A Common Purpose

@a_common_purpose_studio

Creative Direction and Design for Fashion, Culture and Creative businesses and people. Career Opportunities see link below or Studio page on website
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Weeks posts
@rainbowwave_ltd is an independent fashion sales and communications agency with a reputation for championing and cultivating established brands and emerging designers. Their expertise spans the entire spectrum of the fashion industry encompassing women’s and men’s wear, accessories, footwear and jewellery. To express this range we created a new identity, website and social media visual language based around a bold use of colour.
22 1
24 days ago
@rainbowwave_ltd is an independent fashion sales and communications agency with a reputation for championing and cultivating established brands and emerging designers. Their expertise spans the entire spectrum of the fashion industry encompassing women’s and men’s wear, accessories, footwear and jewellery. To express this range we created a new identity, website and social media visual language based around a bold use of colour.
30 0
24 days ago
@rainbowwave_ltd is an independent fashion sales and communications agency with a reputation for championing and cultivating established brands and emerging designers. Their expertise spans the entire spectrum of the fashion industry encompassing women’s and men’s wear, accessories, footwear and jewellery. To express this range we created a new identity, website and social media visual language based around a bold use of colour.
24 1
24 days ago
Identity, website and documentation for architectural practice @bennettassocs recognised for being at the forefront of sustainable building practices at scale. Working alongside the Bennett’s project team we focused in on the principle of ‘We Do More With Less’ to express their approach across the practice. We communicated this through a simple, considered logotype and a clear and structured identity system. We also applied this principle in our approach to the development of their website, making a number of small decisions to reduce the overall energy use from streamlining code, image and motion size and formatting and incorporating a dark view mode.
33 0
1 month ago
Identity, website and documentation for architectural practice @bennettassocs recognised for being at the forefront of sustainable building practices at scale. Working alongside the Bennett’s project team we focused in on the principle of ‘We Do More With Less’ to express their approach across the practice. We communicated this through a simple, considered logotype and a clear and structured identity system. We also applied this principle in our approach to the development of their website, making a number of small decisions to reduce the overall energy use from streamlining code, image and motion size and formatting and incorporating a dark view mode. Words_ Sarah Simpkin
32 1
1 month ago
Identity, website and documentation for architectural practice @bennettassocs recognised for being at the forefront of sustainable building practices at scale. Working alongside the Bennett’s project team we focused in on the principle of ‘We Do More With Less’ to express their approach across the practice. We communicated this through a simple, considered logotype and a clear and structured identity system. We also applied this principle in our approach to the development of their website, making a number of small decisions to reduce the overall energy use from streamlining code, image and motion size and formatting and incorporating a dark view mode.
46 0
1 month ago
Graphic identity inspired by the work of Japanese sculptor Kenji Umeda for a new exhibition at Margaret Howell in collaboration with Kettle’s Yard, celebrating his life and work. The exhibition contains artefacts from the artists time at Kettle’s Yard including artworks, clothing and personal items. Friday 20 March – Sunday 12 April 34 Wigmore Street, London W1 Exhibition photo: Matt Ford #margarethowell @kettlesyard
18 0
1 month ago
Sculpture by Japanese artist Kenji Umeda, inspiration for our graphic identity for a new exhibition at Margaret Howell in collaboration with Kettle’s Yard, celebrating his life and work. The exhibition contains artefacts from the artists time at Kettle’s Yard including artworks, clothing and personal items. Friday 20 March – Sunday 12 April 34 Wigmore Street, London W1 Exhibition photo: Matt Ford #margarethowell @kettlesyard
24 0
1 month ago
Graphic identity inspired by the work of Japanese sculptor Kenji Umeda for a new exhibition at Margaret Howell in collaboration with Kettle’s Yard, celebrating his life and work. The exhibition contains artefacts from the artists time at Kettle’s Yard including artworks, clothing and personal items. Friday 20 March – Sunday 12 April 34 Wigmore Street, London W1 Exhibition photo: Matt Ford #margarethowell @kettlesyard
30 2
1 month ago
The Stroud design and produce limited edition blankets woven from the wool of their own flock of rare breed Cotswold Lion sheep, thus continuing the historic tradition of weaving which had made Stroud Valley cloth famous worldwide. Each blanket collection is limited by the amount of wool obtained from that year’s clip. Working with the founder, we created an identity system and visual direction that contrasts the heritage story with a contemporary design language, which we applied across the website, product labelling, packaging and print. Photography @sarahmaingotphotography Model: Tola Doll Fisher on Sinbad
80 2
4 months ago
The Stroud design and produce limited edition blankets woven from the wool of their own flock of rare breed Cotswold Lion sheep, thus continuing the historic tradition of weaving which had made Stroud Valley cloth famous worldwide. Each blanket collection is limited by the amount of wool obtained from that year’s clip. Working with the founder, we created an identity system and visual direction that contrasts the heritage story with a contemporary design language, which we applied across the website, product labelling, packaging and print.
122 3
4 months ago
The Stroud design and produce limited edition blankets woven from the wool of their own flock of rare breed Cotswold Lion sheep, thus continuing the historic tradition of weaving which had made Stroud Valley cloth famous worldwide. Each blanket collection is limited by the amount of wool obtained from that year’s clip. Working with the founder, we created an identity system and visual direction that contrasts the heritage story with a contemporary design language, which we applied across the website, product labelling, packaging and print.
69 4
4 months ago