(MUST READ)
So we did something! Been working with @thedailydeli for almost 5 months now on multiple ends but this one is so close to our heart since we LOVE URDU TYPE!
We created an Urdu Alternative branding for a localised presence for Daily Deli. The biggest challenge was to write it the way its pronounced… in English its easily says DAILY DELI. but when writing in urdu.. it gets confusing cuz its all pronounced the same way, i mean how would you really pronounce ڈیلی ڈیلی.. it ends sounding either DAILY DAILY or. DELI DELI.. so the trick was just simply stretch the type enough that it starts looking like u need to stretch the sound too. (Check last slide)
Brand: @thedailydeli
Creative Studio: @purpandsilstudio
Designed and conceived by @abdullah.sid
#typedesign #logo #urdu #arabic #branding
Design Symposium 01 organised by Pakistan Design Week in collaboration with SMC BNU, featuring Omer Jilani, Emen Kiani, Kashmala Khan, Abdullah Siddique and Ahsan Asghar
Hosted by Wasif Hussain
@omer.jilani@emenkiani@malabeauts@abdullah.sid@ahsanasgharworks@mwasif.hussain
Follow @designweekpk for everything design.
#pakistandesignweek #designsymposium01 #honorarium #pakistan
Join us at the listening room
@happastudios x @designweekpk
Featuring
@abdullah.sid
Wednesday, 13th May, 2026
📍Happa Studios, DHA Phase 6, Lahore
#PDW2026 #pakistandesignweek #listeningroom
Not an easy shoot to execute in Ramzan! @thedailydeli launched their Gulberg Branch last Ramzan and this what we shot for their Campaign. @hassaanrajput07 casually helping us turn our yummy/crazy ideas into life. @aymenayaz_ ‘s art direction and vision while @abdullah.sid making sure everything happens on time (and failing).
Tag your friends who are starting their business to let them connect with the creative team they are looking for!
Brand: @thedailydeli
Scope: Launch Campaign Shoot
Creative Studio: @purpandsilstudio
DOP: @hassaanrajput07
#purpandsil #food #fastfood #branding #trending
Been almost 8 months now we are having so much fun working with @thedailydeli . A few months back they brought up the task to promote their Little Meal (Kids Meal). We dived into their target audience’s mindset looking for what they would want. Remember the audience isnt just the kids, but the parents too. The parents has the buying power while the children asks them to buy it for them. We aligned a shoot mixing with emotions of how good a kid would feel having this meal. Instead of going overly dramatic or designed with the ads, we rather went more polished but n expressive visuals. Fun, yummy and simply DD style. Enjoy!
Client: @thedailydeli
Scope: Campaign design (Little Meal)
Agency: @purpandsilstudio
If they Ads arent intriguing you, why are they even there. Lets dissect what Ad Design really is through this case study.
#addesign #branding #marketing #retail #purpandsil
Client: Extenda Retail
Scope: LinkedIn Ad design
Studio: @purpandsilstudio
Design: @abdullah.sid
Coordination: @gilaninaima
We always add LOGO VARIATIONS in our scope of work while sending a proposal to the client. Some seem to understand the need while others reply with “Iski kia zarurat hai”. Here’s exactly why you need different variations.
The platform where the logo is gonna get used doesn’t always stay the same. Not same size, not same dimensions not even same nature. From Website Favicon (the little icon you seen on tab name on top) to a master logo (probably on letterheads) you gonna need multiple faces of your logo but all of them has to look like the belong to same brand.
One of many things we love doing while branding for our clients!
Scope: Branding
Client: Astra-Vue
Industry: Medical Imaging
Branding done by: @abdullah.sid
#branding #logo #educational #business #purpandsil
We struggled so hard writing this caption without any help from chat GPT. We wanted so bad to AT LEAST fix the grammar or make a better sentence formation but whats the fun in that. Lets make the algorithm taste a lil bit of human emotion too.
#purpandsil
And just like the that.. the logo was born.
Scope: Branding / Identity Design
Client: Avifarms
Creative Studio: @purpandsilstudio
Design lead: @abdullah.sid
Branding isnt a font, icon, color or shape. But its also all of it together. Branding is simply what a viewer / target consumer thinks when they see any asset of your brand. It can be funny, witty, serious or any other mood you want to convey.
For Avfiarms, its was welcoming and warm but also bold.
Scope: Branding / Identity Design
Client: Avifarms
Creative Studio: @purpandsilstudio
Design lead: @abdullah.sid
#branding #logo #identitydesign #farm #purpandsil
