Pitti Immagine and Copenhagen Fashion Week presents SUNFLOWER at Pitti Uomo 110
Copenhagen-based label
@_hello_sunflower will present a special event runway show in Florence as the
@cphfw Special Project at Pitti Immagine Uomo 110 (June 16–19, 2026), introducing the brand to an international audience.
“Marking our 20th anniversary, this collaboration with Pitti Immagine reflects the importance of strong, international partnerships in elevating menswear fashion to a global stage. Pitti has long been a supporter of Nordic fashion, and we are proud to bring Sunflower to Florence as our guest designer - a brand that embodies both the creative and commercial strength of our region. The 110th Edition will stand as a testament to the power of collaboration, and we cannot wait to see what Sunflower has planned.” - Cecilie Thorsmark, CEO, Copenhagen Fashion Week
“For us, this moment marks the introduction of the next chapter for Sunflower. The foundation is the same, but the expression is sharper, more defined, and more ambitious. We’ve always believed in keeping things simple and doing the same thing better over time - a bit like a good rock song. Direct, clear, and without anything unnecessary. Showing in Florence gives us the right setting to present that next step clearly.” - Ulrik Pedersen, Founder, Sunflower
“We are delighted to host a special event in collaboration with Copenhagen Fashion Week to celebrate its 20th anniversary. Taking part in CPHFW has become an essential appointment for us: the Scandinavian scene is capable of constant renewal, and for this reason, we have long offered it a stage at the Fortezza during Pitti Uomo. We follow Sunflower’s journey with great attention, for its clear stylistic identity and for the consistency of its product.” - Antonio Cristaudo, Pitti Immagine Chief Commercial and Development Officer
