Cleanliness, white, purity.
An essential aesthetic that tells the story of the heart of high tailoring: vintage objects, still in use, such as the sewing machine; pattern pieces hanging as protagonists at the center of the scene; and graphic marks become a visual language, transforming the window display—produced and installed in the flagship store in Milan and in the most important windows across Italy—into a narrative.
For @harmontblaineofficial , based on a windows concept by @ginap_official ,
RE-LOVED takes shape: a project that gives garments new life through upcycling, where fabrics and pieces from past collections are reworked, transforming them into a new contemporary expression.
An invitation to look at fashion with different eyes: more conscious, more responsible, more authentic.
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#harmontandblaine #alpacsrl #retailtotalook #retaildesign #springsummer2026 #storedesign #allestimentovetrine #retaildisplay #madeinitaly #escaparatismo #visualmerchandising #windowdesign #visualretail #andaresempreavanti
At the Chiostri di San Barnaba, @nobili_madeinitaly ’s story for Fuorisalone takes shape. A visual journey celebrating the collaboration between the brand and designer Brian Sironi: large-format panels, illuminated columns, and lightboxes transform the space into an immersive experience, where every detail speaks the language of design. An installation we produced and set up to bring a clear vision to light: Nobili’s, where innovation, reliability, and beauty come together in a balance made to last over time.
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On the occasion of Milano Design Week 2026, Editions de Parfums @fredericmalle and artist @pietro.terzini bring to life a project that merges niche perfumery with contemporary visual language, starting from a simple yet powerful question: “What does unforgettable smell like?”
We handled the production and installation of the project, helping transform the boutique into an immersive space where a ceiling of suspended red roses welcomes visitors and a chromatic setting inspired by Portrait of a Lady envelops the experience. Terzini’s phrases intertwine with the environment, guiding a sensory journey that unfolds between perception and the act of purchase.
Not just a place, but an experience where fragrance, image, and words coexist.
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#milanodesignweek2026 #fuorisalone #storedesign #fredericmalle
48 hours before…
anticipation, focus, energy building.
Every detail is in place, every element finding its balance.
A complex, layered project, crafted with absolute precision.
Now we begin. The building and the boutique are about to transform, to be fully dressed, to come alive. And it’s going to be something truly wonderful. ✨
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Every detail tells a story. Ours, at Fuorisalone with Arper.
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Every detail tells a story. Ours, at Fuorisalone with Seventy.
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Showroom defined by an essential exhibition layout, where the gold graphic element guides the path and structures the space. The spheres, recurring three-dimensional elements, introduce rhythm and focal points, interacting with the garments and reinforcing the visual identity of the display.
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#alpacsrl #retailtotalook #windowdisplay #storedesign #customretail #customfabrication #retaildesign #madeinitaly #windowdressing #allestimentovetrine #showroomdesign
