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SEC evolves. Designed by Alfredo Häberli , SEC is the modular system that combines structural clarity with design freedom — from a bedside table to a full-height storage wall, with coherence and lightness. Now enriched with new finishes: four textured powder-coated colours, six gloss options, painted methacrylate for panels and sliding doors, and two new veneers in oak and walnut. With the introduction of the new 560 mm depth, compositional possibilities expand even further. Versatile. Transversal. Constantly evolving. SEC, 1997 Designed by @alfredo.haeberli Digital Images @realitymodena.3d 1. Art work “La natura di domani” by @fabriziopassera 3. - 4. Still lives by @norbertopezzotta #Alias #SomethingElse #SEC #AlfredoHaeberli

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2 months ago

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With “ Ordini Diversi.” Norberto Pezzotta reinterprets Lanuda chair designed by Riccardo Blumer. No longer a simple seat, but a poetic presence suspended between rational rigour and the natural landscape. A bridge between human ingenuity and the silent wisdom of nature. In the clearing, Lanuda multiplies like a silent herd in the tall grass. In the woods, among roots and filtered light, it settles lightly. On the riverbed, it traces a discreet order among the stones. Part of Interpreting Something Else, the project continues Alias’ exploration of an original visual language, capable of rewriting the essence of its collections through contemporary perspectives. Discover “ Ordini Diversi.” In Alias Magazine>>> Link in bio Lanuda, designed by @riccardo_blumer Seen by Norberto Pezzotta #alias #SomethingElse #interpretingSomethingElse #Lanuda #riccardoblumer

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2 months ago

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Designed in 2001, Legnoletto was born from the meeting of design rigour and artisanal sensitivity. The die-cast aluminium legs, a distinctive element of the collection, support the solid wood structure, creating a measured balance between sturdiness and formal lightness. Twenty-five years after its debut, Legnoletto is enriched with new finishes and colours, further expanding the system’s expressive possibilities. With these new variants, the collection confirms its ability to interpret the bedroom with coherence and personality, while remaining faithful to the values of research, quality, and durability that have always distinguished Alias. About Legnoletto 1. Digital image @realitymodena.3d 2. 2001, Illustration by @alfredo.haeberli 5. Digital image @archeagency 6. 2017, Illustration by @alfredo.haeberli #alias #somethingelse #legnoletto #alfredohäberli

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3 months ago

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Twenty-five years after its debut in the Alias catalogue, Legnoletto designed by @alfredo.haeberli stands out as a project able to cross time with natural ease, keeping the strength of its original vision intact. Born from the intuition of a young designer who chose to engage with a product type that was, at the time, unexpected for the company, Legnoletto combines formal lightness and constructive rigour in a balance that looks to architecture rather than furniture. In this interview, the designer retraces the genesis of the project, the dialogue with Alias and the reasons for a relevance that, years later, continues to speak to contemporary living. Read the interview in Alias Magazine Link in bio Legnoletto, 2001 Illustrations by @alfredo.haeberli #alias #somethingelse #Legnoletto #25

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3 months ago

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Seconda chair for Wallpaper* “Lasting Impression” A quiet presence that lingers. Material, proportion, and memory meet in a frame that speaks of time, not trends. An object designed to endure — in space and in the gaze. Lasting Impression Design pieces that stand the test of time Wallpaper* @wallpapermag Photographer: AM + PM @am_________pm Head of Interiors: Olly Mason @ollymason0 Writer: Hugo McDonald @hugomacd Seconda chair designed by @mariobottaarchitetti_official #alias #somethingelse #seconda #mariobotta #wallpaper

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4 months ago

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ALIAS COLLECTION BOOK OUT NOW! The new general catalogue that reveals the soul of Alias. Over forty-five years of research, culture and experimentation gathered in a single volume: a journey through iconic products and new collections, through visions that have marked design and perspectives that are redefining the future. Page after page, the dialogue between Alias and its designers takes shape in a chronological narrative that shows how each project contributes to the brand’s identity and its constant drive towards innovation. The new Alias Collection Book is now available in digital format: a tool for consultation, inspiration and discovery. Alias Collection Book Graphic concept @studiotemp Designed with @riccardo__savioli 🔗 Download it now LINK IN BIO #alias #somethngelse #collectionbook

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6 months ago

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A visual dialogue celebrating the relaunched SEC modular system – originally designed in 1997 by Alfredo Häberli – now reinterpreted throughout the urban memory of Bergamo, the city where Alias was born. Through the photographic project ‘SEC-CITY. Bergamo Dialogues’, SEC becomes spatial language and temporary architecture: evolving between Piazza della Libertà and the urban fabric of the Centro Piacentiniano, balancing rational rigour and material warmth. Captured by photographer Luca A. Caizzi, the campaign intertwines design, place, and identity — renewing the poetic vision of its origins through a contemporary lens. For Alias, design is never just form — it is connection, exploration, and shared belonging. Something Else, once again. SEC - designed by @alfredo.haeberli Curated by @c41prod Creative: @luca.caizzi @leonedirector Junior Creative: @athenakuang Gaia V. Marraffa Ph: Luca A. Caizzi Ph. Assistant: @marcellomaranzan Ex Producer: @barbara_guieu Producer: @alice_vitulli Press Office @gc_agency #alias #SomethingElse #seccity

