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Abbreviated Projects

@abbr.projects

Strategic design studio helping brands evolve on an abbreviated timeline.
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The Sunshine Doubles Shoe: the 4th shoe collab between @lvbl.club and @wilsontennis, designed by Abbr. Projects to make you smile. Not for sale, this limited edition shoe is exclusively gifted to the LVBL community or won at tournaments and events.Photography by carltonlorenz77 and @victoriaposhphoto. With @guynimal @julesgotico @killspencer @christophercota
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The Sunshine Doubles Shoe: the 4th shoe collab between @lvbl.club and @wilsontennis , designed by Abbr. Projects to make you smile. Not for sale, this limited edition shoe is exclusively gifted to the LVBL community or won at tournaments and events. Photography by carltonlorenz77 and @victoriaposhphoto . With @guynimal @julesgotico @killspencer @christophercota
39 3
3 days ago
Can design make the world a kinder place? Abbreviated Projects repositioned Ames Design as an interior design think tank, unifying its research-driven practice around a central idea: kindness is an indispensable design principle. With a new strategy, identity, messaging, and digital experience, the brand now reflects Ames Design’s belief that thoughtful environments can improve human wellbeing. Site developed by @cold__rice, logo animation by @_sgrace. See the site at ames.design and the case study on abbrprojects.com. #abbrwork #identity #interiordesign
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Can design make the world a kinder place? Abbreviated Projects repositioned Ames Design as an interior design think tank, unifying its research-driven practice around a central idea: kindness is an indispensable design principle. With a new strategy, identity, messaging, and digital experience, the brand now reflects Ames Design’s belief that thoughtful environments can improve human wellbeing. Site developed by @cold__rice , logo animation by @_sgrace . See the site at ames.design and the case study on abbrprojects.com. #abbrwork #identity #interiordesign
79 4
11 days ago
Abbreviated Projects for Studio Standard. AF Volante, a typeface made for far-out thinking. Available for purchase @studiostandard_ #abbrproducts #typeface
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Abbreviated Projects for Studio Standard. AF Volante, a typeface made for far-out thinking. Available for purchase @studiostandard_ #abbrproducts #typeface
43 1
18 days ago
@simplehuman has good taste in trash. We reengineered the brand with a precision-built logotype and a custom type system developed with @chillllllllll / @officefortypography. Built to perform on product, in-store, and everywhere in between. Full case study on our site. Renderings by @hamp10duke. #abbrwork #identity #typography #simplehuman
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@simplehuman has good taste in trash. We reengineered the brand with a precision-built logotype and a custom type system developed with @chillllllllll / @officefortypography . Built to perform on product, in-store, and everywhere in between. Full case study on our site. Renderings by @hamp10duke . #abbrwork #identity #typography #simplehuman
76 14
25 days ago
Abbreviated Projects for Studio Standard. Presentation mockups to help give your designs a sense of place. Available for purchase @studiostandard_ #abbrproducts
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Abbreviated Projects for Studio Standard. Presentation mockups to help give your designs a sense of place. Available for purchase @studiostandard_ #abbrproducts
51 3
1 month ago
@studiostandard_ is a curated publishing platform for professional design tools. Abbreviated Projects Art Director @sabranowicz was invited to contribute a typeface, mockup kit, and naming deck template to the platform. During the process, he connected with the Studio Standard team for a conversation about creative process, brotherly collaboration, and the benefits of having a signature style. #studiostandard #abbrwork
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@studiostandard_ is a curated publishing platform for professional design tools. Abbreviated Projects Art Director @sabranowicz was invited to contribute a typeface, mockup kit, and naming deck template to the platform. During the process, he connected with the Studio Standard team for a conversation about creative process, brotherly collaboration, and the benefits of having a signature style. #studiostandard #abbrwork
133 2
2 months ago
Website and identity for @brysonmalone, a photographer and art director with an uncanny ability to capture life honestly and optimistically. Abbreviated Projects partnered with @bnpne to develop a new digital catalogue of Bryson’s beautiful work. #abbrwork #photography #sitedesign
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Website and identity for @brysonmalone , a photographer and art director with an uncanny ability to capture life honestly and optimistically. Abbreviated Projects partnered with @bnpne to develop a new digital catalogue of Bryson’s beautiful work. #abbrwork #photography #sitedesign
71 3
2 months ago
