A vibrant, pop-inspired restyling marks the 48th edition of
@artefiera_bologna , following a memorable 2024 in which the event celebrated its 50th anniversary. The new visual identity, designed by
@leftloft.design in collaboration with Giulio Ferrarella
@almare.studio enhances the fair’s drive toward the future, and its role as a privileged space for exploring the art scene, from the twentieth-century past to the search for emerging or recently rediscovered artists, both nationally and internationally.
The iconic logo, still at the forefront, becomes three-dimensional for the first time. Gaining volume and movement also became part of the fair’s installation, enhancing the overall spatial experience. The palette, enriched with pop and unexpected colors, breaks away from the strict red, white, and black corporate graphics scheme to embrace a more dynamic and contemporary visual language. This restyling, along with the new “Prospettiva” section dedicated to research artists and the international hospitality program, emphasizes the fair’s desire to explore new territories, representing the fascinating and multifaceted world of Italian art with an increasingly attentive focus on new generations and emerging trends.
Once again, in this edition, the “scripts” - handwritten notes - accompanied the communication with informal and direct messages, making the experience even more engaging and dynamic.
#leftloftdesign #almaredesign #visualidentity #logodesign #visualdesign #visualcommunication #environmentaldesign #artfair #contemporaryart #bologna