Nespresso collaborated with The Weeknd, Amazon Ads Brand Innovation Lab, OpenMind, and Croud to create a limited-edition coffee-pressed vinyl. ☕🎶 The results? 42% of Nespresso shoppers were new-to-brand during the campaign. Learn more about their full-funnel strategy at the link in our bio.
🎬 That’s a wrap on the Amazon Upfront! From Oprah Winfrey announcing the next chapter of her media portfolio to Michael B. Jordan revealing his new series, the show delivered a blockbuster entertainment universe. Catch up on the seven biggest moments from the night at the link in our bio.
Big news: @primevideo announced an exciting lineup of renewals, new series and premiere dates at Amazon’s annual Upfront presentation.
From ‘Reacher’ Season 5 to a brand-new ‘Fourth Wing’ series, here’s what’s coming up.
Just announced: Amazon Ads introduces Dynamic TV Creative for Prime Video. Learn how this new capability automatically personalizes Interactive Video Ads on Prime Video series and films based on viewer shopping behavior at the link in our bio.
Amazon Ads and LinkedIn have announced that advertisers can now reach professional audiences with LinkedIn’s CTV Ads through Amazon DSP. Learn more at the link in our bio.
Ecoslay, an Amazon Ads Rising Star, built a hair care brand based on ingredient integrity, community, and an uncompromising commitment to quality. 🌿 Now they’re using video, AI-powered tools, and full-funnel strategies to reach high-intent shoppers at scale. See how it all came together at the link in our bio. 👆
We’re one week away from the Amazon Upfront! Tune in May 11th at 6:30 pm ET as we unveil what’s next across entertainment, streaming, and advertising. Learn more at the link in our bio.
From 14 new product announcements to 6 breakout sessions, unBoxed Shenzhen introduced our latest innovations in full-funnel advertising to brands in China. Thanks to everyone who joined us last week!
One tip to develop creative with Amazon Ads AI tools? Help the AI learn your brand voice so results feel on brand, not just on trend. Save for more tips, and explore our AI creative solutions at the link in our bio.
