Spring arrived in full color at Union Depot. 💐 🌺 🌹
We loved collaborating with @uniondepot on this floral activation, bringing together layers of color, texture, scale, and movement to create a moment that feels bright, joyful, and a little bit breathtaking.
For us, these installations are about more than creating something beautiful. They are about shaping an experience — a reason to pause, look closer, take a photo, and feel connected to the space.
Grateful to @uniondepot for trusting us to help bring this spring moment to life.
From concept to completion.
#BrandActivation #StPaul #FloralInstallation #ExperientialDesign #VisualMerchandising
You know we had to answer @dgpilot ✈️ with a few photos of our own.
This project is a good example of how we like to work: we listen first. Donnie had a real vision for DG Pilot, and we helped shape that into a space that honors its aviation beginnings while expanding into a richer experience for both locals and travelers.
Every part of the store was considered to feel distinct but connected, with travel-inspired details woven throughout to reflect the spirit of @uniondepot and Lowertown, St. Paul.
From concept to completion, we brought the full experience together.
#retaildesign #visualmerchandising #stpauldesigner #uniondepot #travelstoredesign
New look! Who dis? Phase 2 of our new store design and layout is now complete! We’re proud to be Downtown St. Paul’s largest gift shop and one of the largest in the Twin Cities metro area! @_west_design
Visit our retail store @uniondepot Weds-Sun or shop on-line 24/7 at DGPilot.com!
#dgpilotmsp #shopdpwntownstpaul #shopdowntownstpaulmn #shoplocalmn
We created these custom Christmas trees for @uniondepot and honestly… they still stop us in our tracks. (A little train humor here.)
Every ornament was placed with intention, care, and a whole lot of holiday magic. Nothing off the shelf, nothing mass-produced — just truly one-of-a-kind trees you won’t see anywhere else.
Watching people pause, smile, and say “wow” when they see them never gets old. That’s always the goal for us. Every holiday install is about bringing the magic — the feeling, the nostalgia, the wonder.
Because that feeling? That’s what the holidays are really about. ✨🎄
#glamchristmas #magicalchristmas #christmasdecor #christmastree #metallicchristmastree holidayinstallation bringingthemagic minneapolisvisualmerchandiser minneapolisdesigner customchristmastree stpaul stpauldesigner weloveourwork
This year, Maynard’s in Excelsior wanted to truly amp up their holiday set — and we were all in. We created something that brings all the gushy Christmas feels, but with a sophisticated, light, and airy touch inspired by their beautiful lakeside setting.
We added custom birch swags with an organic, Minnesota-woods charm, layers of warm lights so everything absolutely sparkles, and (of course) plenty of poinsettias — their timeless holiday signature. It’s like walking straight into a Christmas tree… and honestly, that’s a good thing up here. ❄️🎄
If you’re out and about, make a stop at Maynard’s. Not just for the décor, but for the incredible food, beverages, and that cozy winter escape vibe. A perfect little getaway on a chilly Minnesota day. ❤️✨
#MaynardsExcelsior #MNChristmasMagic #HolidayDecor #WestDesign #LakesideChristmas #restaurantholidaydecor #minneapolisdesigner #minneapolisvisualmerchandiser #visualmerchandising #holidaydecordesign #weloveourwork
So grateful for my team. They’ve given their all this season — every last bit of energy, creativity, and heart. Even when they were running low, even when their bodies were tired, they kept showing up and creating beautiful things.
They are my heart and soul, and truly… none of this would happen without them. On the days when I’m unsure how everything will come together, when I’m driving and quietly praying for creativity, clarity, and a little miracle — they are the miracle. They’ve been that miracle each and every day.
I’m just so thankful for this team and everything they pour into our work. ❤️✨
We went all-in on the holiday magic at Maynard’s this year — keeping it classic and timeless with rich reds, crisp whites, and lots (and we mean lots) of lights. The restaurant’s beautiful woodwork and cozy tones make the perfect backdrop for an old-school Christmas glow.
Stop by Maynard’s in Rogers for a bite, a drink, or pulltabs. (MN peeps, you know there have to be pulltabs.)❤️🎅#holidaydecor #restaurantchristmasdecor #classicchristmas #redandwhitechristmas #retaildesigner #minneapolisdesigner #visualmerchandiser #visualmerchandising #rogersmn #maynards
Trick or treat… but make it sweet! 🍬🎃 We loved dreaming up this oversized candy moment for @rosedalecenter and @twincitiesroadcrew — complete with lollipops, pumpkins, and the happiest Halloween vibes.
It’s the perfect photo op to stop by, snap a pic, and get into the spirit! 💕
#halloween #halloweenphoto #halloweenselfiestation #halloweenexperience #gianttreatbag #oversizedcandy #minneapolisdesigners #visualmerchandiser #activation #minneapolisvisualmerchandiser #weloveourwork
Before we move on, we had to share a few stills from our time @choo_choo_bobs ✨
There was something truly magical about reimagining this kid’s wonderland. Choo Choo Bob’s has always been such an important part of the #StPaul community, and to be part of this chapter of its story was an honor.
The space already had such great bones and incredible one-of-a-kind custom pieces, which made weaving them into the new set design a joy. Thank you to Choo Choo Bob’s and @uniondepot for inviting us to be part of the magic. 🚂💫
#stpaul #trains #trainstore #trainplay #trainplayarea #kidsplayarea #stpauldesigner #minneapolisdesigner #minneapolisvisualmerchandiser #visualmerchandising #visualmerchandiser #retaildesigner #retaildesigner #jll #weloveourwork
All aboard! 🚂✨ We just wrapped up the @choo_choo_bobs renovation @uniondepot and it’s like stepping into Bobville—where trains are magic and kid-powered imaginations run free.
We added custom murals and fresh finishes but kept all the classic pieces that make Choo Choo Bob’s so special. It’s the perfect blend of new magic and beloved nostalgia, ready for endless adventures!
#ChooChooBobs #KidPoweredDesign #MagicInEveryCorner #murals #retaildesign #retaildesigner #minneapolisdesigner #stpaul #stpauldesigner #trainstore #traindesign #visualmerchandising #visualmerchandiser
Swipe for #beforeandafter 💅We loved transforming LA Nails at @RosedaleCenter —and even took home a 🥈 Silver #ICSC award! ✨
We brightened the space from drab neutrals to light, airy vibes with playful salon messaging throughout.
Best part? Our remodel drove HUGE sales increases—proof that great design not only looks amazing but also boosts foot traffic and your bottom line. 💰
Ready to elevate your space and your success? Drop us a DM—we’d love to chat! 👋
#CommercialDesign #AwardWinning #SalonRemodel #RetailSuccess #ICSC #jll #minnepolisdesigners #weloveourwork #nailsalondesign
