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It is an honour to be trusted by the @weareiqro and @kahfeveryday to redesign the long-standing legacy of KH As’ad Humam. We intentionally retained the original Arabic handwriting as the main graphic element of the design in order to preserve its authenticity. In this project, we worked closely with his family, and together we shared a common goal: to make Iqro’s design relevant for everyone. Whether students at school, busy urbanites in public spaces, or even young people in coffee shops, they can all feel equally proud to carry this book wherever they go. Because, Iqro is not only for beginners, it is for every lifelong learner who wishes to continue refining their foundations. #BenerBareng #RamadanKahf2026 #Kahf

Flip through @_workbyw book collections For this edition of LOU&GE: Joint Library, they’re sharing a glimpse into the books and ideas that shape their practice a mix of research, strategy, clarity, and meaning that reflects their approach as an incubator of ideas. A few titles from their curated picks: 📘 Tibor Kalman: Perverse Optimist — edited by Peter Hall & Michael Bierut 📘 Design and Strategy: A Step-by-Step Guide — Wanda Grimsgaard 📘 Speculative Everything: Design, Fiction, and Social Dreaming — Anthony Dunne & Fiona Raby 📘 Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar — Tom Geismar, Sagi Haviv & Ivan Chermayeff 📘 Paul Rand: A Designer’s Art — Paul Rand Their selections echo their philosophy: books and ideas that open space for clearer thinking, deeper reflection, and purpose-driven creativity. If you want to browse these shelves with us, join LOU&GE: Joint Library on: 📅 Dec 6–7, 2025 (Sat–Sun) 🕘 9AM–11AM or 2PM–4PM 📍 @learningatelierbytbx , Kemang 🎟 IDR 169K / session includes access to the book talk (RSVP), library exploration, snacks, drinks, and an exclusive sticker set. Come explore inspiring collections, join studio-led book talks, and connect new dots together. Get more details by commenting “Joint” under this post or register at bit.ly/tndonlounge25. See you very soon ✌🏻👋🏻

Aeris Beaute, an award-winning and swiftly rising beauty tools brand, has captivated the hearts of Indonesia’s beauty aficionados. Renowned for offering vegan, cruelty-free, and impeccably crafted tools at accessible prices, Aeris aspires to further expand its brand, extending its expertise beyond beauty tools to high-performance makeup and an innovative beauty experience. To honour this new chapter, the brand undergoes an elegant reimagining, poised to reflect its future aspirations. Find out more by clicking the link in bio. #workbyw #rebranding #branding #jakarta #brandstrategy #brandidentity #brandidentitydesign #artdirection #indonesia

2ICONS approach is bold yet simple, modern yet expressive. Always inspiring, always inclusive. With our signature two-color identity—yellow and blue—we stay true to our origins while evolving for the future. Stay tuned for an in-depth case study of the brand!

We believe fashion, beauty, art, lifestyle, and modelling are deeply intertwined, reflecting the heartbeat of society, capturing its essence, and projecting visions of possibility—serving as catalysts for a better future. At 2ICONS, we bring together a figurative swan, symbolising the elegance of a role model; an ampersand, representing the philosophy of ‘we over me’; and a human figure, embodying our humanist approach to nurturing icons beyond their appearance—reflecting our resilience and commitment to growth.

Human On Wheels (HOW) emerged from the founder’s personal enthusiasm and pastimes, growing organically over time. However, the brand’s identity grew complex due to its spontaneous origins. To address this, the founder devised a strategy to streamline the brand, aiming to bolster its prospects. Hence, we are here to assist the brand in this endeavor. Find out more by clicking the link in bio. #workbyw #rebranding #branding #jakarta #brandstrategy #brandidentity #brandidentitydesign #artdirection #indonesia #HumanonWheels #HOW #HumanAfterAll

