The Sam Project x AFRC

“If It Hurts, Good” OUT NOW Thank you to everyone who came out for the premiere last night and made it such a special night. Link in bio to check out the full film on YouTube!

We are Team Sam Project (TSP) and we are so excited to be in The Speed Project 2024 (TSP)! We are a team made up of prepared runners, a resilient crew, with an air-tight plan. But the bedrock of our team won’t be in the van with us. Our friend Sam Norton was an inspiration. He was the friend who called those around him to rise beyond the expectations they had of themselves. Sam tragically passed away at mile 23 of the Santa Rosa marathon this past August while trying to qualify for the Boston Marathon. From the moment he came across The Speed Project, he was obsessed. Every aspect of this truly unique event aligns with the foundational tenets of how our friend lived his life from the challenge, competition, and especially the comradery. He applied for TSP and started quietly (and not so quietly) preparing. After months of waiting, his application was accepted. 3 days after his funeral. Now, in typical Sam fashion, he is daring each member of this team to step out of their comfort zone and become the teammates, become the people, he saw in us. We are honored to be running under the banner of a truly noble cause that was very close to Sam’s heart, The Herren Project. Sam witnessed the struggle with addiction through his father and found a group that perfectly embodies this same goal of supporting others through a “together we’re stronger in the fight” mantra in The Herren Project. He was a fierce supporter of their mission to meet people wherever they are on their wellness journey with free resources and support for the treatment, recovery, and prevention of substance use disorder. It is this shared foundational aspect of both Sam and The Herren Project, supporting others in their quest to be better than themselves, that we are carrying through the desert with us. We are honored to commemorate and celebrate the life of our dear friend Sam Norton while raising awareness of the great work being done by The Herren Project. Please consider donating at link in bio. 📸 @rbg212

Why we run.

This Almost Friday, we’re sending ALL the vibes to co-founder @vic_zee as he runs @thespeedproject ultra marathon from LA to LV! We love you Victor, keep going you’ve got this!!

Join us for the “If It Hurts, Good” NYC Premiere Thursday, July 18th Doors - 7:00 PM Screening - 7:45 PM Nighthorse Bar - 66 Greenpoint Ave, Brooklyn, NY No ticket required On August 27th, 2023, Sam Norton collapsed at mile 23 of the Santa Rosa Marathon. Three days after his funeral, his application to run The Speed Project was accepted. His closest friends knew the best way to honor his memory was to run the race he had been dreaming of. They named their team “The Sam Project.” The journey was captured by Grayson Wise in a short documentary titled “If It Hurts, Good.”

“First glimpse of Vegas” 9:52 If It Hurts, Good NYC Premiere Thursday, July 18th 7:00pm Nighthorse Bar - 66 Greenpoint Ave, Brooklyn, NY On August 27th, 2023, Sam Norton collapsed at mile 23 of the Santa Rosa Marathon. Three days after his funeral, his application to run The Speed Project was accepted. His closest friends knew the best way to honor his memory was to run the race he had been dreaming of. They named their team “The Sam Project.” The journey was captured by Grayson Wise in a short documentary titled “If It Hurts, Good.” Join us for the premiere on July 18th. RSVP at link in bio.

“Soledad Canyon Rd. It’s beautiful. Should I move to CA?” 8:55AM If It Hurts, Good NYC Premiere Thursday, July 18th 7:00pm Nighthorse Bar - 66 Greenpoint Ave, Brooklyn, NY On August 27th, 2023, Sam Norton collapsed at mile 23 of the Santa Rosa Marathon. Three days after his funeral, his application to run The Speed Project was accepted. His closest friends knew the best way to honor his memory was to run the race he had been dreaming of. They named their team “The Sam Project.” The journey was captured by Grayson Wise in a short documentary titled “If It Hurts, Good.” Join us for the premiere on July 18th. RSVP at link in bio.

“I love to climb” 7:52 If It Hurts, Good NYC Premiere Thursday, July 18th 7:00pm Nighthorse Bar - 66 Greenpoint Ave, Brooklyn, NY On August 27th, 2023, Sam Norton collapsed at mile 23 of the Santa Rosa Marathon. Three days after his funeral, his application to run The Speed Project was accepted. His closest friends knew the best way to honor his memory was to run the race he had been dreaming of. They named their team “The Sam Project.” The journey was captured by Grayson Wise in a short documentary titled “If It Hurts, Good.” Join us for the premiere on July 18th. RSVP at link in bio.

“Wind on the back, empty open road. Doesn’t get much better than this” 5:56pm If It Hurts, Good NYC Premiere Thursday, July 18th 7:00pm Nighthorse Bar - 66 Greenpoint Ave, Brooklyn, NY On August 27th, 2023, Sam Norton collapsed at mile 23 of the Santa Rosa Marathon. Three days after his funeral, his application to run The Speed Project was accepted. His closest friends knew the best way to honor his memory was to run the race he had been dreaming of. They named their team “The Sam Project.” The journey was captured by Grayson Wise in a short documentary titled “If It Hurts, Good.” Join us for the premiere on July 18th. RSVP at link in bio.

“The night shift has begun” 11:27pm If It Hurts, Good NYC Premiere Thursday, July 18th 7:00pm Nighthorse Bar - 66 Greenpoint Ave, Brooklyn, NY On August 27th, 2023, Sam Norton collapsed at mile 23 of the Santa Rosa Marathon. Three days after his funeral, his application to run The Speed Project was accepted. His closest friends knew the best way to honor his memory was to run the race he had been dreaming of. They named their team “The Sam Project.” The journey was captured by Grayson Wise in a short documentary titled “If It Hurts, Good.” Join us for the premiere on July 18th. RSVP at link in bio.

“Direct headwind. Cold rain. Tough.” 10:53am If It Hurts, Good NYC Premiere Thursday, July 18th 7:00pm Nighthorse Bar - 66 Greenpoint Ave, Brooklyn, NY On August 27th, 2023, Sam Norton collapsed at mile 23 of the Santa Rosa Marathon. Three days after his funeral, his application to run The Speed Project was accepted. His closest friends knew the best way to honor his memory was to run the race he had been dreaming of. They named their team “The Sam Project.” The journey was captured by Grayson Wise in a short documentary titled “If It Hurts, Good.” Join us for the premiere on July 18th. RSVP at link in bio.

Save the date 📌 “If It Hurts, Good” NYC Premiere Thursday, July 18th 7:00pm Nighthorse Bar - 66 Greenpoint Ave, Brooklyn, NY On August 27th, 2023, Sam Norton collapsed at mile 23 of the Santa Rosa Marathon. Three days after his funeral, his application to run The Speed Project was accepted. His closest friends knew the best way to honor his memory was to run the race he had been dreaming of. They named their team “The Sam Project.” The journey was captured by @grayokay in a short documentary titled “If It Hurts, Good.” Join us for the premiere on July 18th. RSVP at link in bio.