“PAIN IS A LONELY THOUGHT
LOVE IS THE ONLY FEELING”
@nikogiovannoni
Available worldwide for pre-order. (Link in bio)
160 pages
Indigo printing on uncoated paper
Inside pages: 120 gsm
Cover: uncoated paper, 250 gsm
Format: 30 × 23 cm
Binding: softcover with visible stitching
Flap on the inside back cover
Published by @YGA.world
LOVE IS A LONELY THOUGHT.
PAIN IS THE ONLY FEELING.
A solo exhibition by @nikogiovannoni
Curated by YGA.
Opening Night: Friday 14 November 2025, 6–9PM
SO1 Gallery 6-14-15 Jingumae, Shibuya-ku, Tokyo🇯🇵
Limited edition book.
Limited T-shirt edition.
HOOD BY AIR — SHOW 001 “UNRELEASED” FREE DIGITAL ZINE DOWNLOAD Now live! Link in bio.
Creative Director: Shayne Oliver @shayneoliver.group
Stylist: Carlos Nazario @mr_carlos_nazario
Creative Strategy: Alex Sossah c/o Sossah Studio
Set Design: Jabez Bartlett @jabezbartlett
Casting: Midland Agency @midlanagency
Hair Stylist: Eugene Souleiman @eugenesouleimn
Makeup Artist: Thomas Dekluyver @thomasdekluyver
Nail Artist: Lauren Michelle Pires @laurenmichellepires
HBA Global Brand Ambassador: Ian Isiah @ianisiah
HBA “Show01” Logo Design: Virgil Abloh @virgilabloh
HBA “Show01” Digital Zine Design: Roger Gutierrez c/o Sossah Studio @rogwabbit
Show Content Art Direction: Alex Sossah c/o Sossah Studio
Photographer Lookbook Editorial: Gabriel Moses @gabrielmoses
Photographer BTS: Fin Flint @finflint
Photographer BTS: Ibrahim Adewole @ibrosnaps
Photographer Gigi: Beth Morrison @bethmorrison
Director Runway Videos & Vignettes: Akinola Davies Jr @akinoladaviesjr
3D Motion Design: Manu Pillai @manupillai
Music: @arca1000000
Project Direction & Production: Cebe Studio @cebestudio
Show Production: Studio Boum @studioboum
Hospitality & Community: Metallic Inc London @metallicinclondon
Forever 🤍 Shayne, Carlos, Ian 🤍♾️✨🧠
🕊️V♾️🤍
HOOD BY AIR — SHOW 001 “UNRELEASED” FREE DIGITAL ZINE DOWNLOAD Now live! Link in bio.
Creative Director: Shayne Oliver @shayneoliver.group
Stylist: Carlos Nazario @mr_carlos_nazario
Creative Strategy: Alex Sossah c/o Sossah Studio
Set Design: Jabez Bartlett @jabezbartlett
Casting: Midland Agency @midlanagency
Hair Stylist: Eugene Souleiman @eugenesouleimn
Makeup Artist: Thomas Dekluyver @thomasdekluyver
Nail Artist: Lauren Michelle Pires @laurenmichellepires
HBA Global Brand Ambassador: Ian Isiah @ianisiah
HBA “Show01” Logo Design: Virgil Abloh @virgilabloh
HBA “Show01” Digital Zine Design: Roger Gutierrez c/o Sossah Studio @rogwabbit
Show Content Art Direction: Alex Sossah c/o Sossah Studio
Photographer Lookbook Editorial: Gabriel Moses @gabrielmoses
Photographer BTS: Fin Flint @finflint
Photographer BTS: Ibrahim Adewole @ibrosnaps
Photographer Gigi: Beth Morrison @bethmorrison
Director Runway Videos & Vignettes: Akinola Davies Jr @akinoladaviesjr
3D Motion Design: Manu Pillai @manupillai
Music: @arca1000000
Project Direction & Production: Cebe Studio @cebestudio
Show Production: Studio Boum @studioboum
Hospitality & Community: Metallic Inc London @metallicinclondon
Forever 🤍 Shayne, Carlos, Ian 🤍♾️✨🧠
🕊️V♾️🤍
HOOD BY AIR — SHOW 001 “UNRELEASED” FREE DIGITAL ZINE DOWNLOAD Now live! Link in bio.
