AI makes us breathless.
One model release follows another, and each day a new creative tool promises to revolutionize the creative landscape, prompting new artistic possibilities into existence. Headlines are either doomsday predictions or bold revelations of a brave new world.
Nations compete
on a global scale to win ‘the AI race’ while companies build data centers in Patagonia.
Our feeds are filled with synthetic content - slop - that’s either really absurd or absurdly real, making it hard to distinguish whether a song, a video, an image or entire books were written by someone - a person - or by a machine.
In between, we’re trying to live our lives; doing a job that might not exist in five years, teaching our children things they might not need to know anymore, riding cars that no longer need drivers.
So let’s take a deep breath. In. And out.
As artists and creatives, we find ourselves searching for what’s left to do. If AI can make what we’ve been making, what is it that makes us unique?
If there’s a shortcut to the creative process - the friction, pain, struggle, trial and error it takes to make something - what are we losing?
And even if we’re free to create in whatever way we want, using whatever tools we want, does the market still value our work? Or is speed and efficiency the only game in town?
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Imagine Intel: Creative Purpose at the Dawn of AI is a new zine on AI and creativity.
Published by
@mozillafoundation
Written and edited by Severin Matusek and Günseli Yalcinkaya.
Artwork by Dakarai Akil, art direction by Lumír Španihel.
Produced by Alice Smith at co—matter.
Released today, on January 22 2026.
Available as free download via link in bio.
