For those that don’t know - MFAA is the peak national body for the mortgage and finance broking industry.
And @icsbusinessfinance is a finalist in 2x of their categories - speaking to our growth in business lending and diversification across both business and home lending that our business does.
We’re so incredibly proud of Sheleila & Kelly (ex Director), because this is a testament to the business they have built to FY25 👯♀️
✅ YoY growth across our loan book
✅ YoY growth across residential lending
✅ YoY growth across commercial lending
✅ Majority of loans generated through referrals from existing clients, mortgage brokers, accountants or bankers
✅ High client retention and 5 star reviews
Thank you to everyone that has supported us over the years, it means the world x
FY26 is proving to be even stronger 🚀
Congratulations to one of our Directors at @icsbusinessfinance , @_sheleila , for being recognised as an Honouree at the 2025 @businesselitestop40 Awards (previously 40 Under 40)!
Sheleila’s passion for business and community impact shines through everything she does - from ensuring settlement gifts support feeding the homeless in Perth through ICS to growing @aspiracleaning into a purpose-driven commercial cleaning company.
We’re proud to celebrate her achievements and continued dedication to empowering others.
#BusinessElitesTop40 #Leadership #Entrepreneurship #ICSBusinessFinance #AspiraCleaning
📚 Happy World Storytelling Day! ✨
Stories shape us, heal us, and sometimes, they find us before we’re even ready to tell them.
Today feels extra special - not just because of World Storytelling Day, but because it aligns with the autumn equinox, the astrological new year, and a milestone in my own journey: I’ve just submitted a chapter for another anthology on Passion & Purpose - a theme that has defined so much of my writing.
It all started in 2013, when I sat down to write what was meant to be just a blog post about how I saved money while backpacking for six months. 🫣 That one post sparked an idea - a novel I never intended for anyone else’s eyes.
But stories have a way of taking on lives of their own. Since then, I’ve rewritten the original, completed the sequel, and soon, I’ll be diving into the final book of the series.
The thing about storytelling - in whatever form it takes - is that it connects us. Through this journey, I’ve met so many beautiful souls, and I know there are still more to meet.
Every person has a story, and if even one person needs to hear it… that’s a sign it deserves to be told.
So here’s to the storytellers, the ones who share despite how vulnerable it feels, and the ones who listen and support.
Thank you for being part of this journey with me. ♥️
What’s a story you’ve always wanted to tell—or one that has inspired you the most? I would love to know!
#WorldStorytellingDay #Storyteller #WritersOfInstagram #AmWriting #WritingJourney #IndieAuthor #FictionWriter #WomenWhoWrite #AuthorLife #CreativeWriting #TravelStories #BackpackerLife #WanderlustWriter #SoloTravel #PassionAndPurpose #LiveYourPassion #PurposeDriven #ManifestYourDreams #LifeOfAWriter #SelfDiscovery #Bookstagram #ReadMoreBooks #BookLover #FictionLover #BooksAreMagic #SmallBusinessOwner #EntrepreneurLife #ContentCreator #GrowYourAudience #ReelGrowth
Last Wednesday night, @_sheleila and I presented to @cityrotary about mental health, business and being on the board of @comhwa_
It was wonderful to chat about the important work being done by CoMHWA and how crucial lived experience is in these spaces.
Thank you to the Rotary Club of Perth City East for having us along!
This is the post I didn't know I needed to write.
The most successful men I know didn't get there alone. They got there because their circle backed them - loudly, consistently, and without keeping score.
We can do the same.
My challenge to you: Who can you recommend this week? Who can you bring into the room? Which woman in business deserves more credit than she gets?
Tag the first woman in business below who you want to publicly back right now. Let's start here. 👇
Save and share this one - it matters 🤍
#womeninbusiness #communityovercompetition #femalefounder #womenwhobuild #supportwomen #entrepreneurmindset #businesswomen #australianbusiness
The hardest part about being an entrepreneur isn't the business.
It's becoming the person who can actually hold it.
The pressure. The responsibility. The uncertainty that doesn't go away - we just get better at carrying it.
That's the real work.
And the people who make it aren't the most talented.
We're the ones who kept going through that part.
#entrepreneurmindset #founderlife #womeninbusiness #resilience #selfbelief #businessowner #growthmindset #realtalk
A message I received from an INCREDIBLE woman I know. And I get messages like this often.
And it’s the part we don't always talk about.
The pressure we put on ourselves to always get it right.
Here's what I want you to remember: one situation doesn't define us or undo everything we've built.
It's just part of the process.
And the fact that we care this much? That's the thing that's going to keep us going.
🤍
#selfleadership #womeninbusiness #mindset #entrepreneurmindset #founderlife #innergrowth #selfcompassion #australianbusiness
Nobody tells us that building the life we actually want requires becoming a completely different version of yourself first.
The uncertainty isn't a sign you're doing it wrong.
It's a sign you're doing it for real.
What's the hardest part of your journey right now? 👇
#womeninbusiness #founderlife #growthmindset #personaldevelopment #resilience #entrepreneurlife #purposedriven #buildingwithpurpose
Two incredible women I know took home a Business News 40 Under 40 award on Friday night - Kassia Kazmer and Jo Gibb - and I couldn’t be prouder. 🥂
Was it my night? No. Second nomination, second time not winning 😂 - but honestly, seeing the calibre of people doing such innovative things in WA is a gift in itself.
Comparison is the thief of joy - and no joy was stolen from me on Friday night.
To all the winners - you absolutely deserve it, what an achievement 💞
…for the plot, might try again next year 😂😮💨
There’s something about a room full of women with massive goals and an understanding of energetics that hits different.
Not only the depth of conversation but the transparency in talking about goals, money, property, business and investments - this isn’t just business talk, this is wealth talk.
… and on a casual Thursday afternoon 🥂
So grateful I said yes to this one! #TheMillionairesTable
@michellerulemillionairemaker
Does this song go too hard for the post? 😂
I have many great qualities, and throwing every inch of my being into work 24/7 is one of them.
I think that’s sometimes the dark side of loving what you do so much and goals so big you know there’s a level of effort it takes to actualise them.
Song choice aside, who can relate? 😮💨😮💨😮💨
I’m a finance girlie but two businesses has taught me that not every decision comes from a spreadsheet.
Some of the biggest shifts I’ve made came from backing myself and my curiosity - before I had all (or any of lol) the proof.
A beginner friendly book to anyone curious about the word “intuition”.
We talk a lot about strategy, growth and numbers (which matter) - but not enough about the role of intuition in building something sustainable.
For me, it’s been a balance of both.
Curious - do you always trust your intuition in business, or lean more on logic?
