air up®

I can’t, I’m busy tonight. Busy protecting my peace. 🤭 This is your reminder that it’s okay to cancel plans sometimes. No FOMO guilt. Staying in is also self care. Sometimes self care is a couch, a comfort show, good snacks, a gaming session that lasts too long, and enough water 💧 And when we say drink water, we mean actual water. No sugar. No additives. If you want flavour while staying hydrated, we got you. Our pods flavour water through scent alone and honestly, that’s real self care.

CONCOURS ⚽️ air up t’emmène au Eleven All Stars de @aminematue ! On fait gagner 5x 2 billets Admission Générale pour la 2ème édition du Eleven All Stars, le 24/05/26 au Parc des Princes et 2 maillots officiels de l’équipe de France d’Amine ! 🇫🇷 RÈGLES DU CONCOURS Pour participer : 1. Abonne-toi à @airup , @airup_fr et @eleven_all_stars_ 2. Like cette publication 3. Commente avec un 🏆 4. Tague 1 ami en commentaire 4. Booste tes chances en partageant cette publication en story Insta Les 7 gagnants seront annoncés par message privé le 19 mai 2026 par @airup . Pense à vérifier tes DMs ✨ Ce concours n’est en aucun cas sponsorisé, approuvé, administré ou associé à Instagram. *La participation est soumise aux conditions de participation et au règlement indiqués dans les commentaires sous cette publication. GIVEAWAY ⚽️ air up is taking you to the field of the Eleven All Stars by @aminematue ! We’re giving away 5 General Admission tickets (includes a +1 ) for the 2nd edition of the ultimate creator football showdown +2 Official Eleven All Stars French team jerseys! The Eleven All Stars is happening on 24/05/26, at the Parc des Princes, in Paris. 🇫🇷 GIVEAWAY RULES To enter and get a chance to be selected: 1. Follow @airup , @airup_fr , and @eleven_all_stars_ 2. Like this post 3. Comment with a 🏆 4. Tag 1 friend in the comments 5. Boost your chances by sharing this post on your IG Story The 7 winners will be announced via private message on 19/05/26, by @airup , so don’t forget to check your DMs ✨ This giveaway is in no way sponsored, endorsed, or administered by, or associated with, Instagram. * Participation is subject to the entry requirements and terms and conditions posted in the comments under this post.

O-MG! We’re so obsessed with Plum Lime O 😱 Hands-free hydration never looked this 🔥 Still just water. Still no sugar or additives. Just flavour through scent alone. Now in an O-riginal shape for O-riginal Taste. Limited edition means limited quantities. So if Plum Lime O feels like your colour, consider this your sign.

If you’ve tried air up®, you know it’s almost impossible to explain how plain water can taste like this. ✨ @eclissidilana turned that feeling into moving images. Magical, surreal, a little impossible. Exactly like senses becoming taste. No powders. No drops. No “just a little something.” The water doesn’t change. Your experience does.

Well… now that the secret is O-ut and air up® O is officially here, we can finally show you what went down in Amsterdam. 🤭✨ We invited our Amsterdam comunity into a vintage store, asked them to personalize their air up® O, then build full looks around it. Somewhere between a 90s teen movie makeover montage and a styling session with friends, things got very fun very fast. Real hydration doesn’t happen with a bottle you want to hide in your bag, so we made one you actually want to sh-O-w off. Still just water. Still flavor through scent. Still no sugar. Just a little more O-riginal in shape.

air up®, according to every generation 👵👨🧒👶 Before anyone asks: yes, Gen X exists. We tried to include them, but they were “off the grid.” We couldn’t reach them. ✨

You saw it. You might have wondered what it is. Now it’s time to reveal the secret. 👀🎉 The air up® O has been moving through the streets – from Paris to Berlin. Now this is your chance of it moving into your hands. O-riginal taste in a bold, new and strictly limited shape: made to be worn, carried and customised. ✨ We only made a few. So don’t just watch it happen. O-wn it. Claim your Limited Edition O at the link in bio NOW.

Taste. For people with taste. Might make you go O-MG. Drops tomorrow.

If you know, you O. If this keeps showing up on your feed… it’s not an accident. From Paris Fashion Week to London Fashion Week, you’ve seen it pop up over the past months… did you catch it? 👀 It’s made to be seen. And built to make plain water easier to drink. No sugar. No additives. Just scent → taste. Healthy Hydration has never looked this good? See you on May 8th 🩵

Wet Gala was everything. 0% sugar. 100% taste. hydration, but make it couture. what’s your favorite look of the night?

Speed dating, but make it hydration science 💧 Meet Lena, co-founder of air up! She’‘s amazing at explaining how your brain tastes flavour while your water stays just water… and yes, she’s also a great date. No sugar. No additives. No mixing anything in. Just scent + your senses doing their thing. It’s plain water. But it doesn’t taste like it 😉 Would you go on a second date with Lena? #flavoredwater #hydration #nosugar #drinkmorewater #airup

Zoom in. Yes, all the way. If you find anything in the water… tell us. 👀 Send this to someone who needs a reminder ❤️