What does a standout AI brand look like?
AI is moving at breakneck speed, yet the products feel increasingly interchangeable. One model overtakes the next. Every platform integrates everything. The cycle repeats.
But in brand? That’s where things get interesting. In a crowded field with little real differentiation, brand has become the leverage point—the thing that creates attention, credibility, and value.
So we studied 23 AI brands—from emerging players to industry giants—to understand the patterns shaping how AI looks, feels, and signals its ambition today. Link to the study in our bio 🔗
System.One is the venture fund of Max Claussen, supporting technical founders from day one. We shaped a brand that reflects how Max works: focused, curious, sincere, and grounded. He invests in people first, so the brand needed to feel honest and understated. A clear signal rather than a loud statement.
Okeechobee Music & Arts Festival returns in 2026.
We partnered with this beloved festival to create a new brand identity that honors its authentic, community-driven spirit—while staying flexible for fresh creative partnerships with new visual artists each year.
Looking forward to seeing how the brand evolves in the years ahead.
New work: Last week’s relaunch of @CarharttWIP ’s e-commerce platform marks a bold, modern chapter. Every detail reflects durability, utility, and cultural relevance. We’re proud to see it live, check it out on carhartt-wip.com
For @rovoassembly ’s merch studio our goal was to simplify the complexity of custom pricing while giving users full control and clarity.
The interactive calculator lets users explore different garment combinations, treatments, and units, making it easy to see how costs adjust with each option. It’s about getting a direct, transparent estimate before committing to the customisation process, which makes the experience smoother and more empowering.
Plus, with a printable format, users can take their estimates offline to share or review with teams.
#DesignInspo #InteractiveDesign #UXDesign #DesignChallenge
We’re transforming the way custom merchandise is created! @rovoassembly and @acolorbright teamed up to redesign Assembly’s marketing site and studio, making the entire customer experience smoother and more intuitive – from landing page to onboarding, creation, and purchase. Together, we developed a design language that embodies Assembly’s high standards and sets the brand apart.
Proud to see this collaboration come to life and raise the bar for ease and efficiency in the merch world!
#DesignInspo #UserExperienceDesign #CreativeProcess #MerchDesign
Over the past two years, we have successfully implemented a comprehensive redesign together with @zeit . Our goal from the start was to create a flexible system that allows all teams to develop, test, and deliver new ideas to readers more quickly and efficiently. Learn more about this in the case study on our website, linked in our bio 🔗
Now live on our site, an updated case study highlighting the brand, design, and strategy work we did for @circlestudiosberlin —a rare space of creative freedom and proficiency for music makers in Berlin-Schöneberg. Check it out!
We created the visual identity for this year’s edition of @zeit ’s Z2X conference @neuevisionen .
Tickets are free so grab yours—if you’re between the ages of 20 and 29.
Over the past year we partnered with @carharttwip to create a new mobile app that brings the brand’s core ideas to life: a state-of-the-art shopping experience, grounded in editorial thinking. The app was conceptualised in collaboration with Carhartt WIP’s executive and brand experience teams.
You can download it now from the App Store and read more about the project in our case study, which is linked in our bio 🔗
A massive thank you to Lutz Erian, Tom Marks, Dennis Kluge, and everyone else who worked hard to bring this to life.
We created a new brand for @haufe.akademie
In an era of accelerating change, L&D has long evolved into an essential for modern organizations to attract top talent. Accordingly, Haufe Akademie has transformed massively over the past years: from an organizer of seminars to the largest provider of L&D solutions in the German-speaking market, almost synonymous with the field of professional and personal development.
To mirror this evolution, we worked with Haufe Akademie on a complete rebranding. We aimed for a clearer, aspirational identity that would appeal to both individual learners and corporate clients – and capture Haufe Akademie’s unparalleled significance within the German Mittelstand and beyond. The results are now live, and we couldn’t be prouder of what we achieved in collaboration with Haufe Akademie’s Brand Experience team and the various stakeholders!
See the results in the case study on our website. Link in bio!