Can design make the world a kinder place? Abbreviated Projects repositioned Ames Design as an interior design think tank, unifying its research-driven practice around a central idea: kindness is an indispensable design principle. With a new strategy, identity, messaging, and digital experience, the brand now reflects Ames Design’s belief that thoughtful environments can improve human wellbeing. Site developed by @cold__rice, logo animation by @_sgrace. See the site at ames.design and the case study on abbrprojects.com. #abbrwork #identity #interiordesign
Download
Can design make the world a kinder place? Abbreviated Projects repositioned Ames Design as an interior design think tank, unifying its research-driven practice around a central idea: kindness is an indispensable design principle. With a new strategy, identity, messaging, and digital experience, the brand now reflects Ames Design’s belief that thoughtful environments can improve human wellbeing. Site developed by @cold__rice , logo animation by @_sgrace . See the site at ames.design and the case study on abbrprojects.com. #abbrwork #identity #interiordesign
78 3
2 months ago
The American Housing Corporation is saving the American Dream by building an abundance of beautiful starter homes in our most dynamic cities and neighborhoods. Abbreviated Projects partnered with the @american_housing team and an incredible group of engineers, designers, architects, and artists on brand strategy, identity, website, messaging, and creative direction. #unitedwebuildFounders: Riley Meik, @yimbyland, @bobbyfijan, @harrisrothaermelBrand & Product Strategy: @fed_novikovArchitectural Design: @ddotdivadnhoj, @_shaoyue, @wojr_orgVisualizations: @d__render, @hism.studioPhotography: @brysonmalone, @becca_meikSite Development: Andrey YazevEngineering & Construction: Hugo Garcia, Harrison Vann, Matt Goergen, Jon Khan, Anthony Verde
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The American Housing Corporation is saving the American Dream by building an abundance of beautiful starter homes in our most dynamic cities and neighborhoods. Abbreviated Projects partnered with the @american_housing team and an incredible group of engineers, designers, architects, and artists on brand strategy, identity, website, messaging, and creative direction. #unitedwebuild Founders: Riley Meik, @yimbyland , @bobbyfijan , @harrisrothaermel Brand & Product Strategy: @fed_novikov Architectural Design: @ddotdivadnhoj , @_shaoyue , @wojr_org Visualizations: @d__render , @hism.studio Photography: @brysonmalone , @becca_meik Site Development: Andrey Yazev Engineering & Construction: Hugo Garcia, Harrison Vann, Matt Goergen, Jon Khan, Anthony Verde
89 5
2 months ago
Brutalist logo system for Adaptive Pallet Solutions, a trackable shipping pallet company with a focus on cleaner materials, measurable data, and sustainable impact. In partnership with @sirjonallen. #abbrwork #logosystem #identity #adaptivepalletsolutions
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Brutalist logo system for Adaptive Pallet Solutions, a trackable shipping pallet company with a focus on cleaner materials, measurable data, and sustainable impact. In partnership with @sirjonallen . #abbrwork #logosystem #identity #adaptivepalletsolutions
85 7
2 months ago
Ongoing design and illustration for @lvbl.club & @wilson limited release sneaker collaborations for Wimbledon, Indian Wells, and the US Open. With @guynimal @lyonfox @killspencer @christophercota @thesvrl. #abbrwork #tennis #illustration
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Ongoing design and illustration for @lvbl.club & @wilson limited release sneaker collaborations for Wimbledon, Indian Wells, and the US Open. With @guynimal @lyonfox @killspencer @christophercota @thesvrl . #abbrwork #tennis #illustration
123 31
3 months ago
“A tribute to the dead, an inspiration to the living.” Built in 1923, the iconic football stadium at the University of Illinois stands as a memorial to Americans lost in World War I and subsequent conflicts. In 2025, following a $100M gift from alumnus Larry Gies, the stadium was renamed Gies Memorial Stadium in honor of his father, an Army veteran. Drawing on the university’s storied athletic legacy, design archives, Larry Gies’s own philosophy, and legendary figures like Coach Robert Zuppke and the unstoppable Red Grange, Abbreviated Projects developed a logo system for this newly renamed landmark.Logo animation by @hamp10duke.@illiniathletics @illinois1867 @illinifootball #universityofillinois #giesmemorialstadium #fightingillini
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“A tribute to the dead, an inspiration to the living.” Built in 1923, the iconic football stadium at the University of Illinois stands as a memorial to Americans lost in World War I and subsequent conflicts. In 2025, following a $100M gift from alumnus Larry Gies, the stadium was renamed Gies Memorial Stadium in honor of his father, an Army veteran. Drawing on the university’s storied athletic legacy, design archives, Larry Gies’s own philosophy, and legendary figures like Coach Robert Zuppke and the unstoppable Red Grange, Abbreviated Projects developed a logo system for this newly renamed landmark. Logo animation by @hamp10duke . @illiniathletics @illinois1867 @illinifootball #universityofillinois #giesmemorialstadium #fightingillini
43 3
3 months ago
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