When a brand is under pressure, the instinct is to compete on price. Makes sense on the surface, right? But is that ever a net-positive long-term?
We put it to THE BOARD: in todays frenetic world- can creativity actually work as a business strategy?
Members Evan Fox, Katie Irving, and Chris Ritter say YES: Growth comes from giving people something to emotionally connect to, and a CFO can't manufacture that in a P&L spreadsheet.
In the market for a fractional creative? ⟶ www.wearetheboard.co
Sometimes you need a fixer.
The kind of senior operator who's solved this exact problem before, parachutes in, sorts it out, and moves on, without adding to your FTE count.
Member Lesley Holmes makes the case for ditching your current job ad and hiring a problem solver instead.
In a hiring rut?
Read the full briefing on LinkedIn and then head to www.wearetheboard.co for specialized help.
Member Jen Shaw knows how to analyze a product line.
What’s slowing you down?
Are you connecting with the consumer?
These questions are critical to your business, but they don’t require a FTE to identify and implement the solve.
Fractional talent means senior leadership without the full-time hire.
Book Jen through THE BOARD at www.wearetheboard.co
#WEARETHEBOARD #Fractional #DreamTeams #FutureOfWork
If you sold your company tomorrow, what would still be yours?
For namesake founders, the answer is more complicated than the contract suggests.
Member Christine Morrison explores what's actually at stake when your name becomes someone else's asset.
3-minute read on ABOVE BOARD.
Before you can leave the room, you have to name why you're done with it.
Stuck? Misaligned? Restless? Once you name the feeling aloud, your next move gets clearer.
In part two of their conversation, Members Jen Shaw and Theresa Fuchs Santiago break down the question that follows once you name the feeling, and why it changes what you do next.
Catch the rest of the clip on ABOVE BOARD.
This week's Board Briefing from Member Parisse Majd:
Merchandising is more than just data on a spreadsheet. You need real human creativity and expertise – something AI can’t replicate.
Read the full piece on LinkedIn to see how merchandisers are actually approaching product.
Member Chris Ritter shares why fractional doesn’t work without a community.
You can have the autonomy, the variety, the rate card you actually deserve, and still need a room of peers to think out loud with. The work is better when you're not doing it alone.
That's what THE BOARD is for.
Whether it’s a relationship or a job, we’ve all felt when something doesn’t quite fit anymore.
The conversations start to feel small. You catch yourself half-checked-out before you've even named why.
This week, Members Jen Shaw and Theresa Fuchs Santiago talk about recognizing the moment a space stops serving you, and what it takes to release yourself from it.
Full video on ABOVE BOARD.
New titles,
new boards,
new launches,
New wins.
From a KORA Organics CEO appointment to the first-ever Fashion in Gaming Awards at Digital Fashion Week Taipei, our fractional community is rewriting what leadership looks like.
Congrats to: Lauren Elias, Heather Gotlib, Julia Labaton, Karlyn Mattson, Susannah Dellinger, Loree Lash Valencia, Anna Vale, Kelly Brown, Iwona Waluk, Nicole Cardillo, and CEO April Uchitel
Swipe to see what we’ve been up to.
You know your brand works. Your market proved it.
The problem is your next market doesn't share your history, your cultural references, or the context that made your positioning land in the first place.
So when you go global with the same message and a different language, you're not expanding — you're starting over with less runway and more assumptions.
Member Amanda Aldinger specializes in what comes before the campaign: the positioning work that makes a brand legible, trustworthy, and competitive in markets that don't already believe in you.
This is the conversation most companies have six months too late.
→ Book Amanda at wearetheboard.co
#WEARETHEBOARD #Fractional #DreamTeams #FutureOfWork
A new logo is the easy part.
The hard part is what comes after: every touchpoint that either reinforces the new positioning or quietly walks it back to baseline.
Member Amy Demas breaks down why identity without an ecosystem is decoration, and what separates the brands compounding from the ones still launching.
Just launched a rebrand hoping it would revive your org? Read the full briefing on LinkedIn.
#WEARETHEBOARD #Fractional #DreamTeams #FutureOfWork
Every quarter you operate without brand clarity is a quarter your marketing budget is doing the work your positioning should be doing.
That's not a metaphor — it shows up in CAC, in sales cycle length, in why your best reps keep improvising the pitch.
Member Kaitlyn David comes in as fractional CMO and fixes the upstream problem: what you stand for, who it's for, and how every dollar spent starts compounding instead of compensating.
One conversation could reframe how you allocate the next 12 months.
→ Book her at wearetheboard.co
#WEARETHEBOARD #Fractional #DreamTeams #FutureOfWork
