Havaianas Puffed x The Devil Wears Prada 2 took over Times Square.
A campaign that turned one of the most iconic spots in the world into a statement of fashion, culture, and OOH impact. Another look back at this NYC moment powered by Altermark.
Havaianas Puffed lit up Times Square with a bold, high-impact takeover.
Surrounded by one of the busiest stages in the world, the campaign turned everyday screens into a statement, clean visuals, strong presence, and pure brand attitude.
With the The Devil Wears Prada 2 collab in the mix, it’s where fashion, entertainment, and OOH collide at full scale.
Built to be seen. Impossible to ignore.
Havaianas Puffed took over Times Square.
In collaboration with The Devil Wears Prada 2, the campaign showed up at the center of NYC, where fashion, culture, and OOH meet.
Altermark delivering impact on the ooh world’s most iconic stage!
Google Gemini made a bold entry into Colombia, taking over key locations across Bogotá and Medellín.
Wide coverage, strong frequency, and premium visibility, all designed to make Gemini stand out across the Colombian landscape. OOH built for impact.
Google Gemini’s presence went beyond shopping malls and expanded across the streets of Medellín and Bogotá.
A smart combination of formats digital, static, and large formats ensured strong coverage, frequency, and urban impact.
At Altermark, we turn cities into communication platforms.
Google Gemini made a powerful entrance in Colombia, starting with key shopping malls across Medellín and Bogotá.
Strategic placements, high daily foot traffic, and impactful visuals brought Gemini’s technology directly into the everyday journeys of Colombian audiences.
Another solid delivery from Altermark alongside Google, connecting innovation, data, and creativity through OOH.
🏆✨ É OURO EM DOSE DUPLA! ✨🏆
A AlterLabs brilhou no ALOOH! LATAM 2025 e trouxe dois ouros para casa!
Estamos extremamente lisonjeados por essas conquistas, mostrando toda a força do nosso time e parceiros.
🥇 Creatividad Campaña en OOH
Cliente: Prime Video
Projeto: Maníaco do Parque
🥇 Campaña de Interacción Tecnológica
Cliente: Buchanan’s Pineapple
Projeto: Remezclando La Realidad
Seguimos impulsionando o OOH com inovação, tecnologia e criatividade!
Felicidade transbordando!!!
O @altmrk.group é finalista em duas categorias do Prêmio Amigos do Mercado 2025 (@amigosdomercado ):
🏆 Categoria Professor: Lúcio Medina, nosso Head de Tecnologia
🏆 Categoria Atendimento: Vitor Bourguignon, nosso Manager International Business
Esse reconhecimento reforça o talento do nosso time e o compromisso do ALTMRK Group com a excelência e a inovação no mercado.
A votação está aberta!
Contamos com o seu voto!
🤍✨
And so it begins: the ALOOH Forum 2025 in Antigua, Guatemala! 🌋 @aloohlatam@altmrk.group is an official sponsor of this event, one of the largest and most important in the OOH industry, where media owners, agencies, data companies and programmatic platforms gather to discuss the state of the market, explore new technologies, and exchange insights about the future of media.
This year, we are represented by Claudia Damas, CEO Americas, and Vitor Bourguignon, Manager of International Business.
Claudia also took the stage to deliver a keynote session on the evolution of the Out-of-Home ecosystem, sharing perspectives on new market dynamics, creative formats, and the expanding role of data and measurement across Latin America.
Onwards , let’s keep moving the industry forward!
Ven a ver el resultado de esta increíble campaña OOH de Google Gemini en México.
Presente en puntos estratégicos de la ciudad, mostrando el poder de la IA en el día a día de quienes transitan por la ciudad.
Visit Orlando takes over São Paulo’s top shopping malls
Our latest OOH campaign is now live across key malls in São Paulo, delivering high visibility, premium placements and continuous consumer impact in high-traffic environments.
From digital panels to strategic corridors, the activation maximizes reach and drives awareness at moments of attention and decision.
