Golf courses have been anchoring luxury real estate for decades.
But large land requirements, environmental pressures, and changing lifestyles are forcing developers to rethink the formula.
Surf is emerging as a new kind of anchor — one that combines sport, recreation, visual impact, and community development.
Here’s a look at why developers are pursuing surf as the centerpiece.
Part of an ongoing series exploring the emerging Surf Park Economy.
Located in China’s surfing epicenter, Riyue Bay, the landmark PerfectSwell® venue combines cutting-edge surf technology, hospitality excellence, and a tropical environment to deliver an unparalleled surf experience.
More swell coming to Brazil…
American Wave Machines, the global leader in world class surf pool destinations, today announced a multi-year exclusive national license agreement with @jhsfinstitucional , Brazil’s leading high- end real estate development company. The agreement grants JHSF exclusivity to the @perfectswell brand and technology portfolio in Brazil, partnering AWM with Brazil’s most prominent real estate development group. Springing from the success of @boavistavillage , JHSF’s first PerfectSwell® project, and the imminent opening of @saopaulosurfclub , the agreement primes both companies for continued growth in this emerging sector.
“JHSF is constantly innovating its portfolio, aimed at clients who are motivated first and foremost by quality and excellence. Together JHSF and AWM have proven PerfectSwell and Real Estate have complete synergy in delivering a unique experience with quality and excellence. Our clients catch perfect waves and create lasting memories all in their own communities,” said JHSF CEO, Thiago Alonso de Oliveira. “PerfectSwell® is the leading brand in this space making it a great partnership and a key offering for our clients.”
“We’re stoked to extend our strategic partnership with JHSF and continue adding to the legacy of surfing excellence in Brazil. The Brazilian Storm is real, JHSF and their clients are champions for surfing in more ways than one,” said Bruce McFarland, CEO of AWM. “PerfectSwell® projects on the horizon in Brazil are nothing short of world class and we will continue delivering our highest tier specification at each new location with JHSF creating world class surf experiences.”
Sequencing is the secret sauce. It’s how all PerfectSwell® Split Peaks, Peeling Waves, Air Sections, and Wedge Barrels are created. Recently, American Wave Machines’ sequencing patents, and others, were challenged by a waterpark attraction company in a proceeding before the U.S. Patent and Trademark Office. The result from the USPTO: Validation of AWM patents.
PerfectSwell® is still the only patent protected, sequence based, pneumatic surf technology on the market. For the users, the surfers of PerfectSwell®, the result means AWM will continue to focus on surf technology innovation and the mission to create more opportunities for everyone interested in surfing.
AWM announces that they are once again partnering with @jhsfinstitucional to deliver world class surf to their newest project, São Paulo Surf Club. Like Boa Vista Village ( @boavistavillage ), @saopaulosurfclub will offer the same @perfectswell ® high performance waves. Located near the Estaiada Bridge and part of the exclusive Real Park development, it will be the first surf club in the city of São Paulo. The development will also include luxury residential towers and 20 thousand square meters of retail. The residences will have access to the surf club and a 25,000 square meter private beach. São Paulo Surf Club’s master plan was developed to guarantee the highest level of quality of life in São Paulo and will offer exclusive sports focused amenities to its members.
JHSF is constantly pursuing new ways to provide better quality of life to its special clients, and @saopaulosurfclub is a world class surf experience at the heart of the city” said Thiago Alonso, CEO of JHSF. “We are very proud to work hand-in-hand again with AWM. Our team is excited to create another lasting and iconic project for the city of São Paulo.
It has been an honor to work with the excellent people at JHSF in Brazil. We have come to appreciate the Brazilian work ethic and their unsurpassed passion for surfing. Seeing the Brazilian professional surfers on PerfectSwell® had been extremely gratifying,” said Bruce McFarland, AWM Founder and President. “Our vision for a global network of the best surf locations is materializing with @boavistavillage and @saopaulosurfclub adding key locations to AWM’s expanding network.
The Surf Club at @boavistavillage is only the beginning. Still to come is the Surf Lodge Hotel, shopping mall, golf courses, offices, and additional sports facilities. Boa Vista Village will be an unforgettable vacation destination for surf enthusiasts with everything needed for the @perfectswell surf trip situated within the Village.
The white sand beach and shore side decks at @boavistavillage offer residents plenty of spaces to relax and enjoy the view of the waves. Surrounding 270 degrees of the pool, the patented @perfectswell beach design covers a vast area allowing for privacy and comfort at any one spot.
@boavistavillage features the first and only fully activated @perfectswell wave generating deck. With two swimming pools, waterside lounges, a wellness center, gym and spa, the boardwalk offers plenty to residents in addition to being the best spectating seat in the house.
At the front of the @perfectswell surf pool at @boavistavillage are the beautiful apartments and Surf Lodge Hotel designed by @jhsfinstitucional for residents and visitors. There are numerous pools and amenities for residents and visitors to enjoy including Beach Tennis and a spa. The environment features pockets of isolation for calm relaxation not unlike being on a beach vacation.
