Invisible Dynamics

The team behind Gap x Victoria Beckham. To bring the collaboration to life, we assembled an all-star cast on both sides of the lens — united by a shared instinct for precision, ease, and understated confidence. Shot by Mert & Marcus, whose imagery has shaped the visual language of fashion for decades. Styled by Alastair McKimm, the former Editor-in-Chief of i-D known for pushing elegance into something more expressive and alive. In front of the camera: Mica Argañaraz and Lina Zhang. And, of course, Victoria Beckham herself. Together, through intimate stills and behind-the-scenes moments, the campaign captures a woman who is sophisticated but never overworked. Polished, but entirely herself. Creative Concept, Content Strategy, and Art Direction by Invisible Dynamics and Gap. Production by Invisible Productions. Client: Gap @gap CMO: Faby Torres VP, Head of Creative: Calvin Leung Agency @_invisibledynamics Production @_invisibleproductions

Gap x Victoria Beckham. Built around a simple idea: confidence doesn’t have to feel rigid, and ease doesn’t have to mean careless. Every piece in the collection holds that tension. Elevated enough to feel considered. Relaxed enough to feel lived in. Designed for the modern woman moving fluidly between moments, moods, and identities, the capsule invites personal styling at every turn — dressed up, stripped back, or somewhere in between. Sharp meets easy. Precision meets freedom. Victoria Beckham through Gap’s lens. Creative Concept, Content Strategy, and Art Direction by Invisible Dynamics and Gap. Production by Invisible Productions. Client: Gap @gap CMO: Faby Torres VP, Head of Creative: Calvin Leung Agency @_invisibledynamics Production @_invisibleproductions

Gap x Victoria Beckham. Two icons. Two worlds. One sharply defined collaboration. Gap has always stood for ease, individuality, and personal expression. Victoria Beckham brings precision, refinement, and a distinctly considered point of view. Together, they explored the space between polish and effortlessness — creating an elevated everyday capsule for the modern woman, on her own terms. Structured, but never stiff. Refined, but still real. Victoria Beckham’s design language meets Gap’s instinct for self-expression in a collection that makes everyday dressing feel quietly powerful. And in a first for Victoria Beckham: her debut collaboration with an American heritage brand. Creative Concept, Content Strategy, and Art Direction by Invisible Dynamics and Gap. Production by Invisible Productions. Client: Gap CMO: Faby Torres VP, Head of Creative: Calvin Leung Agency @_invisibledynamics Production @_invisibleproductions

We won 3 Webby Awards! Better in Denim for @gap took home: — Webby Winner + People’s Voice Winner for Viral Marketing — Webby Winner for Viral Video, Remixes & Mashups With over 13,000 entries submitted from 70+ countries — and more than 4.6 million votes cast by 940,000+ people worldwide — the Webbys represent a real benchmark for excellence on the internet. Receiving the People’s Voice Award makes this recognition especially meaningful. Better in Denim became the most-viewed, most-liked, and most-shared campaign in Gap’s history — generating 600M+ views, 8B+ impressions, and more than 250k user recreations across social. It was a campaign built around remixing music, movement, and personal style — and it’s proof that when work genuinely connects with people, participation follows. We’re proud to continue partnering with Gap as the brand’s cultural resurgence evolves, helping shape new forms of relevance for one of America’s most iconic brands. Thank you to everyone at Gap, our cast and crew, and the Webby Awards team for the recognition.

Inside the making of Google Search x Coachella 2026. From early teasers to live moments, the work was designed to live across feeds, searches, and conversations — building anticipation before the event, and extending the experience beyond it. A system shaped in real time, around how fans actually prepare, plan, and participate for one of culture’s biggest moments. Client: @google Talent: @karolg Director: @pedro.artola DP: @russfraser Photographer: @landonyost Agency: @_invisibledynamics Production: @_invisibleproductions

Karol G at Coachella 2026, with Google Search. Using Search to build anticipation — teasing what’s to come, shaping how fans show up, and turning speculation into participation. Those teasers carried globally — connecting fans to her world before she even stepped on stage. Creative Concept, Content Strategy, and Art Direction by Invisible Dynamics and Google. Production by Invisible Productions. Client: @google Talent: @karolg Director: @pedro.artola DP: @russfraser Set Designer: @nicholasdesjardins Photographer: @landonyost Agency: @_invisibledynamics Production: @_invisibleproductions

Introducing Google Search x Coachella 2026. Search has always been where people go to understand what’s happening. Now, it’s becoming a way to experience culture more deeply. At Coachella, that meant stepping inside the moment. With Karol G, we used Search to fuel anticipation — seeding clues around her set, shaping speculation, and giving fans a way to engage before she even took the stage. As the first Latina headliner, those moments carried even more weight — drawing from her culture, her identity, and the global audience already invested in what she would bring to the desert. Alongside that, we partnered with creators to show how AI Mode brings clarity to the chaos of festival planning. Search, as an all-access pass. Creative Concept, Content Strategy, and Art Direction by Invisible Dynamics and Google. Production by Invisible Productions. Client: @google Talent: @karolg Director: @pedro.artola DP: @russfraser Set Designer: @nicholasdesjardins Photographer: @landonyost Agency: @_invisibledynamics Production: @_invisibleproductions

