A lot of the time, marketers box the Middle East into fitting specific stereotypes and behaviours based on assumptions. It’s so important to ensure proper research goes into exploring exactly what drives the people that live in these countries, particularly the youth. And there’s no better way to do that than deep diving into exactly what they’re interested in 💥
What other subcultures exist in the region / in specific countries within the region? Let us know in the comments below ⬇️
#middleeast #subcultures #coffeerave #multiculturalmarketing
Ramadan is right around the corner 🕌 and brands are not realizing the magnitude of impact that they can have if they spoke to Muslims within the US, UK and Canada.
In our previous post, we looked at how iHOP, LiquidIV, Nike and Venmo can craft campaigns with purpose that could make an actual impact during Ramadan. What brands do YOU want to see participate in Ramadan this year?
If you’re eager to delve deeper into understanding and engaging with this audience, feel free to contact us at [email protected]. Let’s collaborate for a successful Ramadan campaign! 🌙⭐️
#ramadan #multiculturalmarketing #islamicmarketing
We brought Sayonee’s wellness lifestyle world to life through a full scale editorial shoot in Delhi spanning creative direction, styling, production, photography, and videography 🥭
Here are some of the gorgeous film shots 🥭
#videography #productionagency #styling #dubaimarketingagency #dubaimarketing
Our editorial shoot for Sayonee in Delhi was all about crafting visuals that reflect the rhythm of modern wellness living 🤍
#dubaimarketingagency #dubaibrands #productionagency
Over one week in Delhi, we partnered local teams on the ground to deliver end to end creative for @sayonee.ae ‘s editorial shoot from styling, production, photography, and videography to shape a visual language rooted in movement and everyday flow ☀️
Swipe for a few film shots from the shoot
💜
#videography #productionagency #styling #dubaimarketingagency #dubaimarketing
For Ramadan this year, we partnered with Ahmad Tea, the world’s 5th largest tea brand on something we’re incredibly proud of 💜
A Ramadan Iftar Community Series across the US & UK.
We started with one question:
What does Ramadan really mean and how do we show up in a way that feels true to it?
So we focused on what matters most: people.
Showing up for your community.
Setting the table for someone far from home.
The warmth, the noise, the chaos, the connection.
That feeling? That’s Ramadan.
7 Iftars.
2 countries.
100+ people around the table.
Strangers became friends.
Stories were shared.
And Ahmad Tea became part of those moments.
We reached ~640K people.
But more importantly?
People brought Ahmad Tea home for Eid.
New memories were made.
And a brand became part of real lives.
This is what it means to meet communities where they are. Not just showing up, but belonging.
If you’re a brand thinking about how to show up authentically in cultural moments, let’s talk!
📩 [email protected]
#communitymarketing #multiculturalmarketing #ramadancampaign
Lovely words from Shadi Afshar on the @ahmadtea_usa team - we had the best time working with the Ahmad Tea team for some Ramadan campaigns 💜
#clientlove❤️ #clientappreciation #multiculturalmarketing #marketingagency #culturalmarketing
We’ve been seeing @rizahmed everywhere and wanted to break down exactly how he’s gone about promoting his TV show Bait - have you watched it yet? 👀 Also SHOUTOUT to our home girl @shainazafar for being the brains behind this 👀 👸🏾
#rizahmed #multiculturalmarketing #diversity #diaspora
@getculturedcanine reframes canine wellness through the lens of culture, nourishment, and rituals.
Drawing from global food traditions and contemporary wellness aesthetics, the identity brings a new perspective to pet care. Because our furry friends deserve the best too, right?
Project team: @miss.nomadee (Drashti) @junaiddeep@three_dotz (Nikita)• @adeshra_ (Priyansh) @rizultomar
📸 photos by @thejennchen.photo
#brandidentitydesign #website #multiculturalmarketing #socialmedia #packagingdesigns
The brand identity system draws from culinary and wellness cues: pairing expressive typography with a warm, ingredient-led color palette and graphic forms inspired by ritual, nourishment, and care.
Rather than a single logo moment, the brand unfolds as a flexible system designed to live across packaging, digital, and storytelling.
Project team: @miss.nomadee (Drashti) • @junaiddeep • @three_dotz (Nikita) • @adeshra_ (Priyansh) •
@rizultomar
📸 photos by @thejennchen.photo
#brandidentitydesign #website #multiculturalmarketing #socialmedia #packagingdesigns
