American Haiku is proud to announce the acquisition of Basement Freaks, the underground art collective behind Mozilla’s Choose Your Future campaign.
Because the best parties always happen in the basement.
Looking back on one of our favorite moments of 2025 with @newbalance introducing the one and only @rosalia.vt as the brand’s new global ambassador.
The campaign reimagined film noir through a fotoromanzo lens unfolding across print, social, web and OOH placements worldwide.
Shot by @alexprager
Design by @studiotemp
Art by @studiotstella