Hi guys 🤭
You may or may not know, I am pivoting into beauty! 🤭💄✨
Here’s a snippet of what I’ve been up to. For all things makeup; GRWM, articles, hauls, you name it, it’s all happening over on @_thebeautycode 🤍 Make sure you’re following xxx
#makeup #makeupgeek
If I stepped into Zaron today, here’s what I’d focus on in 90 days.
Zaron has already built trust, recognition, and strong products.
The opportunity now is in the experience:
how people discover, engage, and connect with the brand.
For me, that comes down to three things:
optimising e-commerce, re-energising the brand, and revamping social.
Not a reinvention, just a sharper execution of what already works.
What do you think Zaron does best?
@_thebeautycode
#beautystrategy #beautyindustry #nigeriabeautybrands #brandstrategy
Finally got round to trying my @omaricode purchases!
The Flushed Fusion multi purpose cream in berry jam and the Lip Oil Gloss in shade rule breaker goes crazy!! Ngl, the size of the cream though? It’s tiny & but, the colour pay off is great and it’s a multipurpose product too! Could be used on the lips and eyelids, depending on what you’re going for.
Omaricode really stood out to me because it seems like the focus is
“fresh faced”, effortless beauty, which is really not what is ‘popular’ in Nigeria. I believe they are putting their spin on clean beauty but with the African women at the centre, which goes a long way in changing that narrative of clean beauty being one type of aesthetic only. And it’s not just a claim, it’s real for them as they are a vegan friendly brand!
I’ve used other products like their brow laminator and lip pencils, but these two have to be my favourite!
#nigerianmakeupbrand #makeupinnigeria #creamblush #lipoilgloss #cleanbeautyproducts
Estée Lauder Companies (ELC) is suing Jo Malone CBE.
ELC bought the company in 1999 and have arguably spent a few 100 million into making the brand what it is today. But what are the implications of selling your business AND your name? I discuss that in this article.
Main takeaway - money isn’t everything (cliché, I know)
The link is in my bio !
#substack #esteelauder #jomalonelondon #beautyinsights #beautylaw #beautyintelligence
4 hours after the @yangabeauty look and I feel it held up wear, even with all the skin prep I did and in this heat! #weartest #yangabeauty #nigerianmakeupbrand
What brand should I do next??
This article is about the gen xers & boomers, aka our mum’s, aunties & grandma’s. They’re increasingly interested in cosmetics thanks, in large part, to social media. So I decided to look more into why brands are now focusing on them when historically they’ve been ignored.
The link 🔗 to the full article is in my bio!
#substack #matureskin #maturebeauty
Photo’s of the Yanga beauty beat 💜
Soft radiant glam = blushy skin, glossy nude lips and that healthy glow.
I always include a video so you can see how the products perform in motion, not just in photos.
There are a few things I’d tweak next time, but overall the skin finish from this lineup was beautiful.
#yangabeauty #fullface #makeupinnigeria #nigerianmakeupbrand #softglam
Did a beat using mostly @yangabeauty . Here is what I think you should get:
- core professional brush set
- smooth match concealer
- candid blush
- browlution eyebrow pencil
What I wish they had:
- different shades in the eyebrow pencil
- a hydrating primer
- a pressed powder
- powder blush
What I need to try again:
- the smooth match foundation
- blurfect loose powder
#makeupinnigeria #naijamakeup #nigerianmakeup #softglam #abujamakeup
Only natural that I come and show you the goods.
I think my total was about 83k.
I will say that they don’t really have a fair returns policy “all sales are final and cannot be changed” was the response I got when I asked for an exchange of a product, the seal of which was not broken 😖
#yangabeauty #abuja #makeuphaul #nigerianmakeupbrand
