FOUND/LA

The new season of #SoCalWanderer, the @KCET & @Pbssocal series that explores the rich culture, history and landscape of Southern California, is here! Follow along with host @RoseyAlvero as she meets the BIPOC, women-led businesses and LGBTQ+ entrepreneurs making a positive impact in their communities. * All episodes of this Emmy-award winning series is now live, streaming on the PBS app, the PBS socal site, and on the KCET Youtube channel - link in our bio. Join us as we learn more about our neighbors, our businesses, and our local communities! * Featuring: @alchemycraft @babesofwellness @obetanddelsshop @thetreeyogacoop #losoriginalestacosarabesdepuebla

We are so proud to announce that our founder, @JaneWurwand , has been chosen as one of @forbes #50over50! Check out the link in our bio for the full list, and then watch the @MSNBC feature on the 50 over 50 List, and how @_foundla is part of Jane's amazing accomplishments. ​​​​​​​​​. . . . . . . #FoundLA #entrepreneur #entrepreneurship #entrepreneurshipquotes #supportlocalentrepreneurs #losangeles #shoplocal #supportsmallbusiness #forbes #femaleentrepreneurs #foundersover50

A reminder from our Founder @janewurwand : It was never just about the work, the title, or the image. It’s always been about human connection. When you truly understand why you do what you do, everything changes. You stop chasing the “what,” the “how,” the “where,” and the “who,” and start building from something deeper. Because purpose rooted in honesty is hard to shake. ✨

Peggy Cheng and Erika Weinstein started with a problem that doesn’t get talked about enough. What happens when the person providing care has to hand things off? Caregiver handoffs are where things fall through the cracks. A missed update, an unclear instruction, a task that everyone assumed someone else handled. For families managing the care of a loved one, that uncertainty is its own kind of weight. Hyey is a mobile platform built to close that loop. Tasks update in real time as they’re completed, so the primary caregiver always knows what’s happening without having to chase anyone down for answers. The care stays consistent. The caregiver gets actual peace of mind. That’s not a small thing. For anyone who has ever been the person responsible for someone else’s health and wellbeing, you know exactly how much that matters. Follow @hyeycare and support founders building where it counts. Link in bio to learn more about the Grid110 community. #Grid110 #FoundLA #LosAngeles #SupportLocal #SmallBusiness

¡Los recursos de mayo para emprendedores ya están aquí! 🤩 Si eres fundador/a o dueño/a de una pequeña empresa, considera esto tu recordatorio mensual. Hemos recopilado los mejores seminarios web gratuitos y oportunidades de subvenciones para mayo, para que pases menos tiempo buscando y más tiempo construyendo tu negocio. Porque crecer es más fácil cuando tienes el apoyo adecuado. 💬 ¿Qué tipo de recursos te gustaría que destacáramos el próximo mes?

Asha Starks isn’t just selling food. She’s preserving a tradition. Hot Grease is a Southern food brand rooted in the Black fish fry, one of the most communal, joyful, culturally rich food traditions there is. Crispy fried snapper, classic staples, and the kind of energy you can only find when food is made with real intention. You can find Hot Grease at festivals and markets across LA and Orange County, and every plate carries the culture with it. What makes Hot Grease different goes beyond the food. A portion of every sale supports The Potlikker Line, a reproductive justice mutual aid fund Asha built into the business model because community care isn’t a side project for her. It’s the whole point. This is what it looks like when a founder builds something that feeds people in every sense of the word. Follow @hotgreasela and show some love. Link in bio to learn more about the Grid110 community. #Grid110 #FoundLA #LosAngeles #SupportLocal #SmallBusiness

May resources for entrepreneurs are here! 🤩 If you’re a founder or small business owner, consider this your monthly check-in. We’ve curated the best free webinar, and grant opportunities for May, so you can spend less time searching and more time building. Because growing is easier when you have the right support. 💬 What kind of resources would you like us to highlight next month?

Sometimes the biggest shift isn’t gaining more experience, it’s believing you already have what it takes to lead. ✨

How it started vs. how it’s going ✨ For Lauren & Leah of People’s Yoga, it started with something simple: love for their community and a practice that changed their lives. They saw firsthand that wellness spaces weren’t built for their communities and that realization sparked everything. With no business background, just purpose and passion, the two nonprofit leaders began hosting yoga pop-ups across LA to create spaces rooted in healing, representation, and care. Along the way, they realized they weren’t just building a business they were building a community. The journey came with challenges: learning business in real time, managing instructors, figuring out pricing, and feeling stretched thin across the city. But seeing how deeply their classes impacted people kept them going. Over time, they evolved. They realized they couldn’t sustain being everywhere at once, so they rooted themselves by creating a physical space built with their own hands, filled with intention, love, and purpose, a space people could feel the moment they walked in. Now, 11+ years later (from their first pop-ups in 2012 to opening their first studio in 2014), People’s Yoga continues to grow while staying grounded in community. Recently, they expanded into a new strength studio in East Los Angeles, just off Whittier Blvd and about a minute away from their yoga studio. Hosting signature classes like Amigas Lift Club and Form, along with trainings, gatherings, and special events. Continuing their mission of creating accessible, community-centered wellness spaces. Their advice to anyone starting out? You don’t need everything figured out and you definitely don’t need to look perfect. If they could build this, so can you. Start where you are, grow as you go, and lead with love. Stay rooted in your community, care deeply about the people you serve, and never lose sight of the impact you’re here to make. Because sometimes, what starts as a passion... becomes something much bigger. Locations:
📍Strength Studio: 915 S Duncan Ave
📍Yoga Studio: 5161 Pomona Blvd

Success starts with dedication to your skills before anything else.

What does “community” mean to you? ❤️ We asked a few FOUND/LA entrepreneurs to describe the meaning in one word. Their answers say it all. “Support.” “Connection.” “Life.” That’s what building together looks like. #community #entrepreneurship #smallbusiness

Women entrepreneurs are driving innovation, creating jobs, and building stronger communities every day. Tag a woman-owned business you love 💛 Source: Wells Fargo