Creative Director: Shayne Oliver @shayneoliver.group
Stylist: Carlos Nazario @mr_carlos_nazario
Creative Strategy: Alex Sossah c/o Sossah Studio
Set Design: Jabez Bartlett @jabezbartlett
Casting: Midland Agency @midlanagency
Hair Stylist: Eugene Souleiman @eugenesouleimn
Makeup Artist: Thomas Dekluyver @thomasdekluyver
Nail Artist: Lauren Michelle Pires @laurenmichellepires
HBA Global Brand Ambassador: Ian Isiah @ianisiah
HBA “Show01” Logo Design: Virgil Abloh @virgilabloh
HBA “Show01” Digital Zine Design: Roger Gutierrez c/o Sossah Studio @rogwabbit
Show Content Art Direction: Alex Sossah c/o Sossah Studio
Photographer Lookbook Editorial: Gabriel Moses @gabrielmoses
Photographer BTS: Fin Flint @finflint
Photographer BTS: Ibrahim Adewole @ibrosnaps
Photographer Gigi: Beth Morrison @bethmorrison
Director Runway Videos & Vignettes: Akinola Davies Jr @akinoladaviesjr
3D Motion Design: Manu Pillai @manupillai
Music: @arca1000000
Project Direction & Production: Cebe Studio @cebestudio
Show Production: Studio Boum @studioboum
Hospitality & Community: Metallic Inc London @metallicinclondon
Forever 🤍 Shayne, Carlos, Ian 🤍♾️✨🧠
🕊️V♾️🤍
HBA “SHOW 001 — UNRELEASED” In 2021, I had the honour of working with my brother Shayne Oliver on what would become the last HBA show ever made.
July 1st. One night only in London. 100 people. No press. No cameras. Just pure HBA energy. A show made for us.
The work was wild. London ↔ NYC Days. Nights. Group chats with Shayne, Carlos, Virgil, Ian, the HBA team, Claire, Gabriel, Fin… Planning what would relaunch a pillar of our culture.
It felt urgent. Sacred. And then, for many reasons, the imagery disappeared into a vault. Until now!
This week felt right to release the unreleased. To pay tribute. To one of the greatest Black designers of our generation. To honour a legacy that redefined what fashion could be! To share something that was always made with and for community.
Sossah Studio created a digital zine to archive that moment. You can download it for free on our site.
To everyone who was part of that night. this one is for you. Forever HBA!
Link in Bio
So proud of this short film written by Slawn, directed by the amazing Original Kids, Creative Direction by Alex Sossah c/o Sossah Studio. 8 months ago we embarked on this wild journey, hundreds of hours spent writing, art directing, recording, animating, video calling and refining every detail! Here are some BTS of the process behind the animation!
When I met Slawn in 2018 at the WAF Skateshop in Lagos, we clicked instantly. Him and the whole Motherlan crew quickly became my little brothers. Few know this, but I originally commissioned Slawn to create graphics for the Nike Naija and Homecoming jerseys, using that budget to bring him and some of the Motherlan guys to London for a Skate Tour.
Since then, I've always admired how Slawn consistently reinvents himself and his art. Fast forward a few years, after the crew relocated to London and started balancing Motherlan with art&design school, I pitched Nike a Motherlan collaboration in 2021. After some back and forth with Hami and the Nike team, and following Slawn’s first solo exhibition, we eventually landed something more art-focused with Slawn. Remember, this was early in his career, yet we secured a groundbreaking collab!!!
Three years, countless rounds of sampling, changing directions, and behind the scenes hustle later, we’re finally here. I'm sharing this story not only to celebrate Slawn and the amazing team behind this project, but to remind everyone that powerful ideas don't just happen! They take creativity, resilience, discipline, and patience!
Bravo Slawn, for making history as Nike’s youngest collaborator ever, and the first African artist to do so. Blessings to Nike Team and my team for believing and pushing it through!
Today is a good day! It’s a win for all of us! "Go Slawn! Or Go Home!"
Slawn x NIKE AM90. 04.04.2025.
