Branding by @abmo.fr for WHITE Coffee — a Parisian specialty coffee brand by Etienne Ryckeboer and Jenny Martin — was developed by Bordeaux-based studio Abmo in two phases, guided by a raw, minimalist, and precise approach. The brand sits between calm confidence, architectural minimalism, and a subtle infusion of hip-hop culture — a refined singularity.
The identity centers on a logo set in Cardinal by Production Type, balancing classical organicism with early digital sharpness, supported by Suisse Int’l Regular and accented with PP Editorial New Ultra Light. Together, the typefaces create a deliberate tension without resolving into comfort. The logo remains quiet yet cutting — minimal but present.
Packaging, led by Creative Director Dez Gusta in collaboration with Atelier Bulk, uses Munken Paper with silver mirror hotfoil. The result is understated yet precise, functioning as an interior object rather than just retail packaging.
For Abmo — inspired by Arthur Rimbaud’s idea of being “absolutely modern” — WHITE Coffee represents a brand at the intersection of culture, craft, and commerce, designed to feel truly of its moment.
Belle & George
Handcrafted monogram, animated. 🖤
A Franco-Austrian design house opening its first boutique in Vienna this month — furniture and objects made to last, rooted in European craftsmanship.
Identity & monogram by Abmo.
Motion by @lucietessier
Music by F.S. Bloom (@leiterverlag )
#BrandIdentity #Hospitalitybranding #LogoAnimation #Vienna #AbsolutelyModernBrands
BELLE&GEORGE - Maison du design
@bellegeorge.vienna is built around objects that mean something, made by hand, made to last. We built the identity the same way.
Opening mai 2026 — Vienna
Follow @bellegeorge.vienna
Wordmark & Monogramm Hand drawn by @dezgusta
Cards hotfoiled by @atelierbulk on 100% recycled paper : Color 1802 by @papiersprocop
There are things you understand with your hands before your eyes catch up. You feel the weight of it first — the resistance of the stock, the depth of the impression, the way ink sits in paper like it belongs there. Like it was always meant to be exactly that dark, that deliberate.
An identity built the same way — layered, sensual, accumulated. Every touchpoint a small act of intention.
@hoteldebuci - Paris 6
Branding & Art Direction by @abmo.fr@so_co_@dezgusta
Type design by @arthur.alazard
Cards printed by @atelierbulk
Papiers by @gfsmithpapers@fedrigonifrance
Photo @clementinepelat@dezgusta
#brandidentity #hotfoil #hospitalitybranding #paris #absolutelymodernbrands
White Coffee. Roasted in Paris.
Branding & Packaging design by @abmo.fr
Hotfoil Print by @atelierbulk
Pics by @dezgusta
#branding #packagingdesign #brandidentity #specialitycoffee #paris
R.EVE. Functional fitness, Paris 2nd. Brand identity, more coming soon.
#branding #fitnessbranding #absolutelymodernbrands #paris #brandingstudio
Pictires by @dezgusta
Motion by @1santonor
Made with @by.domenica@laly.wang
Nouvelle identité visuelle pour @brulant.paris - brasserie contemporaine au cœur d’une ancienne caserne de pompier à Paris. Plus d’images bientôt. ❤️🔥
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New visual identity for @brulant.paris - contemporary brasserie in the heart of a former fire station in Paris. More images coming soon. ❤️🔥
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#BrandStrategy & #Copywriting by @so_co_
#Photo & #ArtDirection by @dezgusta
#GraphicDesign by @arthur.alazard@fonts.in.use PP Writer by @pangram.pangram
#hotfoilprinting by @atelierbulk on Color1802 - 100% #recycled paper by @papiersprocop
#branding #brandidenity #hospitalitybranding #restaurantbranding #paris
Designed by @abmo.fr - @atelierbulk , formerly Bulk, is a French boutique printer specializing in high-quality embellishments. Despite its craftsmanship, the company struggled to strengthen its market presence, particularly on an international level. To reposition the brand, Abmo led the "Atelier Bulk Global Brand Relaunch," refining its identity and elevating its status in luxury printing.
One of the main challenges was the perception of the name "Bulk," which suggested mass production rather than bespoke services. Abmo addressed this by integrating "Atelier" into the logotype, reinforcing the artisanal nature of the brand with the tagline "State of the Art Printing." Another issue was the fragmented online presence, with two separate websites creating confusion. The solution was a unified digital platform, making it easier for clients to navigate and understand Atelier Bulk’s full range of services.
Read more, Link in bio
#bountyhuntersarchive
#graphicdesign #brandidentity #rebrand #rebranding #branding #visual #visualidentity #logomark #logodesign #typography #graphicdesigner #graphicdesigncommunity
