It’s time for us to bounce – Don’t say we didn’t warn you!
11 years ago we made 50 red Lamborghini-shaped cruisers. There was no set direction, no business plan, and most importantly, no goals. The only thing we wanted to take seriously was not taking the company too seriously. With the support of our friends, team and family we kept going, and going. Tried some stuff we liked, tried some stuff we hated, got fucked over a bunch of times, and were shown massive amounts of love.
It’s a culmination of things that ultimately led us to this decision, but we believe that things run their course and not everything should last forever (we made three tees called the Alltimers Forever tee). Energy runs out, people change and that’s cool. It doesn’t take away from anything we achieved or the relationships we built.
Etienne, Zered, Will, Alexis, Brianna, Stafhon, Sully, Dougie, Coles, Chuck, Ben, Dana, Gabe, Eddie, Aoto – We were stacked! We are forever indebted for all the love and energy you put in for us, we will never forget it. (shout out to Dustin, Elijah and Vega as well even though they bounced)
Skate shops! Thank you. Thank you. Thank you. The only thing crazier than owning a skateboard brand is owning a store that carries tons of skateboard brands. Without you skateboarding would be soulless and dumb. We appreciate you having a home for our braindead ideas and supporting the team. (special shout out to the locals Labor, Tenant, Crushed and Orchard)
We’re ending things on a high note, a second project with Creative Growth, some Thunders with Marv on ‘em and a going out of business tee. A lot of small brands and shops are having a tough time right now, so now more than ever if you like something support it, rep it and share it.
We will all probably skate a lot more now - NO IDEA!
Lots of love
Skateboarding and Skate shops Forever
Thank You! ❤️
Pryce, Rob and Zach
