@cairoscene : Who do children ask about tomatoes? In their latest campaign, directed by Dibo, sexual health organisation Safe Egypt uses the tomato as a metaphor for sex - something seemingly mundane, yet still culturally unspoken. On screen, both parents assume their daughter will have the conversation with the other, quietly passing off a topic generations have treated as unsayable. âTalk to Your Children About Tomatoesâ is really saying: talk to your children about sex.
Some filmmakers create visuals. Dibo @allthingsdibo creates emotional worlds shaped by memory, culture, contradiction, and play. From building cinematic campaigns across the Middle East to designing cognitive games for his father living with dementia, his work moves between intimacy and spectacle in ways that feel deeply human. Dibo (@ ) is not chasing a signature style. He is building stories that feel lived, unpredictable, and impossible to place inside one category.
filmmaker, creative director, cinematic storytelling, Middle East cinema, commercial directing, visual artist, storytelling, creative entrepreneur
#gulfmagazine #gulfmag #dibo #filmmaker #creative director cinematography storytelling middleeastcreative visualartist
Safe Egypt is helping parents talk to their children about tomatoes, but theyâre not really talking about tomatoes. Theyâre talking about sex.
âThe idea of the campaign started from something very simple: tomatoes are present at every dining table, in every home, and in every fridge, to the point that sometimes we stop noticing theyâre even there,â Dibo, the director and creative behind the campaign, tells CairoScene. âAnd thatâs very similar to certain questions and topics that are always around us, whether we talk about them or not.â
Dibo directed the first of four short awareness films for Safe Egypt, an organisation that has been raising awareness about sexual abuse and violence and working to protect and empower children, teens and women for the past 14 years.
Their new campaign asks parents to speak to their children about sex because if they donât, their children will get their information elsewhere. Parents should be the first and safest source of information for their children, especially given the amount of easily accessible and inaccurate information they may turn to on the internet.
âWe realised the problem isnât that children ask questions, the problem is that many adults were never taught how to answer them,â Sara Aziz says, the founder of Safe Egypt. âThe campaign honestly reflects our childrenâs questions and thoughts that they sometimes canât say out loud, while also presenting the right response, the right mindset, and the right principles.â
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đïžLaila Shadid
More in the spirit of sharing and creating a bit of a visual diary here on Instagram for me to go back to.
We live to create memories and stories. A million little stories live rent free inside my head, and this becomes my visual library in all things art (and life).
This is from an album in my gallery called âPEOPLE I DONâT KNOW, SHOT ON FILMâ.
Grateful for the richness of experience, the privilege of access, and the openness to truly see.
Share your favorite if youâd like âš
Iâve been wanting to share more things in general on social media but I always have so much going on that I just live through experiences and never actually keep the visual diary I would like to keep.
So to change that a bit, just now, I typed ârainâ and âcoldâ and âwinterâ on my phone gallery and I got thousands of awesome memories.
Here are some:
1. People dancing and praying for rain after the Aussie bushfires in 2019.
2. Rain in Alexandria (with the yellow taxi in the picture. So so many memories right there. Used to go to school in the rain sometimes, unlike today đ )
3. Manchester, 2019
4. Melbourne, 2020. All seasons happen within the hour in Melbourne.
5. A rainbow in the vineyards in the ranch I lived in in Australia.
6. After a night of rain during Covid. I loved that marble purse statue for some reason.
7. After Rain + waterfall in Australia. This was a super fun day!
8. Alexandria again but in 2021. I remember this day as I was going through a breakup and it was a difficult day for me.
9. On film, somewhere around the world. Canât remember where!
10. I bought this painting in Italy and had to travel around with it. I told myself if it actually makes it through all the conditions then itâs meant for me. Itâs in my living room now :)
11. Riyadh, where it is rarely cold, and rarely rains (random). In an icecream shop.
12. Took @cherineshiha to ski on her birthday!
13. On a very very random night with @molliefeerick and @nat.rowbotham in London last year.
14. Decided to sit and draw this Botero statue in Madrid. I was visiting @marwanibrahim7 and bumped into @omaraawar randomly there, so we hung out and he took this picture.
15. With @ahmtarek in London last October.
16. Singing in the car with dad this morning.
17. Learning to ski in ski Egypt a few months ago.
18. Melbourne, 2020.
19. Lobsters.
20. Sete, France. This was a water festival. They sing for water, and some people even do things like peeing in buckets and celebrating this or some weird shit. We were scouting locations to shoot a short film that starred @kirstyn_niccolle and @balsamoney
Enjoyed going down memory lane with the topic of rain âïžThank you for joining, see you next time đđ
To my best friend and my partner across dimensions. We decided a few months ago to put all this time we spend together to good use and dedicate some of it to produce something awesome.. something that only we can make by coming together. From ideation to pivots to abandoned concepts to recipe development to sampling and testing to factory visits and complex terminologies to the steepest learning curve, more of a learning obstacle course, to agreements and disagreements to constantly growing separately and together, to pushing through and not taking no for an answer to breaking through physical and mental blocks.. this is just the beginning ya Dabdoub đ¶ đș đ§ż đȘŹ