“It All Starts With Panini”
Affixxius was proud to partner with @athletesportsagency and @panini_sport to deliver the global “It All Starts With Panini” campaign for the official @fifaworldcup sticker collection.
The thinking behind the campaign was simple. Long before the tournament begins, before the first whistle or opening ceremony, Panini is often the moment the World Cup starts to feel real. Sticker albums appear, packs are opened, swaps begin and the anticipation around football’s biggest tournament suddenly comes alive.
That insight became the foundation of the creative. This wasn’t simply a product launch, it was about recreating the emotion and excitement of opening a pack for the very first time.
The hero film follows two collectors opening stickers at their kitchen table, only for football icons to appear around them as fantasy and reality collide.
Featuring an incredible cast including @harrykane , Roberto Baggio, @fabriziorom and Pierluigi Collina, the campaign was designed to work across more than 150 countries, multiple territories, languages and formats spanning broadcast, digital and social.
From creative development through to production, VFX and post production, the entire project was delivered in-house by the Affixxius team, ensuring consistency across every version and platform globally.
A huge thank you to everyone involved in bringing this campaign to life. A brilliant project for an iconic brand and a reminder of the unique role football culture can play in connecting generations.
#productioncompany #creativeagency #fifawc2026 #itallstartswithpanini #production
One of our favourite shots from our shoot with the @247represent team at the @londonmarathon featuring the locked in @alfiemanthorpe , as well as some #bts.
#behindthescenes🎬 #production #productioncompany #contentcreation
@coventrycityfcofficial secured promotion back to the @premierleague , and we had the privilege of being trusted to deliver one of the most important messages the club has shared in the last 25 years… their return to the top flight.
We appreciate being trusted with moments that genuinely matter to the city and the significant time in history that supporters will remember for years.
Huge credit to the team at Affixxius who handled this with real care and pride, and to Coventry for placing that trust in us.
#pusb #coventrycity #productioncompany #creativeproduction #contentcreation
Congrats to @coventrycityfcofficial on their promotion back to @premierleague .
Being trusted by the club to deliver one of their most important messages in 25 years was a privilege, so here’s some #bts for those fans who may want to see a bit of how their club’s promotion film was made.
#pusb #coventrycity #coventrycityfc #productioncompany
One of our favourite projects from the past.
Actually shot during COVID, so we needed a clever way to bring in supporting cast and keep everyone safe.
What jobs naturally wear face masks all day?
Car sprayers, obviously.
That simple idea unlocked the whole concept and gave the film its energy. Still one people mention to us today.
#productioncompany #creativeproduction #commercialfilmmaking #production #tvadvertising
It’s Masters Week, so feels appropriate to share our work we did with @travismathew_eu back in 2023.
#productioncompany #themasters #affixxius #creativeproduction #marketing
Some #bts from our shoot at St George’s launching the partnership of @pepsiuk and @england .
Huge thanks must go to @athletesportsagency (@jon_crownshaw ) and @creativeplayersco (@leigh_moore ) for bringing us on board.
And big shout out to @mrbigtomd for smashing the brief and making us laugh throughout the day!
#productioncompany #productionagency #btsphotography
COMING IN COLD!!!
I don’t think there is anyone better than @mrbigtomd to announce Pepsi Max as the official partner of the England senior teams.
This project was incredible to be part of, the timelines were maybe some of the most intense we’ve had to work with but great seeing all the teams pulling together to make it happen. Thanks to @athletesportsagency (@jon_crownshaw ) for bringing us on board and to @creativeplayersco Players (@leigh_moore ) for trusting us with his concept.
And of course a special mention to the Affixxius team to @davidtwhayman as Director, Liam Wadd for Producing, @danieleastgate as DP and the Post team in Freddy, Andy, Jonny and Pete for doing what they do best.
Something tells me us this won’t be last time we Tom Davis bringing the Pepsi Max!
#productioncompany #creativeproduction #contentcreation #commercialfilmmaking
We love our food and drink at Affixxius, so when we were asked to create a film sharing all the options at the @marriotthotels in Central London we went for it. This work was called ‘A Feast for the Senses’ and shows how the incredible food on offer across their portfolio truly is an assault on the senses…in a good way!
#productioncompany #contentcreation #creativeproduction #marketing #foodgasm
Ice hockey, swimming and cricket are only a few sports we've filmed over the years - here's a few of our #bts that haven't been shared before.
#production #productioncompany
We’ve worked on plenty of high impact awareness campaigns with police forces across the country, but this one for @leicestershire_police about the signs of County Lines remains one of our favourites.
Not only is it visually striking, but building a narrative around something so nuanced was a real creative challenge too.
#awarenessfilm #countylines #policefilm #productioncompany #creativity