A Little Bless: The Celebration of Even the Smallest Gratefulness This is a declaration of love for the lives of everyone around us. Whether you find yourself at the top, in the middle, or at the bottom of your life, cherish your existence by cultivating gratitude, and you will unlock abundance in your life. May all your dreams and wishes come true. We love you. 🌊 Red algae, found in the upper, middle, and deep waters, symbolized the depth and diversity of our creative journey. 🍁 The maple seed represented balance, love, longevity, and abundance, wishing all those qualities to our artistic community. 🌼 Chamomile was our hope that all your dreams and wishes from that day have come true. 🌱 Common Purslane, also known as Portulaca Oleracea, was our heartfelt confession of love for the art and the experience we shared. We're grateful for the experience and the love we received. Thank you, @qualitacompany and @adgijakarta , for making it possible! 💖

Diving deep into the proposition, we discover a captivating insight. In the outsourcing industry, sustainability does not always mean green but eco-friendly products utilization, waste separation, employee rights and welfare securing, supporting client’s profitability by providing excellent services, and standardized business processes following the International Organization for Standardization (ISO) certification. Inspired by those key learnings, we reimagine Werlynn’s sustainability following these points where we scratched the status quo idea of sustainability visuals that should be represented with green, planet, or plants. We figure that sustainability can also mean being Bold, Principled, and Prudent to generate a better future. Thus, we design Werlynn's new visual identity with a concept we call ‘Progressive Geometric’ that conveys 4 visible traits; solid, innovative, sturdy, and dynamic. We can say the identity concept is evolving and moving into one singular variable. When most security companies use shields as the security representation, we attempt a distinct approach to represent it. Inspired by the three pillars of sustainability, we offer an idea to build this pillar as our foundation for creating the brand mark. We started with constructing the three pillars and their foundation, then tilted them into an isometric design to give a more solid silhouette. So it appears like a safe space for people inside. The visual expression of Werlynn was made from their logo. The crucial mindset we grasp in our mind is the in-house team design limitation. They aspire to have an easy-to-use brand expression, yet in line with the brand’s design needs. On that account, we translate it into three various templates: solid, line, and 3D. We also create a system for expression based on those three templates. In this way, the in-house designers can implement it without hurdles. Moreover, It gives flexibility for them to explore the expression depending on their needs without being too crafty. Find out more with click linkinbio. #workbyw #rebranding #branding #jakarta #brandstrategy #brandidentity #brandidentitydesign #artdirection #indonesia

In Indonesia, there are 100 outsourcing companies and 1.700 security businesses. Even so, the multinational-level companies that keep Indonesian markets under their thumb are less than 5%, and the rest are still local players and stick with an old-school branding approach. PT Waspada Tama Area (Werlynn), an experienced security and outsourcing company, was established in 2012. In the past five years, millennials dominated the company executive level. However, after some adjustments, the management decided to carry out more innovations and a fresh approach to the industry. It is done to level up local player games to match multinational-perceived quality. In that sense, good branding that matches global players becomes a new endeavor. Therefore, in this project \\’ plays a vital role in rebranding Werlynn through better brand strategy and visual identity to support their business ambition. Find out more on our next post or click linkinbio. #workbyw #rebranding #branding #jakarta #brandstrategy #brandidentity #brandidentitydesign #artdirection #indonesia

🇮🇩🇮🇩🇮🇩 it is okay to feel lost, we are sometimes. Because, the most important is what we do next. When correction is needed, it is okay to accept it and move on to be a better self. --- ps. We leave 2 typos for your corrections, can you guess? 🧜🏻🧜🏻 #workbyw #poster #graphicdesign #artdirection #indonesia

In 2017 we’ve done @sakaspace brand set up from scratch. Since then their business has been fastly growing and now they are ready to enter new business life stage. A while ago, they shared whole new aspirations and business direction with us—which require a different strategy in the upcoming arena. In short, we are here today to celebrate their fresh identity following the new brand strategy. Can’t wait to see you guys getting even bigger!🔥🔥🔥 #workbyw #fellowpreneur #brandidentity #brandrefreshment #opennewarena

Thanks to Sandu Publishing for selecting our brand identity project for @tujuhari_ to be featured in their latest book. #feature #book #branding #workbyw