Made by NYC. Effortless by Design. Theory Spring ’26. “New York gives me everything creatively — it’s a city of small dramas that never stop playing out.” — Molly Gordon. For Molly, inspiration doesn’t come from forcing a moment. It comes from paying attention — to the gestures, pauses, and quiet scenes that unfold around her every day. That instinct shapes her presence in Made by NYC. Effortless by Design. A way of moving through the city that feels natural, grounded, and lived-in. Creative Concept, Content Strategy, and Art Direction by Invisible Dynamics and Theory. Production by Invisible Productions. Client: Theory @theory__ Senior Director, Global Creative: Caroline Gendron Theory Fashion & Market Editor: Sam Franco Theory Senior Creative Producer: Katie Fish Talent: Molly Gordon @mollsterg Directors/Photographers: Tanya & Zhenya Posternak Director of Photography: Steven Mastorelli Social Content: Olivia Peters Agency @_invisibledynamics Production @_invisibleproductions

Made by NYC. Effortless by Design. Theory Spring ’26. For Spring ’26, Theory turns to Ken Leung — American actor and star of Industry; and Molly Gordon — American actor and star of The Bear — as the faces of Made by NYC. Ken — a New Yorker through and through — embodies a quieter kind of confidence. The kind that comes from knowing when to move, when to pause, and how to carry yourself through whatever the day brings. In the hero film, Ken takes a moment before stepping out — observing the city, weighing the day ahead, choosing how to meet it. Not rushed. Not rehearsed. Just present. For Molly, New York is a source of creative energy — a city of small dramas and constant motion that informs how she moves and creates. Together, they embody a shared rhythm shaped by New York itself. Creative Concept, Content Strategy, and Art Direction by Invisible Dynamics and Theory. Production by Invisible Productions. Client: Theory @theory__ Senior Director, Global Creative: Caroline Gendron Theory Fashion & Market Editor: Sam Franco Theory Senior Creative Producer: Katie Fish Talent: Ken Leung & Molly Gordon Directors of Photography: Steven Mastorelli, Rhys Scarabosio, Kenny Suleimanagich Photographer: Tanya & Zhenya Posternak Agency @_invisibledynamics Production @_invisibleproductions

Made by NYC. Effortless by Design. Theory Spring ’26. “I am New York. I’m born here.” — Ken Leung. Ken’s relationship with the city isn’t symbolic — it’s lived. Decades of moving through its pace, its pressure, its constant demand to adapt. That history grounds this campaign. Not performance. Not posture. Just a steady presence shaped over time. Launching alongside Ken’s return in the fourth season of Industry, the campaign reflects a shared energy: measured, deliberate, and shaped by experience. A portrait of ease that doesn’t need to announce itself. Creative Concept, Content Strategy, and Art Direction by Invisible Dynamics and Theory. Production by Invisible Productions. Client: Theory @theory__ Senior Director, Global Creative: Caroline Gendron Theory Fashion & Market Editor: Sam Franco Theory Senior Creative Producer: Katie Fish Talent: Ken Leung Photographer: Tanya & Zhenya Posternak Social Content: Olivia Peters Agency @_invisibledynamics Production @_invisibleproductions

Sweats like this in the press. From headlines to comment sections, the response proves Gap’s winning formula of music, dance and talent just keeps getting better. The work resonates because Gap doesn’t just make ads, it embeds itself in culture and makes entertainment you can’t stop watching. Proud to see the world not just notice this campaign — but watch it on repeat. You’ve truly never seen sweats like this. Client: Gap @gap CMO: Faby Torres VP, Head of Creative: Calvin Leung “WASSUP” by @itsyoungmiko Talent: Young Miko @itsyoungmiko Director: Bethany Vargas Choreographer: Zoï Tatopoulos Photographer: Olivia Malone Agency @_invisibledynamics Production @_invisibleproductions

We see it in the comments. From heritage and representation to music, style and movement, Sweats like this celebrates the culture it’s inspired by. We’re proud to partner with Gap to center real expression and create space for communities to see themselves in the work. Creative Concept, Content Strategy, and Art Direction by Invisible Dynamics and Gap. Production by Invisible Productions. Client: Gap @gap CMO: Faby Torres VP, Head of Creative: Calvin Leung “WASSUP” by @itsyoungmiko Talent: Young Miko @itsyoungmiko Director: Bethany Vargas Choreographer: Zoï Tatopoulos Photographer: Olivia Malone Agency @_invisibledynamics Production @_invisibleproductions