Sérgio Fonseca

A preview of the visual identity created for ATCHA, a space for connection between artists, territory, and conscious creation in Cabo Verde. The project is organized by the Câmara Municipal da Praia and will be hosted in the annex space of the residence of the Embassy of Brazil in Cabo Verde. Special thanks to @amadeo_carvalho and @erica_debrito_silva for the invitation to be part of such a amazing project. - Logo Motion: @ariellsantos

How to reimagine the identity of a UK market leader? Founded in 2003 and based in London, PeopleCheck is the UK’s benchmark in background checks and security screening. With over two decades of experience, the company has become synonymous with quality, professionalism, and trust, consistently setting the highest standards in its field. The new identity builds on this legacy, projecting the brand into the future while preserving its authority. The work encompassed a complete visual system — from the redesign of the logo, typography, and color palette to ensuring a coherent and elevated presence across all touchpoints. At its core is a distinctive, iconic symbol that embodies solidity and prominence, balancing formal simplicity with conceptual depth. This is paired with a high-contrast serif wordmark, crafted to convey both credibility and elegance. The updated palette — refined shades of green — brings subtlety, trust, and sophistication, supported by a typographic system that blends modernity with tradition. A dedicated iconography system was also developed, designed to communicate with clarity, consistency, and flexibility across platforms, reinforcing visual cohesion and expanding the brand’s expressive range

Atlântico Negro is more than an exhibition — it’s a visual manifesto of the strength, beauty, and hope of Cape Verdean women. ⠀ Through the art of @amadeo_carvalho and @cidalima , with literary curation by Érica Silva, this immersive experience weaves together painting, ideograms, and poetry to tell stories of resistance and transformation — always with joy and authenticity. ⠀ I was invited to translate this power into a visual identity. We created a system that goes beyond aesthetics: a living, minimalist, and timeless language, capable of adapting, communicating, and moving people. ⠀ The logo places women at the center. Each letter was handcrafted, inspired by the geometric forms found in African art. The colors vibrate as Cape Verdean art does — with joy, plurality, and life. ⠀ Atlântico Negro was never meant to be fleeting. It becomes a brand, a symbol, a bridge between past and future. ⠀ An identity made to resonate — like the infinite strength of the women who inspire it.

Custom type isn’t just a mark — it’s a signature. When every curve, counter, and connection is born from pure form, the result is more than a logo. It’s a visual voice that belongs solely to one brand. Typography becomes identity. Letters gain meaning. This is where it all begins — not with a font, but with intention, precision, and soul.

I was honored to be invited by @blnkscasecompany to design the visual identity for @next10nutrition , @neymarjr official supplement brand. Created for those who don’t take shortcuts, Next10®️ stands for a culture where performance is earned, never given. Its symbol carries legacy. Its manifesto echoes conviction. Its visual universe sparks belonging. From nostalgic collectibles to iconic press kits, everything communicates one truth: becoming the next number 10 is a life choice. This brand is a flag for those who play big. - Art Director: @kaio.bcc Packaging Design: @addbranding Product Photography: @jordyribeiroo Illustration: @luisafantinel_ Motion Design: @_easemotion

During the creative process, I dive deep into typographic customization to understand how far I can push complexity in each project. This leads to incredible typographic discoveries that, even if not always the best fit for the project, deserve to be appreciated. 3D Model & Motion by @felippecavalcanti

Here’s a peek at the final label for PUHRBA’s hot sauce. I had the privilege of developing a full visual system, including a custom wordmark, symbol, and packaging system for their products. PUHRBA was born from the desire to share the authentic flavors of Cabo Verde with the world through a line of high-quality food products. From hot sauces and coarse salt to olive oil and banana chips, every detail has been carefully crafted to deliver an unforgettable culinary experience—a true celebration of the richness and intensity of Cabo Verdean flavors.

First look at the visual identity for @aysujaparatinga , a seaside retreat where charm meets excellence, creating memories that last forever. Aysú; from Tupi-Guarani: love; an ancestral echo of the purest and deepest human feeling. Aysú reminds us of the beauty of living in harmony with the universe, finding peace in simplicity and fulfillment in connection with nature. Look for more from the project coming soon!

Custom typography for an awesome new project. ✍️Customizing type is one of the most effective ways to design unique logos that accurately transmit the brand’s message.

While exploring the visual identity for a Mexican sportswear brand, I worked on the wordmark design and leaned into ligatures, one of my favorite techniques for customizing typography. I loved how a simple two-letter wordmark evolved into something distinctive and iconic. Although this isn't the final version, I liked it so much that I decided to share it here.

2024 was a magical year. I had the honor of working on incredible projects in several countries around the world and connecting with brilliant professionals and leading studios, both nationally and internationally. It was the year I worked on projects for global brands like Google, Neymar, and others. A huge thank you to everyone I had the pleasure of sharing experiences with throughout the year. Welcome, 2025!

🇺🇸Sandu Publishing/Gingko Press (China), one of the world’s leading publishers in the field, has selected one of my projects and invited me to be part of a new publication. My project for Efad (Saudi Arabia) will be featured in a curated selection that stands out for its color palette: “It’s A Complement: Color Palette in Graphic Design.” The book is now available for pre-order worldwide, with an average price of $49.31. The full project can be viewed on my @behance profile, where it has earned two badges of excellence in the categories of Graphic Design and Illustrator. 🇧🇷A Sandu Publishing/Gingko Press (China), uma das maiores editoras do mundo na área, selecionou um dos meus projetos e me convidou para participar de uma publicação. O projeto para a Efad (Arábia Saudita) fará parte de uma seleção de projetos que se destacam pela paleta de cores: “It’s A Complement: Color Palette in Graphic Design”. O livro já está disponível para pré-venda no mundo todo, custando em média US$49.31. O projeto completo está disponível no @behance , onde acumula 2 selos de excelência nas categorias Design Gráfico e Illustrator.