SOHO STUDIOS

@asos STOLE OUR DESIGN!!! ⚠️ You often hear about big corporations ripping off smaller brands and getting away with it, because honestly, what can most small businesses really do? 🤷‍♂️ Our story, sadly, isn’t much different. We don’t have the funds to lawyer-up or take on ASOS, as much as we’d love it! But what we do have is a small community that cares. We’re sharing this because we need your help. 💬 Tag @ASOS in the comments 📱 Share our post on your socials ❗️ Help us make some noise Thank you for always having our backs 🙏 Much love Josh & Beau

We’re letting you choose… AGAIN 🤷‍♂️ We’ve been busy designing our new bomber jacket, the hero piece you voted for. I’ve managed to convince Josh that since you guys chose the piece YOU should get to choose the colourway 🤫 Let us know what colour you want to see 👇🏼

Well that was fun, wasn’t it? (Last slide 🫶🏼) We always say these nights aren’t just events, they’re something special. And once again, you proved us right. Organising and planning everything as a two-man band is mad stressful, but when the night turns out like that, it’s so worth it. Massive love to the friends who helped make it happen, whether you were setting up, selling clothes, taking photos, filming, or just jumping in wherever needed. It wouldn’t have been possible without you 🫶🏼. Also, big shoutout to the @bangerslondon team for letting us bring our vision to life. We even ran out of pints… which, if anything, just means it was a proper good night 🍻 Not to mention, @justxjay smashing his first ever live DJ set, future is bright for you lad 👏🏼 Maybe we’re deluded, but what other brand do you know doing community events like this, with the people who actually keep the brand alive? Not just influencer-only, invite-only, vibes (Yawn 💤). Oh, If you managed to grab one of those bank notes… you might wanna keep hold of it 👀 We’ve got something cool dropping later this week. Beau and I are already buzzing for the next one. Promise we’ll keep raising the bar. Much love, 
Josh & Beau 📷: @oli.stockwell / @_olistockwell

On the hunt to find some iconic Soho venues to shoot our upcoming campaign at… found some butters along the way. Cheeky surprise on final frame 👀

The story behind the disastrous denim jacket dilemma and how it led to us firing our long term supplier 👆 … sorry it took so long. We have exceptionally high standards 🤷‍♂️

Happy Birthday Beau 🫶🏼 Nobody in this world I’d rather be riding this wave with, been through it all over the last few years from the good times to the tragically bad times. Here’s to the next 30 years. Much love Josh

💩 getting serious…

8 styles fully sold out already last few sizes expected to be gone by the end of week summer’s around the corner u snooze u loose 🤷‍♂️

…but is it summer yet?

We’re doing something crazy… slide 3 for the full story 👀 🤯

March humbled us. After two record months in Jan & Feb, revenue dropped 60% and our content engagement fell off a cliff. Meta changed the algorithm, Ads that worked stopped working. But if we’ve learnt anything over the last couple of years, it’s to double down when times get tough. So much cool stuff coming soon. We’re never giving up.

Spring inspirations [community edition] 👀 🌞 💙