about my passion. it was also my very first pop up ever so i am even more grateful 🙏🏼
see you very soon Tokyo ! Arigato gozaimasu !
next stop : Shanghai 🇨🇳
today an appreciation post of my favorite CP Company collection ever, the Spring Summer 1984 collection.
Whilst CP Company has, over the years, most commonly been associated with the use of natural fibres and colour palettes, nylon garment dyeing was in fact first experimented with in Osti’s mid-1980s CP Company collections. The first impetus to experiment with garment dyeing 100% nylon fabrics. came from the discovery of an interesting wrinkled Japanese nylon used in the Autumn/ Winter 1983-84 collection. Adriano Caccia explains how, upon sourcing the original Japanese fabric, Osti immediately asked him to try to produce a version of it for that season, but despite various experiments Caccia was unable to replicate the wrinkle effect that interested Osti. By the following season though Caccia and Osti finally arrived at a technique for loosely drying the nylon garment after dyeing that allowed him to replicate the effect of the original.
That collection is my favorite because you can really tell how Massimo Osti was crazy about that new discovery and how he did all these crazy colors that year.
A selection of that collection is available at the shop :
1 Cour de l’île Louviers 75004 Paris.
[words coming from Cinquanta book by @cpcompany ❤️]
Flat Rack and Metallic Curtain are proud to announce the opening of their permanent store in the 4th arrondissement of Paris: @appendix______
1 cour de l’Île Louviers 75004.
After 3 months of hard work following our departing the Boulevard Voltaire concept, our new venture is ready for you to discover.
Our fashion week hours will be 9AM to 9PM.
for @cpcompany Behind The Seams campaign ❤️
a year after the Brotherhood shoot in Milano, CP invited me to the Massimo Osti archives in Bologna to take part of a new campaign with friends of the brand. Such a great experience digging through the rails and talking about my passion with the team.
thanks again to the amazing CP team @thegiovannino@quellarossa@enricogrigoletti@penultimo
big news concerning the new shop coming this week end 👀 stay tuned (of course lot of cp)