A-Frame

ALEXA 35 now available at A-Frame! What you've heard is true-- this camera is a game changer. Let us know what you're curious about or if there's a particular test you'd like to see. Featuring Super 35 format, 4.6K sensor/native 4K up to 120 fps, new REVEAL color science, 2.5 more stops of dynamic range (!), enhanced sensitivity and lower noise up to 6400 ISO/EI, ARRI textures.

[AF] North

see you at foley square 4pm!

We’re excited to offer these sought after, newly rehoused, custom-finish @truelensservices Leica R lenses. The serial numbers in our set are from the late 80s and 90s within a couple of years of each other (around the time Leica was also producing the glass for Panavision Primos, which share some design sources with the R line). Due to their still-photography origin, the Leica Rs have Full Frame coverage including Alexa LF open gate and Venice / Burano 8.6k. They have excellent optical performance and correction, and are quite sharp without the intense-feeling overresolution of some modern lenses. The gradual focus roll-off is especially natural and pleasing to the eye. They also feature softer contrast, great multicolored flares, halation in some cases, and interesting blur quality and bokeh, which has a slight swirl/cat’s-eye effect when wide open. They are noticeably cleaner than many other vintage lenses while still having plenty of character, and can really take off in another direction when handling filtration or added texture in-camera or in post. Leica Rs were used on Joker (90mm), Ozark Season 4, and The Brutalist, but they are also great in commercial/branded settings and are among the only vintage lenses versatile and non-distracting enough to bring even onto corporate shoots. The new TLS housings are gorgeous. High grade aluminum-alloy and stainless-steel build, increased focus throw, improved close focus from the original lenses, smooth gearing with consistent positions between lenses, PL mounts, and 110mm fronts. TLS intentionally kept the original iris, which preserves that iconic bokeh wide open and a unique 6-bladed shape stopped down. TLS also provided us with a custom, classic black finish, distinct from their gold Leica R housings. Having worked with other cinemodded versions of these lenses, the TLS versions are a huge aesthetic and functional upgrade for rigorous cinema/video use. We really like the look of the images, which is unique compared to both modern lenses and other vintage lenses. Example stills (from documentary settings!) courtesy of DP @luke.pio , from PBS 'Bowser House' and SKY UK 'Rewriting Trump'.

it's zine time and we need submissions for A-Frame's very first limited run print publication 📜this issue's theme is 'survival' since it felt timely and we'd collected some harrowing crew stories from out in the wilderness! please DM or email ([email protected]) any stories/photos/drawings etc!

Nativity Grip Package

Aputure 1200x now available-- we're hearing great feedback from the field about the high quality of this light. A punchy bicolor LED with full +/- green is already appealing enough, but the exciting new BLAIR chipset makes it the first LED to mimic the near-UV found in real daylight and tungsten (allowing surfaces to flouresce), which is probably why we're hearing technicians remark about how natural this light looks. This innovative light engine also makes it brighter at 5600k than a 1200d. See for yourself!

*2025-2026 collection now open for the 6th annual coat drive! We are once again partnering with New York Cares as an official coat drive drop spot because every New Yorker deserves a warm winter coat this season. Drop off a warm coat the next time you're picking up, returning, or saying hi! New York Cares distributes winter coats with care and is one of many organizations that also addresses essential needs such as hunger, social isolation, and access to quality education. Please note that the collection is for winter coats in good condition only and not all types of clothing. Everyone is encouraged to donate coats as early as possible so we can get our first runs distributed before it gets really cold! The collection is open until February.

Special discounts on our newest cameras for Nov - Dec only! If you needed a push to choose one of these for your next project, this is the limited-time deal to take advantage of as the year winds down.🍂❄️ Based on availability. [email protected] for a quote.

We are closed today in remembrance of all those who died as a result of the 9/11 attacks. We ❤️ NY Photo: @patrickwitty #neverforget

spring is here and it is once again time for an impromptu party. 5/9 from 5 to 9 pull up ☀️🌼🐝🌱🌿 instagram crops the 2.20:1 aspect ratio of The Sound of Music, which was shot on Todd-AO 5-perf 70mm format with Eastman color negatives and spherical lenses.