SAME FORMULA. NEW AISLES. 🎯
From ingredient transparency to thoughtful formulations, Minimalist has always focused on informed skincare. This journey continues as more people discover us on Target shelves.
We’re grateful for the trust that keeps helping us grow.
📍 Find Minimalist at Target.
Listen to @about.Mohit , Co-Founder of The Minimalist, as he shares his experience of building a startup.
Truly inspiring for everyone who has faced setbacks in their entrepreneurial journey!
#10YearsOfStartupIndia
It started with frustration.
Frustration that the beauty industry was hiding behind marketing fluff instead of transparency. That anger turned into @beminimalist__
Now, I’m bringing that same philosophy to the Tank. I’m looking for founders who back their claims with proof, not just noise.
Jaipur to the world. Let’s do this. 🦈
So proud to see how well Mohit Yadav @about.mohit (now as a fellow Shark on @sharktank.india ) and Rahul Yadav @rahul.noir have done with @beminimalist__ ! Less known fact is that nearly 15 years ago, in 2011, @rohitkbansal and I made our first ever startup investment in Mohit and Rahul’s first venture, Mangostreet, an apparel company. Since then, it’s been incredible to see their journey as founders over the last 15 years, how far they have come, how humble they have continued to be and the way they are inspiring the next generation of founders. Wishing them continued success!
#sharktankindia #kunalbahl #minimalist
A Shark who’s scaled a brand, now shaping the next ones!🦈
Catch Mohit Yadav, Co-Founder of Minimalist in Shark Tank India Season 5, Streaming Now Mon-Fri, 10 PM on Sony LIV and Sony Entertainment Television.
@about.mohit
#SharkTankIndia #SharkTankIndiaseason5 #SharktankindiaonSonyLIV #5yearsofSharkTankIndia
Less clutter, more focus.
That’s the mantra of the newest shark in town - Mohit Yadav, Co-founder of Minimalist.
Get ready to dive in!
Shark Tank India Season 5 - coming soon on Sony LIV and Sony Entertainment Television.
Simplicity + transparency = trust.
Our product focus and real connection with customers made @beminimalist__ one of the most trusted brands in India’s D2C beauty space.
In this conversation, we covered:
1. Product Focus: Started with limited SKUs and doubled down on efficacy to build early trust.
2. Transparency: The power of honest disclosure became Minimalist’s core differentiator.
3. Investing in Community: Leveraging UGC and listening to feedback shaped our journey.
4. Future Focus: Expanding internationally and investing in deeper research.
Big thanks to Ganesh, Parsh Kothari, and @thethinkschool team for the opportunity.
And a shoutout to my PR team @tuteconsult and @komallath for making this happen behind the scenes and helping tell the story right.
Link: /mry8byy9
Hope you find it helpful.
In this episode, Mohit Yadav (Co-founder of Minimalist Skincare) shared his journey how he built one of India’s most trusted D2C beauty brands from scratch, without celebrity endorsements or huge marketing budgets.
Watch the full podcast on ThinkSchool YouTube!
#thinkschool #mohityadav #minimalist #skincare #indianbusinesspodcast
Your favorite sunscreen just won big! 🏆
Our Light Fluid SPF 50 Sunscreen has been awarded Best Sunscreen - Reader’s Choice at the @vogueindia Beauty & Wellness Honours 2025, presented by @tirabeauty 💫
Thank you to each one of you who voted, believed, and made this moment possible. This win belongs to all of us 🖤
#MinimalistSkincare #VogueHonours #BestSunscreen #ReadersChoice #SPF50 #AwardWinning #MinimalistIndia #SkinScience #ThankYou
This trophy belongs to every customer who believed science & transparency can coexist, and every teammate who refused to settle for “good enough.” You made this real. Grateful for my co‑founder Rahul, the entire team, and a community that pushes us to raise the bar every single day.
Thank you @forbesindia for recognising our mission to make high‑efficacy, radically transparent personal care the new normal. The experiment has only just begun—next stop: taking iBeauty global.
#FILA2025 #ForbesIndia #LeadershipAwards #StartupLife #Minimalist #CleanBeauty #MadeInIndia #FounderDiary #StayTransparent
