When the window is short, the plan has to be solid.
For Accelerator’s campaign, we had three hours to capture multiple ads and photo assets with Travis Kelce. That meant designing everything for efficiency and flexibility.
We worked closely with the brand and creative director to size the ideas to the time we had.
Camera moves blocked in advance.
Multi-camera setups ready to go.
Supporting talent shot separately.
Transitions choreographed so each setup flowed into the next.
Name Talent shows up ready. The crew has to match that.
When Travis stepped in, it was move, shoot, reset, repeat. No wasted moments.
Efficiency isn’t pressure. It’s respect for everyone’s time.
The result was a full library of photo and video assets captured without sacrificing energy or performance.
More from this project coming soon.
PS: If CTV’s on your mind, you can see how we bring it to life on our site.
#TravisKelce #VideoProduction #CommercialProduction #BrandContent
Behind the scenes with @killatrav for @drinkaccelerator
Pre-production is what makes shoots like this work. Plan everything, so when the cameras roll, you can move fast, capture what the client needs, and still have fun doing it.
Good prep = smooth days + extra moments you didn’t plan for.
What do you want to know about this shoot? Drop your questions in the comments. We'll answer everything 👇
#traviskelce #accelerator #makingof
Travis Kelce is a global athlete, but on set, he was just another person who needed clear direction and a little humor to make it work.
Accelerator brought us in to shoot their campaign with a tight shooting window, so there was no time for being starstruck.
Celebrity Talent don’t need special treatment. They need clarity.
Clear direction. Straight communication. Tell talent where to stand, what to do, and keep things moving.
When people feel comfortable and respected, the work gets better fast.
The energy was good. The shoot flowed. The brand was happy with the result.
BTS coming soon.
#CTVAdvertising #ConnectedTV #VideoProduction #CommercialProduction
We all know this moment. You find furniture you love. Show your partner. And… they hate it 😅
For @plankandbeamfurniture 's CTV ad, we built the whole concept around that relatable frustration of trying to agree on furniture when moving in together.
The payoff? Finding Plank+Beam. Solid wood, thoughtfully designed, affordable, easy to assemble. Finally, something you both love.
We researched the market, studied competitors, and found the one insight every couple knows: furniture shopping together is hard. Until it's not.
This is one of our favorite projects because it proves you don't need a big budget to create something that connects. You just need to understand what your audience is actually feeling.
#CTVAdvertising #ConnectedTV #BrandStorytelling #VideoProduction #StreamingTV
Today’s a special one for our team.
It’s @sicilianod ’s birthday AND Mother’s Day.
At Savvy, what we enjoy most is being on set with our people. Sharing moments, laughing, and making great work together. And that also means showing up for each other and celebrating these moments.
Happy birthday @sicilianod . Thank you for being a visionary and a dreamer.
Happy Mother’s Day @jesssiciliano__ . Thank you for finding beauty where others don’t look and for taking care of everyone who makes it happen.
And happy Mother’s Day to the incredible moms in our cast and crews.
And to all the amazing moms in our cast who’ve shared great moments with us.
Some of our favorite frames from the You Choose Sport Club brand video.
YCSC is a sports club where men train, compete, and push each other. They also run expeditions to remote parts of the world with hard workouts, shared challenges, and mostly, real connection.
The whole point: getting away from the noise to connect with yourself, other men, and what actually matters. Then coming back clearer.
We had 3 days to capture their launch video and build a full content library. Shot along the coast, across big green landscapes, at the gym in San Diego. The goal was to give them everything they need to build their brand as they grow.
Would you want to watch the full video? Let us know 👇
#BrandVideo #VideoProduction #SportsMarketing #StartupContent #CommercialProduction
Support wear that doesn't look or feel like medical equipment. That was the brief.
Tighties is doctor-designed support wear that sits somewhere between a brace and a compression garment. Not quite medical equipment. Not just activewear. Something in between that actually works.
For their CTV ad, we decided to shoot real people using Tighties in everyday life. No sterile labs. No clinical vibes. Just lifestyle moments that show the product actually works.
The goal was to make support wear feel approachable while keeping the medical credibility intact.
This 30-second spot was part of a full launch toolkit, with long-form explainers, physician interviews, educational content, social cutdowns, and a complete media library.
More on this project coming soon 🔜
#CTVAdvertising #VideoProduction #BrandLaunch #ProductLaunch #BrandVideo
325 photos. 215 video clips. 9 physician interviews. All captured in two production days.
For Tighties, we built their complete launch content library in a single efficient shoot. CTV ads, physician interviews, educational content, lifestyle visuals. Everything they needed to launch and grow.
Most production companies make you choose: fast, premium, or efficient.
At Savvy, you don't have to. We combine agency-level strategy with lean, high-output production. Premium quality at the speed startups need.
Tighties hit all their first-year sales goals. With plenty of content to use across social media, website and ads.
Great creative shouldn't come with tradeoffs. Especially when you're building a startup.
For founders and marketers: did you launch with enough content, or wish you'd created more upfront?
#VideoProduction #BrandLaunch #CTVAdvertising #CommercialProduction
6 years of Savvy 💜
We started this because we knew we could build something different in the production world.
We had worked with agencies and production companies before, and it didn’t feel right. Too complicated, too slow, and way more stressful than it needed to be.
So we built our own way of doing it.
Lean sets. Clear ideas. Content that’s strategic, performs, and still looks good. AAA-quality video at the speed modern brands demand.
Working closely with clients, being honest about what works, and bringing in the best crews.
Because making content should feel good. And great creative shouldn’t come with tradeoffs.
6 years in, still focused on making every shoot fast, premium, and efficient.
Thank you to every client and every crew member who’s been part of it. We built this together.
And there’s still a lot more to build.
#videoproduction #productioncompany #creativeagency #filmmakerlife #savvystudios
While we were shooting the CTVs, we also built out Batch’s product photo library.
Images designed to work everywhere. Paid ads, organic posts, and their website. Plus a few BTS moments from a very full shoot day.
Smart production means thinking beyond just the main deliverable.
What Batch’s first CTV campaign looked like.
We helped @helllobatch bring their brand to CTV for the first time. They’re a CBD brand built for everyday life, not nightlife or extremes. So we designed three CTV ads around simple, familiar moments. Taking out the trash and getting pulled into small talk. Doing laundry. Finally relaxing once the kids are asleep.
We handled concepting, scripting, production, casting, wardrobe, locations, shooting & editing. We captured everything in one day and turned it into three CTV concepts with 30s and 15s versions, plus variations and product photography to use across all marketing channels.
A focused shoot, built to test and scale into CTV.
If you’re curious how CTV campaigns like this come together, we break it down on our site. Link in bio.
Before the shoot comes the strategy.
For Batch, we started by understanding the brand and what they needed from CTV. From there, we developed concepts and built storyboards so everyone could clearly picture what we were about to create.
Storyboards give clarity. They turn ideas into something real before cameras roll. And they make the shoot and the edit stronger because everyone’s aligned.
If you’re curious how CTVs like this come together, we explain our process on our website. Link in bio.
#ctvadvertising #digitalmarketing #creativeproducer
