akaar

The Mali Mokum magazine and the three shirts from the capsule collection are available now via the Lack of Guidance [online] store. For the next seven days, every order that includes one of the three shirts will receive a free copy of the magazine. — During the 2018–19 Champions League season, Ajax took Europe by surprise, eliminating Juventus and Real Madrid before their remarkable run was brought to an end by Tottenham Hotspur after an unforgettable match in Amsterdam. — Until that moment, Ajax shirts were rarely seen in Bamako, the capital of Mali, but almost overnight, they became the most visible on the city’s streets. To this day, they continue to circulate through Bamako — worn by everyday people, labourers, and sometimes even by those who have no idea which club they represent. — Mali Mokum takes its name from the unlikely bridge between these two worlds. Mali grounds the magazine in Bamako and the everyday lives found there, while Mokum—Amsterdam’s affectionate nickname—points back to the city where Ajax’s story was written. — PHOTOGRAPHY @emilesamory CONCEPT @emilesamory @lackofguidance DESIGN @akaar — All photographs made between 2018—2025 Edition of 250 copies Printed in Amsterdam —

‘t is stil in amsterdam

COUNTER ATTACK ⚽ LACK OF GUIDANCE FOR GREATEST 10 OUT NOW @akaar never planned to create one of Amsterdam’s most exciting brands. Founded in 2016 as an outlet for his design work, @lackofguidance is rooted in the visual language of football. Nearly a decade in, the label has worked on collaborations with Diadora and ASICS, turned disgraced FIFA Presidents into cheeky sculptures and hosted street tournaments in the heart of the Dutch capital. Now, Lack of Guidance is throwing away the fashion calendar in favor of drops that emulate the Home, Away and Third kit concept of football clubs. “Our next collection is coming out in this new way. The whole approach fits the brand so well and makes so much sense.” Photographer: @evaroefs Writer: @emmaedavidson Production: @sophiewarmenhoven 📲 Issue 10 available now on GOAT.com Editor-in-Chief: @dianeabapo Creative Director: @danielsumarna Design: @larissakasper @rosarioflorio @samuelbaenziger @michelegger

challengers [2024] directed by luca guadagnino starring → zendaya → josh o’connor → mike faist title design → jop van bennekom title designer assistant → akaar amin motion designer → alexander shoukas © mgm studios

finally morocco

proud of this one

paris this week 🧡 don’t be a stranger habibi party this thursday is rsvp only, message me

paris last week

Rahim is wearing the current collection of Lack of Guidance while doing football tricks in his spacious living room in Mashhad, Iran. — Talent → @rahimqanbari44 Director → @lukaskorschan Brand → @lackofguidance Art Direction → @manuloca_ Styling → @lorenamazastyling Production → @homiiiiiiiiiii__ Edit → @milan.beltman — Special thanks to @onzemanthomas —

marseille hits different

my heart is full

dirk