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4 months ago

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“We are in a very old building and we are still moved by the colours, proportions and materials.It is proof that everything in design is cyclical: things that have a soul come back, back and forth through time. That is why many people today look to archive pieces. In a world dominated by technology, we seek warmth, comfort and that sense of welcome that so many designs of the past offered. For my part, I think observing is the best way to think: I observe young people and how they use things, I observe myself and my surroundings, drawing inspiration from everyday life. Ultimately, it is everyday use that gives objects value: what survives time is what continues to be chosen, touched and experienced.” Alfredo Häberli Read the interview on Alias Magazine Link in bio SEC-CITY. Bergamo Dialogues Curated by @c41prod Creative: @luca.caizzi @leonedirector Junior Creative: Athena Kuang, Gaia V. Marraffa Ph: Luca A. Caizzi Ph. Assistant: Marcello Maranzan Ex Producer: Barbara Guieu Producer: Alice Vitulli Press office @gc_agency SEC Designed by @alfredo.haeberli #alias #SomethingElse #seccity

68 2

5 months ago

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A visual dialogue celebrating the relaunched SEC modular system – originally designed in 1997 by Alfredo Häberli – now reinterpreted throughout the urban memory of Bergamo, the city where Alias was born. Through the photographic project ‘SEC-CITY. Bergamo Dialogues’, SEC becomes spatial language and temporary architecture: evolving between Piazza della Libertà and the urban fabric of the Centro Piacentiniano, balancing rational rigour and material warmth. Captured by photographer Luca A. Caizzi, the campaign intertwines design, place, and identity — renewing the poetic vision of its origins through a contemporary lens. For Alias, design is never just form — it is connection, exploration, and shared belonging. Something Else, once again. SEC - designed by Alfredo Häberli Curated by C41 Creative: Luca A. Caizzi, LEONE Junior Creative: Athena Kuang, Gaia V. Marraffa Ph: Luca A. Caizzi Ph. Assistant: Marcello Maranzan Ex Producer: Barbara Guieu Producer: Alice Vitulli Press Office @gc_agency #alias #SomethingElse #seccity

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5 months ago

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We are pleased to share that Alias is a technical partner of the exhibition “That Person’s Heaven” by American artist Matt Mullican, hosted at the historic Palazzo della Ragione in Bergamo. Curated by @ste.raimondi and produced by @theblankcontemporaryart , the exhibition marks the return to Italy of one of the most renowned contemporary artists. Mullican’s works are featured in the collections of leading museums around the world, including MoMA in New York, Tate Modern in London, and the Centre Pompidou in Paris. The exhibition includes a selection of Alias products. Spaghetti chairs by Giandomenico Belotti and Atlas table by @jasper.morrison welcome visitors. Laleggera benches by @riccardo_blumer allow you to enjoy the exhibition while seated. MATT MULLICAN THAT PERSON’S HEAVEN from November 14, 2025, to January 18, 2026 Palazzo della Ragione, Bergamo Ph. Roberto Marossi Courtesy @theblankcontemporaryart #alias #somthingElse #thatpersonsheaven

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5 months ago

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The link between Mario Botta, Alias and Frauchiger Design began in the 1980s, when the Ticino architect designed his first furniture for the Italian brand. At the same time, Ueli Frauchiger — fascinated by Ticino architecture — began the collaboration that would lead to the construction of the headquarters in Zofingen (Switzerland), inaugurated in 1993. Today this dialogue is being renewed through new forms and new stories to tell. At the heart of the “Tutto Botta” exhibition are the two new Alias collections, Zeta and Saturno, which confirm the deep connection between architecture and design that has always inspired the work of Ticino architect Mario Botta. From 14 to 29 November 2025 “Tutto Botta” Ueli Frauchiger Design AG Luzernerstrasse 7, Zofingen-CH Ph. Björn Siegrist Courtesy @frauchigerdesign #alias #somethingElse #tuttobotta #uelifrauchigerdesign

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5 months ago

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In the dialogue between architecture, landscape, and design, matter becomes narrative. Within the MUSEO INFINITO - PARK | Botta exhibition @continiartgallery the Seconda chairs, Zeta stool and Saturno 48 low table designed by @mariobottaarchitetti_official were integrated into the installation as quiet yet essential presences—objects capable of inhabiting space, following its geometries, and amplifying its meaning. With the exhibition coming to a close in 2025, what remains is the experience of an encounter between design and architectural vision, where form, function, and context intertwined into a single narrative. #Alias #SomethingElse #museoinfinito Ph. @pietrocarraproduzioni

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4 months ago