Spotted: Tottenham Court Road | April 2026
Today’s feature: @nationwidebuildingsociety
High street retail jabs are always a classic.
We love this execution from Nationwide that’s encouraging Lloyds customers to switch over to them.
It’s simple. It’s their branch window, so owned media at its finest.
What’s not to love?
What do you think, does this stand out in the wild?
Rating: 🌟 Standout – Stops you in your tracks, memorable, strong execution
Spotted: Thameslink Rail | September 2022
Today’s feature: @budweiseruk
Budweiser Brewing Group’s “The fun’s not over until every Bud’s home” initiative encourages safety while people are out drinking.
The ad showcases their partnership with the WalkSafe+ app - a personal safety app, designed to help people walk home safer through journey sharing, live location tracking, etc
Overall, the ad has multiple things to look at on the creative but it makes great use of space and copy to pass on the message. Only negative is that it’s possible for the brand to be missed if copy is not read in detail.
What do you think, does this stand out in the wild?
Rating: 👀 Noticed – Solid, does the job, but not groundbreaking
Spotted: London Underground | April 2026
Today’s feature: @wiseaccount
Wise has launched a campaign to shed light on the consequences of unwise banking. The campaign is part of its ‘Be Smart. Get Wise’ platform.
The Unwise tile uses sarcasm to highlight difficulty in using other banking platforms while the Wise tile highlights benefits of using their platform.
At first glance, it’s hard to connect the 2 creatives especially if you see them in the wrong order. The thought process is there but the execution doesn’t do the creative justice.
Many questions come up when looking at the creative so it begs the question if customers would readily understand the creative either. On the other hand, if you happen to watch the TV ad, the messaging is a lot clearer there.
What do you think, does this stand out in the wild?
Rating: 🚶🏽♀️Missed – Easy to overlook, might not register
Spotted: Milton Keynes Station | April 2026
Today’s feature: @santanderuk
Santander has launched ‘Moving Starts Here’ to target first time buyers and raise awareness of its ‘My First Mortgage’ proposition. The ad sits under its new global brand strapline - Imperfect Beginnings; a tagline that reinforces how the brand supports people and businesses as they go through life’s uncertainties.
Moving Starts Here is backed by insight that 52% of homeowners found that saving up for a deposit was the biggest barrier to buying a home. The campaign features real movers at different life stages and has variations across channels such as VOD, TV, social, radio, etc.
The OOH creative is very on brand with the van having a red border. It also provides a relatable scenario of how home moving can be - brown boxes, suitcases, prams, etc. The ad is straightforward so the image does most of the storytelling.
If you happen go watch the TV ad, you’ll notice that Ant and Dec are back providing warmth and humour as they talk about how people can get on the housing ladder.
What do you think, does this stand out in the wild?
Rating: 🌟 Standout – Stops you in your tracks, memorable, strong execution
Spotted: London Euston | April 2026
Today’s feature: @adidas
The London Marathon was all over the news last week and it’s no surprise because it was a record breaking one.
Sabastian Sawe won the marathon with an under 2hr time and adidas was at the centre of the conversation.
And rightly so because adidas had worked with Sebastian and the other finalists to create the shoes and clothes they wore for the marathon. adidas showed up with this creative celebrating the athlete and the record time. Talk about a quick turnaround time too! The execution is simple but very much relevant. The headline copy is also a great play on words.
What do you think, does this stand out in the wild?
Rating: 🌟 Standout – Stops you in your tracks, memorable, strong execution
Spotted: Dentakay | September 2023
Today’s feature: @dentakay
Ever wondered about getting dental treatment abroad?
This ad used sarcasm to play on the long dentist waiting lists in the UK. For a number of people that fall in the long waiting list category, this execution would very much resonate with them. The skeleton feature in the ad also helps to reinforce the message of ‘waiting’.
We thought the font copy for ‘dental treatment in Turkey’ was a bit small but this didn’t take away from the main message of the ad.
What do you think, does this stand out in the wild?
Rating: 👀 Noticed – Solid, does the job, but not groundbreaking
Spotted: Southwark | October 2022
Today’s feature: @freenowbylyft
This has strong use of dynamic content, combining data with a striking, straight-to-the-point design.
The execution is clear and effective, although the top-line copy, “Get Motoring with Private Hire vehicles,” could suggest the ad is aimed primarily at drivers. Overall, a well-crafted piece that delivers its message quickly.
What do you think—does this stand out in the wild?
Rating: 🌟 Standout – Stops you in your tracks, memorable, strong execution
Spotted: Manchester | April 2026
Today’s feature: @hollandandbarrett
Seen in a high-impact placement, this execution is part of their “Back Your Body” campaign.
The creative aligns well with their social and TV ads; an engaging extension that reinforces the idea of the body constantly communicating something to us.
A notable shift from their typical product-led advertising, this approach leans more into brand storytelling, which feels fresh for the category.
While the execution is strong, branding feels more subtle and it raises questions around brand resonance if the logo were removed. Overall, this a compelling and well executed piece!
What do you think—does this stand out in the wild?
Rating: 🌟 Standout – Stops you in your tracks, memorable, strong execution
Spotted: Islington | September 2022
Today’s feature: @tildarice
This execution resonated strongly, particularly with its reference to jollof rice—an instant cultural cue for a lot of West Africans.
The plate and product placement are visually engaging, although the absence of rice in the image feels like a missed opportunity to more clearly showcase the product.
Part of their “Elevate Your Plate” campaign, the concept is strong but could have been pushed further through clearer visual storytelling.
What do you think—does this stand out in the wild?
Rating: 👀 Noticed – Solid, does the job, but not groundbreaking
Spotted: Arsenal Emirates Stadium | May 2023
Today’s feature: @gambleawaregb
Part of their “Let’s Open Up About Gambling” platform, this special build draws on real stories from individuals affected by gambling. Previously spotted in the Arsenal area, this execution was hard to miss when live.
The crushed billboard visually represents the impact gambling can have on people’s lives—an arresting and thoughtful way to approach a sensitive topic.
Placement works in its favour too, positioned in a high-footfall area with fans moving to and from the stadium.
What do you think—does this stand out in the wild?
Rating: 🌟 Standout – Stops you in your tracks, memorable, strong execution
#advertreview #marketing #advertising
Welcome to All Things OOH! 😊
If you’re a fan of Out of Home adverts, gather round! Every week, I will be sharing creatives from my archive and day to day journeys. Stay tuned! 🎉
